When you're new to marketing, especially on a small team, you might have to do a lot of things at a moment's notice. And when it comes to things like blogging and social media, sure, you've got this. But soon enough, you're being pulled onto design projects. One day you're mocking up an infographic; the next, you're designing an ebook. You feel woefully unprepared -- and that design vocabulary? It can feel like a foreign language.
We've been there -- and we know we're not the only marketers who have, at some point, needed to become fluent in this vocabulary. So we decided to share a larger glossary, to help us all step up our game a bit. By no means is this the be-all-end-all of design terminology, so feel free to add your definitions in the comments as well. Here's what we have, organized alphabetically.
The positioning of the elements in your design (e.g. text, images, etc.). These elements can be aligned to both the page and to each other. For example, this paragraph of text is aligned to the left margin, whereas the lines depicted in the image below are aligned to the right.
Similar to the pixel for the web, dots are the smallest unit of measurement when printing digital images. The number of DPIs refer to the resolution of a printed digital object -- the higher the DPI, the higher the resolution.
16) Drop Shadow
A visual effect that displays a graphic as if it had a shadow behind it.
The computer language used to display content like text, images, and links on the web.
What most people think of as "color" -- red, orange, yellow, etc.
An image file type that uses lossy or lossless compression, with little perception in a loss of quality. This type of file is best used for photographs and realistic paintings where there are smooth transitions between colors.