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Written by Sam Kusinitz
A secondary CTA is a call-to-action that invites visitors to perform an action on your site other than the primary one you'd like them to take.
Think of them like the contingency plan; they offer another path for visitors who are not yet ready for something as high-commitment as you're asking.
This way, your motivate prospects to continue to engage with you until they are ready to convert to the next stage.
Originally published Apr 26, 2014 8:00:00 AM, updated February 01 2017
Social Media Content Calendar Template