It's becoming more and more apparent that mobile is an important consideration for marketers. Our audiences are using mobile devices to research our companies, products, and services -- in fact, Google found that nearly 60% of consumers visit a company's mobile website in the buying cycle. And because we want to be where our audience is, it's important for us to up our mobile game.

Free Workbook: How to Plan a Successful Website Redesign

The first step you need to take? Make your website responsive.

To get caught up on what that means, check out the animated GIF below. In under a minute, you'll get a simple definition of responsive design -- so you can be on your merry, mobile optimization way. (And you can learn more about how responsive web design works here.)

Definition-of-Responsive-Design

Blog - Website Redesign Workbook Guide [List-Based]

 website redesign

Originally published Dec 20, 2014 8:00:00 AM, updated March 11 2019