How LinkedIn Uses LinkedIn for Marketing [Infographic]

Download Now: Free LinkedIn Ads Planner
Sophia Bernazzani Barron
Sophia Bernazzani Barron

Updated:

Published:

How-LinkedIn-Uses-LinkedIn-compressor.jpg

How-LinkedIn-Uses-LinkedIn-compressor.jpg

If you've applied for a job within the last several years, you've probably used LinkedIn somewhere along the way. Whether you're updating your resume, applying for a role, or communicating with a recruiter, LinkedIn has become a huge part of the modern job search.

And while LinkedIn might not be your first thought when it comes to content sharing, there are 467 million users on the network -- and that number grows every year. For marketers, this means a huge opportunity to reach an engaged community through sponsored content, messages, and campaigns.Download Now: How to Run LinkedIn Ads [Free Guide]

To help folks get a grip on how to effectively use the platform, the folks at LinkedIn published a guide that explores how they use their own marketing tools on the network. They've also distilled the results from various sponsored content tests they've run into the infographic below. Among their findings about successful advertisements on LinkedIn:

  • Posts containing a statistic achieved a 37% higher clickthrough rate
  • Shorter updates saw higher engagement rates
  • The words "research" and "guide" performed better than "ebook"

Check out the infographic to learn more insider tips about LinkedIn marketing straight from the source. And when you're ready to launch your next ad, download our guide for more tips for success on LinkedIn.

How_LinkedIn_Uses_LinkedIn.png

New Call-to-action

Related Articles

An actionable guide on building LinkedIn ad campaigns that convert.

    The weekly email to help take your career to the next level. No fluff, only first-hand expert advice & useful marketing trends.

    Must enter a valid email

    We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our privacy policy.

    This form is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.