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Everything You Need to Know about Marketing Analytics

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Why You're Thinking About Digital Analytics All Wrong

Measuring the effectiveness of digital marketing is one of the greatest challenges facing organizations. According to HubSpot’s 2016 State of Inbound report, 46% of marketers cited "proving the ROI...Read more

5 Smart Ways Marketers Can Prepare for Unexpected Changes

Let's face it: 2016 (so far) has brought about a number of shocks, surprises, and setbacks for businesses -- from stock market instability to events like Brexit. And as a result, it's likely that...Read more

How to Answer 11 Common Marketing Questions Using Analytics

When it comes time to assess your marketing efforts, it's not uncommon for you to run into a ton of questions. How are your contacts trending month over month? Was the time you spent creating social...Read more

Are Publishers Measuring Success Correctly?

For digital publishers, there is no shortage of data you can glean from your website. Rather than waste efforts trying to drink from this fire hose of information, you should instead determine...Read more

How to Crush Your SaaS Marketing With Cohort Analysis

There is no doubt that for many software-as-a-service (SaaS) companies, a free trial is a key component of their customer-acquisition strategy. Large amounts of their marketing budgets are focused on...Read more

8 Myths People Believe About Analytics (But Shouldn't)

  When many people start diving into their marketing analytics, they're nervous. Maybe they're new to the technology, so they're worried about it being too complex and confusing to use. Maybe...Read more

How to Analyze Your Blog Posts: A Beginner's Guide

How do you decide which topics to write about on your blog to attract the most traffic and leads? What about which types of blog posts to write? How many to publish in a week? How...Read more

10 Analytics Mistakes I Learned the Hard Way (So You Don't Have To)

Have you ever spent a big chunk of time analyzing your marketing data, only to realize partway through that you didn't approach the analysis correctly? This happens to me from time to time,...Read more

Want to Learn Marketing Analytics? Start With These 9 Great Resources

I've been interested in data and analytics for a long, long time. As a ten-year-old, I remember creating Excel spreadsheets with my dad for his annual Fantasy Football pool. By...Read more

Improve Conversion Rates by Changing Your Shipping Options [Infographic]

For ecommerce companies, shipping options have a big impact on conversion rates. In fact, 93% of online shoppers say that free shipping would encourage them to make more purchases online. And beyond...Read more

10 Analytics Red Flags All Marketers Should Look Out For

In the new Digital Age, Marketers are constantly bombarded with a sea of information. One of the first questions most new HubSpot users ask is "What report should I be viewing?" and "What data...Read more