As the prevalence of content marketing continues to rise, more and more companies are dedicating time and resources to creating amazing content to attract people to their websites.

According to HubSpot's State of Inbound 2014, marketing teams that are generatingDownload 195+ visual marketing design templates to use for social media posts,  infographics, and more.  positive ROI (i.e. "high performers") prioritize content marketing initiatives far more than low performing marketing teams -- with the goal of "getting found." The top three marketing initiatives that high performing teams implement are, in order: blogging, organic search, and content amplification.

But there's a surprising contrast in the reasons companies "do" content marketing and the actual results. This infographic from OneSpot shows us what some of those differences are, and how we can close that gap.

great-divide-in-content-marketing-ig

What does your team do to "close the gap" between the motivations behind content marketing and the results you see? Share with us in the comments below!

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Originally published Sep 29, 2014 2:00:00 PM, updated November 21 2017

Topics:

Content Marketing