Every year, we like to check in with our customers to see how our software is working for their businesses. We team up with an MBA candidate at MIT Sloan to see just what kind of ROI our customers are getting out of our software. They send a survey to almost 2,000 customers and investigate those customers' quantitative results to get a comprehensive answer to one question: are our customers successful?
In a word ... yes.
But if you're looking for a more nuanced answer, check out the report yourself or keep on reading. We have two big, glaring takeaways as well as some of the most exciting pieces of data to show you why -- and how -- inbound marketing is working for our customers.
Inbound helps them build a sustainable business model.
Investing in inbound means our customers are getting consistent traffic and leads coming to their sites every single month. If they can put in the work for that investment, they'll be setting their business up for long term, sustainable business growth.
Don't believe me? Check out the stats. In the report, we found that:
- Within 6 months, customers were reaching 2x more visitors in a month.
- Within 1 year, customers reached 3.5x more visitors in a month.
- Within 2 years, they were attracting nearly 7x more visitors per month.
On the leads front, the report found similarly exciting results:
- Within 6 months, customers were generating 2x more leads every month.
- Within a year, they were generating 6x more leads ... and they kept on growing.
- After two years, they were generating almost 33x more leads every month.
Inbound sets our customers up for long term growth and a sustainable business model. Within a few months of starting, they don't have to worry as much about where their next month's leads are coming from -- they're consistently getting more visitors to their website and converting them to leads because of the previous months' work.
Inbound generates revenue, fast.
I'll let the numbers speak for themselves: 69% of customers saw an increase in sales revenue, 74% of which experienced this increase within 7 months of using HubSpot.
Not only did these companies sell more -- but they sold faster. Over 30% of customers reduced their sales cycle since implementing HubSpot ... which isn't surprising considering calls-to-action (CTAs), landing pages, and marketing automation were some of the most popular tools used since starting HubSpot. These tools all help people become leads and customers at a high volume and rate.
And this revenue growth wasn't just limited to certain types of businesses. Over a 2-year period, sales increased relatively consistently across a number of different data segments -- B2B, B2C, US & Canada, and International. Even the growth among HubSpot packages was fairly consistent -- the majority of customers across all product levels agreed that HubSpot helped them grow sales revenue.
What this all means is that even if inbound is a long-term investment, it also can help your business grow pretty quickly -- regardless of what type of business you are. The principles extend across business types and geographic location; I guess people everywhere agree they don't like being interrupted.
These are just a few insights gleaned from our ROI report, but they all tell the same story: HubSpot customers are happily growing their businesses with our software and inbound marketing methodology month after month after month.
Want to dive into the data yourself? Check out the full ROI report here.