It's no secret that poor user experience (UX)isn’t going to keep your customers and target audience coming back to your website. Poor UX also negatively impacts your ability to rank on Google's search engine results page (SERP).
To ensure your website has delightful UX for your visitors as well as one that meets Google's standards for ranking, you'll want to focus on Core Web Vitals.
HubSpot’s SEO audit tool reviews all three of Google's Core Web Vitals metrics for you. Below, we’ll cover the ways in which HubSpot can help you prepare for Core Web Vitals.
How HubSpot Helps Users Prep for Core Web Vitals
Google’s Core Web Vitals metrics are part of the search engine’s page ranking algorithm. HubSpot’s SEO audit tool flags pages with unsatisfactory scores based on Google’s Core Web Vitals metrics. Specifically, HubSpot uses Google Lighthouse to automatically scan all pages that make up a website. The tool then flags pages that fail any of these metrics.
Three Core Web Vitals that HubSpot’s SEO audit tool flags:
FID is load responsiveness. It's a quantifiable measurement of how users feel when a page is unresponsive.
An alternative measurement for FID is Total Blocking Time (TBT). TBT is the quantifiable measurement of how much a non-interactive page is before becoming interactive. In other words, TBT measures the total amount of time that a page is blocked from responding to user input.HubSpot scans and flags web pages that have a TBT of over 300 milliseconds for you (because Google believes a good TBT is anything less than 300 milliseconds).
Who benefits from HubSpot’s SEO audit tool?
HubSpot can help you prepare for Core Web Vitals whether or not you’re a CMS Hub user — in fact, it’s available to those who are CMS Hub Professional and Enterprise users as well as Marketing Hub Professional and Enterprise users. You can use HubSpot's SEO audit tool whether you're on a HubSpot-hosted website or a website hosted by another platform.
With HubSpot, you'll know if your web pages meet Google Core Web Vitals. As a result, you'll be able to ensure your web pages are offering your visitors delightful UX. Additionally, you'll know that your web pages have a significantly better chance at ranking for your keywords and phrases than they would if they didn't meet Google's criteria.
Originally published Jul 7, 2021 7:00:00 AM, updated July 07 2021