The 20 Best Social Media Analytics Tools for Marketers in 2024

These days, businesses across every industry are investing in social media marketing. But no matter how great your social media content is or how many people follow your accounts, you won't be able to grow your audience, reach, and presence if you don't understand the data behind it all.

In-depth knowledge about the status and success of your social media marketing will offer actionable insight into things like which strategies should remain in place and what you should change or experiment with in order to grow. Social media analytics tools are able to help you with just that.

• What is social media analytics?
• Why use social media analytics?
• How to track social media analytics
• Best social media analytics tools

Social Media Analytics

In this blog post, we'll review the importance of social media analytics and some great options to help you measure your social media marketing success.

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What is social media analytics?

Social media analytics is the process of gathering, analyzing, and applying data, information, and reports related to the content shared on your social profiles and the social profiles themselves.

HubSpot's Social Media Management Software

Time-saving tools to help you prioritize your social interactions — so you can connect with the people who matter most.

• Manage campaigns.
• Monitor mentions.
• Attribute value.
• And more!

Learn More

Why use social media analytics?

With social media analytics, you can:

• Understand the metrics that matter most to your team and business such as engagement, reposts, shares, clicks, impressions, and sessions.
• Identify effective ways to boost brand awareness and reach.
• Resonate with your audience.
• Boost traffic to your other content and website.
• Increase conversions.
• Improve customer loyalty.

How to Track Social Media Analytics

Here are the steps involved in tracking social media analytics

1. Identify which social media platforms you'll be measuring impact on (e.g. LinkedIn, Facebook, Instagram).
2. Determine which metrics you're doing to track (e.g. clicks, impressions, likes, shares).
3. Choose a time period to analyze (e.g. last quarter, last month, last week, duration of your campaign).
4. Determine which tools you'll use to track and measure success (we'll cover your options in the next section).
5. Review and analyze your data (depending on your tool of choice, there may be internal features to help you understand and analyze your data — such as this one with HubSpot).
6. Apply your findings and conclusions to improve growth in the future.

Best Social Media Analytics Tools

1. HubSpot
2. Hootsuite
3. Sprout Social
4. Brandwatch
5. SocialBee
6. Statusbrew
7. Popsters
8. Mentionlytics
9. Planable
10. Keyhole
11. Social Status
12. Databox
13. Grow
14. Rival IQ
15. ActiveCampaign
16. Meltwater
17. CoSchedule
18. BazaarVoice
19. Buffer
20. BuzzSumo

1. HubSpot Social Media Software

Get started with HubSpot Social Media Analytics

HubSpot provides a deep look into the way social media impacts your bottom line and gives you the ability to report on social media ROI. View and compare performance across different platforms, campaigns, and publishing times — all from a single tool.

Monitor your brand on social to understand how your target audience perceives your business and content. Additionally, YouTube Reports provide insight into how your audience and buyer personas engage with your videos. Lastly, effectively reach certain audiences by using data and context from the Contacts in your CRM (which this social tool integrates seamlessly with).

Feature highlights: Social campaign publisher, social mentions monitoring, social reports

Get certified in social media strategy with this free course.

HubSpot's Social Media Management Software

Time-saving tools to help you prioritize your social interactions — so you can connect with the people who matter most.

• Manage campaigns.
• Monitor mentions.
• Attribute value.
• And more!

Learn More

2. Hootsuite

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Hootsuite is an all-in-one tool with advanced social media analytics capabilities to help you prove (and improve) your social media ROI.

Build your social content calendar around best time to post recommendations based on your unique audience, then view your organic, paid, and web performance side-by-side in one intuitive dashboard. 

Hootsuite also offers competitive analysis tools like industry benchmarking and custom reporting to help you stay ahead of the competition.

Feature highlights: AI-powered content creation tools, custom performance metrics, industry benchmarking, customizable report templates

3. Sprout Social

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Sprout Social is a social media planning service with expansive analytics and reports that help you understand the performance of all of your social accounts.

Configure and customize reports and metrics to help you scale your business's presence on social. And if you're a HubSpot customer, integrate your CRM with Sprout Social to collect and view accurate reports all in one place.

Feature highlights: Competitor comparison tool, integrated publishing and engagement tools, social listening

4. Brandwatch

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Brandwatch is a consumer intelligence tool and social media management solution with analytics capabilities.

