From content creation, SEO, and social media to lead generation, lead management, and analytics, marketers who follow the inbound methodology have a lot of different channels and tactics to manage and master.
But the great thing about inbound marketing is that it pays off over time. It sets businesses up to get found by their target buyers more easily, and then helps them through every single stage of the buying process -- from stranger to brand advocates.
Which of these channels and tactics are involved in which stage of the buying process? What do inbound marketers need to do -- and when -- to attract, convert, close, and delight?