It's becoming more and more apparent that mobile is an important consideration for marketers. Our audiences are using mobile devices to research our companies, products, and services -- in fact, Google found that nearly 60% of consumers visit a company's mobile website in the buying cycle. And because we want to be where our audience is, it's important for us to up our mobile game.
The first step you need to take? Make your website responsive.
To get caught up on what that means, check out the animated GIF below. In under a minute, you'll get a simple definition of responsive design -- so you can be on your merry, mobile optimization way. (And you can learn more about how responsive web design works here.)
Why You Need a Responsive Web Design and How to Do It [+ Examples]
How Responsive Web Design Works
Gmail to Begin Supporting Responsive Design: What Google's Announcement Means for Marketers
16 of the Best Examples of Mobile-Friendly Website Design
Ecommerce Sites Must Be Responsive; But That’s Just the Beginning of Their Mobile Future
The Definition of Responsive Design [In Under 100 Words]
Want More Leads? Get a Responsive Website
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