What went wrong with NYC’s new logo?
For starters, “I ❤️ NY” is a tough act to follow.
The original logo designed by Glaser was introduced in 1977 to reinvigorate tourism and morale in New York after a long economic and social slump. Over four decades, it became a beloved image and catchphrase for both the city and state of New York.
Much of the criticism of the new logo is directed at the design itself. Many people have questioned the lack of symmetry (We NYC ❤️?), the emoji-esque heart, and the font choice (Helvetica is very widely used).
These elements make the design look unprofessional and unoriginal which feels off-brand for a city known for being a hub of creativity and rich culture, ultimately causing the attempted rebrand to fall flat.
Elsewhere in Marketing
The latest marketing news and strategy insights.
Deepfakes: The use of AI is causing a rise in realistic-looking fake images. Learn what that means for marketers.
TikTok Ban: Pew Research conducted a study to see how Americans felt about the possibility of a TikTok ban and the results may (or may not) surprise you.
YouTube reports that fan-created Shorts can help some creators and artists double their audiences.
Reel-y? How photos are making a comeback on Instagram.
ChatGPT may be banned in Italy due to privacy and safety concerns.
Twitter continues to face roadblocks in recovering advertising revenue since its sale last year.
Biggest consumer behavior shifts: how consumer habits are changing in 2023.