Unfortunately, over the years, Groups have built up a poor reputation online. Once hailed as the most valuable social media channel for B2B lead generation, with time, they’ve became over-populated with promotional posts and too much spam.
Hopefully, that’s about to change. The biggest announcement to date is that LinkedIn recently made all of their Groups (over 2 million!) private. The goal of this is to encourage more meaningful conversations, based on user feedback.
So, what do the new Groups mean for your B2B marketing strategy?