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A secondary CTA is a call-to-action that invites visitors to perform an action on your site other than the primary one you'd like them to take.
Think of them like the contingency plan; they offer another path for visitors who are not yet ready for something as high-commitment as you're asking.
For instance, a primary CTA might offer visitors a free ebook, while the secondary CTA might be something smaller, like sharing your content on Twitter.This way, your motivate prospects to continue to engage with you until they are ready to convert to the next stage.
Topics:
Calls to Action
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