When I first got started in marketing, I didn't know too much about SEO. It's probably pretty simple, I thought to myself -- after all, it's just a three-letter acronym. Plus, I knew that it had to do with search engines like Google -- and since I used Google every single day, I figured it wouldn't be too difficult a concept to master. Right?
I couldn't have been more wrong.
SEO is one of key components of inbound, and if you're not clear about what it means from the get-go, you could be in trouble later on. For a quick overview of what SEO means, check out the animated GIF below. Watch the GIF to for SEO's definition, and keep an eye out for a resource we offer at the very end if you're interested in learning more.
Originally published Jan 9, 2015 6:00:00 AM, updated February 01 2017