Millennials, or people between the ages of 18 and 34, make up the largest population group in the United States. There are more than 75 million millennials in total, and that number is projected to increased to more than 81 million by 2036. Additionally, this age group is the most active and engaged across social media platforms.
So it should come as no surprise that marketers are eager to learn more about how to capture millennials' attention, time, and spending dollars.
Buzz Marketing Group, an agency dedicated to marketing to this demographic, surveyed multicultural millennials to learn more about their content consumption, purchasing, and social media habits. Among other surprising statistics, 83% of respondents said they like when brands take a public stand on issues they feel strongly about, and 28% reported they went on "digital diets," or breaks from technology, every month.
Read more about multicultural millennial media and purchasing habits in this infographic from Adweek.
Can You Create a Wikipedia Page for Your Company? [Best Practices & Guidelines to Know]
The Plain-English Guide to Brand Equity
How To Promote Your Business
8 Proven Ways to Grow Brand Awareness -- Fast
19 Brands with a Cult Following (And What You Can Learn From Them)
Dove, Clinique & L'Oréal: 7 Brands That Changed the Face of Beauty Marketing
4 Mistakes People Make When Measuring Brand Awareness (And How to Avoid Them)
What's in a Name? What 6 Popular Brands Are Called Across the Globe
10 Brands That Brilliantly Differentiated Themselves From the Competition
We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.
An actionable guide on building customer loyalty and retention
100% Free CRM
Nurture and grow your business with customer relationship management software.