Two months ago, Facebook announced that a new Page design was coming, and today's the day it's finally happening. Later this week, Facebook will officially roll out the new design to everyone in the world with a Page (as of publishing time, some folks have it already and some don't). The new design looks pretty much like your personal Facebook Profile, with a few special components that are actually quite handy for marketers looking to dress their Page up to the nines.
Whether you're one of those marketers who wants to optimize every last element of their Facebook Page, or you just want to figure out what information you have to change to make your Page look passable, keep on reading. We'll walk you through the new changes, give you examples of brands that have already jumped on the new look, and let you know how you can jump on it, too.
What the New Design Looks Like
The cool thing about this new design is that it strikes a nice balance between uniform, one-feature-fits-all profile pages that most other social networks employ, and a completely personalized experience for each brand. While every Page has the same format for the posts in the right column, Facebook gives different businesses different sets of information to display in the left column and top navigation -- and the ability to change the placement of that information.
For example, a brick-and-mortar business could get information blocks such as store hours, store locations, and store contact numbers, while online businesses could display content such as their website URL and an email subscription app. Then, it's up to the admin for those Pages to display that company-specific content in whatever order they like.
The best way to understand these new updates is to see examples of companies who have already embraced the new layout.
Below is an example of MIT Museum's Facebook Page. They chose to display their company star rating, contact information, and location in their left column.
Here's another example from Chipotle. They chose to highlight some of their apps featuring job listings and recent campaigns above their nearby store locations in the left column -- then at the very bottom are their reviews.
Ultimately, it's up to you to figure out what information you what to display and in which order on your Facebook Page, but by seeing what others are doing, you can get some ideas of what to try on your own Page.
How to Get the New Facebook Page Design
Admins, head over to the Facebook Page you manage -- you should be prompted to take a tour if it's ungated for your Page (this feature is rolling out over the next few days to everyone, so it's possible you may have to hold tight).
If you want to update your Page, take the tour. Once it's finished, you'll have two options: Get the new Page design right that instant, or stay on the old design a little longer (two more weeks). If you select the first, bravo! Go on and get optimizing. If you select the second, know that after those two weeks, the jig is up -- you'll automatically get switched over to the new design whether you like it or not.
If you don't want to update your Page just yet, don't take the tour immediately. It's possible that you will get switched over anyway, but if you need some time to adjust your Facebook strategy to fit the new design, hold off on the tour for the time being. Once you've got a game-plan in place, you can take the tour and then optimize your Page for the new layout.
The new rollout plan is kind of like the Page design itself -- you have some control over it. So figure out how soon you want to revamp your Page, then get to it! Facebook will most likely require everyone to move over to the new layout at some point in the near future.
Have you switched over to the new Page design yet? What do you think of it?
Originally published Jun 4, 2014 3:44:00 PM, updated July 28 2017