Grabbing -- and keeping -- your audience’s attention has never been harder. Nowadays, people are bombarded with marketing 24/7, and yet in the last five years, the average attention span has actually dropped -- to a mere eight seconds.
Fortunately, there are fun and unique strategies you can implement to engage your audience -- and one of those strategies is an online quiz maker.
Similar to the addictive nature of Jeopardy, online quizzes are a fun way for people to engage with your brand. Additionally, consistent online quizzes can help you stay top-of-mind when your consumer is finally ready to buy.
For you, online quizzes can also help you gain a better understanding of your users, and help you create stronger relationships with them.
But, whether you’re looking for a professional survey tool or a more lighthearted quiz maker, there’s a range to choose from -- which one will help drive the best long-term results?
We’ll explore our favorite 16 quiz makers shortly, but first, let’s take a look at the key features of great quiz makers.
Key Features of a Great Quiz Maker
Quiz makers come in all forms. Some are incredibly professional, while others are pretty casual. Some are intended for fun, and others are meant to drive real business growth.
Whatever your goal, you should always look for the following key features in your quiz maker software.
1. Easy Promotion Options
You’re trying to gather as many responses as possible, right?
So, choosing a service that has built-in sharing options should be a top priority, as it’ll help increase reach.
Make sure your solution has a native sharing option for better social media reach.
2. Data Collection / Analysis
How are you going to collect and use the data?
This is a huge issue. If the data that’s collected is difficult to sort through and doesn’t help you identify key trends, then it’s useless.
Make sure the data you collect can be exported or analyzed in-app in a way that’s easy for you.
3. Lead Capture
In 9 out of 10 instances, you’ll also want your quiz to capture lead data from the user.
Make sure there’s a built-in method to collect more than just respondent’s answers -- and ensure it can integrate with your primary CRM or ESP.
Now that we’ve covered that, let’s get into our favorite quiz making solutions.
The Best Online Quiz Makers
- Survey Anyplace
- Survey Monkey
- Google Forms
- Riddle’s Quizmaker
- Survey Gizmo
- Ask Nicely
- Microsoft Forms
- Form Crafts
The 16 Best Online Quiz Makers in 2020
Even though it’s one of the more advanced form builder tools, you don't need any technical expertise when you use HubSpot’s free form builder. You can quickly create forms with the drag-and-drop form builder and convert anonymous website visitors into leads with unlimited forms, fields, submissions, and custom forms that all connect to your contact database. This flexibility and customization means it's easy to create quizzes using the tool as well.
Once someone fills your form out, they’re automatically routed to HubSpot’s free CRM. Once they’re in your CRM system, you can set reminder tasks, call them, and send them one-to-one personalized emails, letting you better manage and nurture relationships with your contacts.
HubSpot Forms is also available for Wordpress via HubSpot’s Wordpress plugin.
Price: Free Trial Available | Pricing starts from $33 per month
Survey Anyplace is one of the more advanced tools in the market, with skip logic, outcomes and custom scoring that allow you to create quizzes with a high focus on personalization. Combine that with full customization to your branding and the ability for respondents to download a personalized feedback report at the end of the quiz, and you’ll see why this tool is so popular among HR companies.
Price: Free | Premium: From $30 per month
Typeform takes quizzes and makes them intuitive for both the creator and the user. By offering one question at a time and delivering the quiz in an attractive, responsive interface, Typeform has become a leader in the world of online quizzes and surveys.
The platform is easy to use with its drag-and-drop editing tools. It’s also versatile, offering customer surveys, quizzes, lead generation tools, and more. There are numerous templates to choose from which can be customized to your individual needs.
Using Zapier, Typeform can be seamlessly integrated into CRM services like HubSpot. This way, all the data you collect is automatically added to your existing contacts.
However, it’s important to note some people might feel frustrated when receiving questions one at a time, since it can be more time-consuming. Additionally, the free version limits you to collecting only 100 responses per month.
Price: Free | Premium: From $31
With Survey Monkey, you can create basic polls and questionnaires in minutes, and the basic version is free to use. The software features hundreds of templates and questions written by ‘survey methodologists’, and are specifically designed to draw the right information out of respondents.
Although you can customize the design and layout of your quizzes and surveys, a common criticism is that you can’t fully brand the surveys because the Survey Monkey logo remains.
Price: Premium: $39 per month
Fieldbloom surveys and quizzes are particularly aesthetically-pleasing. The templates feature high-quality images and the graphics are excellent. This is a good option for creating quizzes, surveys, and forms with seamless data integration with HubSpot, MailChimp, Google Sheets, and many more.
Advanced features like skip logic and answer piping directs users into pathways based on their answers, making this one of the more advanced tools available.
Price: From $24.99 per month
Qzzr was built by inbound marketers with the specific goal of bringing in qualified leads. It creates fully customizable quizzes and surveys through its simple, elegant interface.
Users can also leverage its comprehensive data analysis of the responses, and use its social sharing integrations to reach a larger audience.
One of the most impressive features is the ability to target offers based on the users’ answers. For example, you can add a ‘Buy Now’ CTA on the results page for a product a user expressed interest.
It’s one of the cheaper options in the list, but lacks the advanced logic features of some of its competitors.
