Imagine you spend hours working on a cool graphic for a social media post. You finally get it just right and post it on social media. The next day, you log on and see that someone else has posted your image without your authorization and is purporting your work as their own.
Creating a watermark would help protect you against this common issue and help you with your brand recognition. In this article, you’ll learn about the type of watermarks that exist and how to create your own.
What is a watermark?
A watermark is a message that is superimposed onto another image. It’s a common practice among photographers, videographers, and brands to protect their content from being stolen and easily identifiable.
Typically, a watermark has its opacity set to 50% or less. If it’s too bold and opaque, it can distract viewers from noticing other details in the content. However, if it’s too transparent, it will easily be ignored.
The opacity will depend on the type of image you have and its purpose. For instance, photographers and videographers will go for a higher lower opacity because every detail of their image matters. They’re also more likely to place the watermark at the bottom of the corner of an image.
For a brand sharing content marketing tips, the watermark will likely be very opaque and placed prominently on the asset for easy recognition.
Types of Watermarks
There are two types of watermarks: visible and digital. They’re used for different purposes by different users.
A visible watermark is what most people think of when we use the term. It refers to a visible stamp, usually a logo, phrase, or pattern, that has been superimposed on an image. Content creators use this type most frequently to prevent theft and help their brand recognition.
A digital watermark, on the other hand, isn’t visible to the naked eye. Instead, the watermark is embedded into the data of the image. While this can also be used by content creators, it’s used more often by banking institutions and news organizations to authenticate media and identify its source.
Why are watermarks important?
Online, particularly on social media, content creators and brands don’t have many reliable resources to protect them against theft. Someone can easily take a screenshot or screenshot work from another user and post it as their own.
While most social media sites do offer reporting tools, there is still a lot of work to be done to protect users online against copyright infringement. One of the few social channels where repercussions are seemingly swift is YouTube, where the use of music and videos is closely moderated.