Allie Decker

Allie Decker

http://www.alliedecker.com

Allie Decker is a content marketer and strategist. When she's not writing (which is quite often), she's likely traveling, reading, or hanging out with her cats.

30 creative lead generation ideas to try (& why marketers recommend them)

Try these 30 creative, expert-backed ideas that marketers actually use to generate more qualified le...

Allie Decker

7/3/25

Highly Recommended

Everything You Need to Know About the Principles and Types of Design

Allie Decker

1/7/26

Here’s Why Integrated Marketing Is So Effective [+ Best Practices]

Allie Decker

6/25/25

How to Create a Successful Marketing Campaign [Strategies, Data, + Examples]

Allie Decker

9/14/26

5 Steps to Build a Public Relations Strategy [+ KPIs and Too...

In this comprehensive guide, I’ll share everything I’ve learned about public relations, plus some ke...

Allie Decker
Updated 7/22/25
Traditional and Digital Advertising: Best Practices, History...

We know what advertising looks like, but how do we do it well? Learn how to use advertising to attra...

Allie Decker
Updated 5/14/25
What is branding? How to build a brand people love in 7 step...

Learn what branding is, why it matters, how brand identity differs from brand image, and how to buil...

Allie Decker
Updated 9/14/26
5 Keys to Building Your Nonprofit Marketing Plan

Discover nonprofit marketing tactics that amplify your mission, encourage donations, attract volunte...

Allie Decker
Updated 7/14/26

What's next in Marketing?

Allie Decker recommends the State of Marketing Report, HubSpot's annual deep-dive into what marketers are doing now and where the industry is headed, and actionable insights into how to master emerging trends.

Download the report

More from Allie Decker

9 Local Marketing Strategies to Boost Your Brand Awareness

Allie Decker
Updated 1/28/26
How Responsive Web Design Works

Allie Decker
Updated 5/14/25
Segmentation, Targeting, & Positioning (STP Marketing): The Marketer's Guide

Allie Decker
Updated 5/14/25
Marketing Reporting Examples: How to Build and Analyze Marketing Reports

Allie Decker
Updated 5/6/25
3 Skills to Hone for Effective Communication [+Common Barriers]

Allie Decker
Updated 5/13/25
How Content Distribution Can Boost Your Brand: Tips from a Content Marketer

Allie Decker
Updated 7/31/25
The Ultimate Timeline of Google Algorithm Updates (+ Recommendations)

Allie Decker
Updated 5/14/25
How to Run Marketing Team Meetings That Don't Suck

Allie Decker
Updated 5/18/26
The Beginner's Guide to Structured Data for Organizing & Optimizing Your Website

Allie Decker
Updated 5/2/25
Pro Speakers on How to Give a Perfect Keynote Presentation

Allie Decker
Updated 4/30/25
How to Implement & Succeed With Marketing Automation

Allie Decker
Updated 5/13/25
How Brand Management Has a Direct Impact on Your Bottom Line

Allie Decker
Updated 5/13/25

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