Price: Premium: From $50 per month.
GetFeedback prides itself on its aesthetically-pleasing interface -- both customer-facing, and the back-end. It is one of the more advanced options for quiz and survey creation but is still relatively easy to use for the novice. It offers integration into Salesforce CRM software, and detailed analytics so you can put your newfound data to good use.
Offering full customization to your branding and coming very highly-rated, GetFeedback is one of the premium options on the market, ideal for larger teams and companies that really want to drill down into their audience data.
8. Google Forms
Google Forms is a free and easy-to-use form tool that runs within G Suite. The functionality is on the basic side and the interface isn’t the prettiest, but you can make decent forms and create quizzes to capture customer data. Since Google Forms is part of G Suite, you can pull data straight into Google Sheets for analysis.
Price: From $15 per month
Riddle’s Quizmaker is another easy-to-use tool with a focus on capturing email addresses. You can collect data from leads and send it directly to your lists in MailChimp or other software. Riddle’s Quizmaker is particularly good value for small businesses and entrepreneurs.
The tool is available as a WordPress plugin, or quizzes can be embedded into your site via an embed code. The quizzes are fully customizable, so you can stamp your branding all over them.
Full of cheap-looking ads, but absolutely free, Playbuzz is a great option for those who want to jump in and have a go at creating quizzes without the outlay upfront. Try it out, and if it works for you, move onto a premium quiz maker with more features and a better, ad-free interface.
The tool is quick and easy to get started, so it’s a good beginner’s option. Additionally, it’s easy to share your pro-looking quizzes on social media once you’re done.
Price: Free | Premium: From $25 per month
SurveyGizmo is a feature-rich quiz and survey creation tool with a user-friendly interface. There are two versions -- one geared towards individuals and small businesses, and another for larger enterprises. The former focuses on ease-of-use, while the latter enables deeper analysis of data and focuses more on customer research.
The free version is limited to three surveys, so you can use it as a test run. The cheapest paid version is on the pricey end of the spectrum, but still offers good value for teams that need a powerful customer survey and quiz making tool.
Price: Free | Premium: From $14.08 per month
A versatile tool for form design, survey creation and quiz making, Wufoo is a cloud-based platform used by some of the biggest names in the industry. Its most notable feature is the advanced form logic and the ease with which you can collect, store, and organize data.
Not as easy to use as some of the more basic tools out there, Wufoo takes a bit of getting used to if you’re using the more advanced features (basic coding may be required!), but for basic form creation, it’s still pretty intuitive.
The free version limits the number of responses, but above that there are a number of price points, so it’s a good option for quickly growing businesses.
13. Ask Nicely
Price: From $375 per month
Ask Nicely is a form and survey creator with a focus on customer feedback and improving your Net Promoter Score (NPS). The software integrates with HubSpot, Salesforce, or Slack and allows you to automate customer follow-up to improve ratings and reviews on sites like Google.
Ask Nicely is more than just a quiz maker -- it’s an advanced marketing tool suitable for medium to large companies who really value customer engagement. Pricing is based on your needs, but $375 is a rough idea of how much it will cost you. (It’s not cheap.)
Price: Free | Premium from $19 per month
Brandquiz is a good option for quickly and easily creating fun branded quizzes with a range of templates available. The platform enables integration with major marketing tools like Salesforce, HubSpot, or MailChimp, to make the most of the data collected.
The free version extends to up to 100 participants per month, while a range of paid plans offer value for growing companies.
15. Microsoft Forms
Microsoft Forms, similar to Google forms, was probably developed just so that they were present in the marketplace. The tool has seamless integration with other Microsoft Office software. It’s not the prettiest of interfaces nor the best software on the market, but it’s free to use and is a solid option for creating basic forms and quizzes.
16. Form Crafts
Price: From $15 / month
Although designed for creating simple questionnaires, newsletter sign-ups and the like, Form Crafts supports multi-page forms so it can also be used to make quizzes. With real-time analytics, conditional logic, and easy integration with WordPress via a plugin, it offers a good alternative to the mainstream options.
Pricing is competitive with a range of options to suit any growing business.
Price: From $39.95 / month
ClassMarker is a quiz maker designed for education professionals with custom plans for business users, too. You can create tests and exams online that are accessible to as many users as you like. The test can be customized to your branding and can even include branded certificates. A sophisticated results platform allows you to easily analyze the data and draw your conclusions.
This is a good option for large businesses who need to survey a lot of users. Pricing plans are pretty competitive for the level of functionality and customization available.
Which quiz maker is right for me?
Of course, the best quiz maker for you is largely dependent on your company goals and audience. If you’re looking for the most beautiful quiz maker with seamless integration into the best marketing software, you probably want to go with Typeform.
However, if you’re looking for an advanced and customizable tool that’s great for lead generation, I like HubSpot.
For the most basic free tools out there, choose Google or Microsoft Forms depending on your tribe. However, Fieldbloom and Qzzr are two of the most attractive looking options at mid-range pricing.
Check out our comprehensive guide if you want to find out the best ways to capture more leads with quizzes -- and good luck in your quest for the best quizzer on the market.
Originally published Apr 15, 2020 7:15:00 AM, updated October 12 2020
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