It's becoming more and more apparent that mobile is an important consideration for marketers. Our audiences are using mobile devices to research our companies, products, and services -- in fact, Google found that nearly 60% of consumers visit a company's mobile website in the buying cycle. And because we want to be where our audience is, it's important for us to up our mobile game.
The first step you need to take? Make your website responsive.
To get caught up on what that means, check out the animated GIF below. In under a minute, you'll get a simple definition of responsive design -- so you can be on your merry, mobile optimization way. (And you can learn more about how responsive web design works here.)
Originally published Dec 20, 2014 8:00:00 AM, updated March 11 2019