One of the most common hurdles to social selling adoption is lack of time. Salespeople's days are packed with meetings, demos, emails, and prospecting calls. Where can they find a spare 10 minutes -- much less an hour -- to monitor prospects' behavior and interact with them on social media?
According to research from Social Centered Selling and A Sales Guy, 72.6% of salespeople who incorporated social media into their sales processes outperformed their peers. This statistic underscores the fact that time spent on social selling activity is hardly wasted -- it's a worthwhile investment. Carving out time for social selling is simply a matter of making it part of your routine.
So how do social selling's most influential evangelists do it? KiteDesk rounded up the daily routines of 16 of the world's most successful social sellers and visualized them in this infographic. If they can fit in time to write a blog post or schedule a few tweets, so can you.
Originally published Mar 28, 2015 8:00:00 AM, updated July 28 2017