Social insights like social listening and competitor benchmarking can inform your content creation. You can gain a better understanding of the audiences engaging with your social content with audience profile cards. View key data in one place with customizable dashboards.

Feature highlights: Audience profile cards, customizable dashboards

5. SocialBee

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SocialBee is a comprehensive social media management tool that enables you to monitor and respond to social comments, mentions, and Facebook messages.

Using SocialBee’s Engage Module, you can keep track of relevant conversations related to your business, ensure your target audience remains satisfied with fast replies, and monitor your reputation by staying aware of recent mentions of your brand.

Feature highlights: Efficiently manage social interactions and maintain customer satisfaction while enhancing brand reputation awareness.

6. Statusbrew

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Statusbrew, known for its comprehensive analytics, delivers customizable reports for social network performance, team activity, and customer sentiment. You can start with pre-built templates featuring various reporting widgets, providing insights into your brand and content performance across multiple networks.

These dashboard templates are fully customizable, allowing you to rearrange, add, or remove metrics to meet your brand or client’s needs. The platform also features internal labels to categorize content and engagement, generating detailed analytics. For more in-depth analysis, you can explore their widget library, which offers access to over 230 KPIs and metrics.

Feature highlights: Sharable reporting dashboard via live links, competitor benchmarking reports, and social listening.

7. Popsters

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Popsters is a social media analytics tool with a focus on content statistics. Identify the most efficient content types, sort posts, analyze text length activity, or evaluate Engagement Rates across hashtags or used words.

Popsters can be very useful for competitors or market analysis, providing results in seconds. The platform works with Instagram, Facebook, Twitter, YouTube, TikTok, and even Telegram. All reports can be exported to native PDF or PPTX with customizable charts.

Feature highlights: Competitors analysis, social reports, competitive benchmarking and more.

8. Mentionlytics

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Mentionlytics is an all-in-one social listening tool that helps you understand how audiences feel about your brand, competitors, or industry.

It tracks mentions across all web and social media sources, analyzes the data, and provides valuable insights about your online performance. With features like share of voice and metrics like reach, engagement, and keyword analysis, you can create insightful reports to measure your performance and benchmark against competitors.

Mentionlytics also offers AI-powered sentiment analysis in every language and AI-powered emotion analysis that categorizes your mentions into 4 emotions: Joy, anger, sadness, or fear.

Feature highlights: Real-time alerts, Share of Voice reports, influencer identification, Social Intelligence Advisor with custom recommendations.

9. Planable

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Planable is a content collaboration tool that makes creating, planning and analyzing content a breeze. Ideal for agencies managing multiple clients, and brands coordinating with both internal and external stakeholders, Planable offers the most user-friendly content collaboration platform. Planable connects with major social media platforms like Facebook, X, LinkedIn, and Instagram to collect engagement data from published posts. 

Feature highlights: List view for quick content approval, AI integration

10. Keyhole

Keyhole is an all-in-one social media analytics tool that’s trusted by 100,000+ brands like Amazon, Google, Spotify, and more. The tool supports the top social media platforms for social listening, profile tracking, trend analysis, and influencer marketing.

You can set your custom dashboard and see your profile metrics like engagement rate, follower growth, reach, impressions, and more in one place. The best part is you can even track competitors and check what’s working for them or not.

Moreover, in one shot, you can discover the best time to post and schedule unlimited posts to your favorite platforms. 

Feature highlights: Custom dashboard, automated report generation

11. Social Status

Social Status is a dedicated social media analytics tool with robust reporting features. The platform comprehensively covers Facebook, Instagram, TikTok, YouTube, LinkedIn, and Twitter.

Social Status reports can be completely customized and white-labeled making them perfect for agencies and brands with complex requirements. Reports can be exported to PDF, PowerPoint, and Google Slides. The tool also covers paid and organic performance, competitor benchmarking, and influencer campaign tracking all in one powerful social analytics tool.

Feature highlights: Social media reports across multiple channels, influencer campaign tracking

12. Databox

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Databox is an expansive analytics platform that lets you set and track social media campaign goals. It's a good choice for businesses that have many contacts, social accounts, campaign goals, and target audiences.

Customize metrics that matter most to your campaign or social channels for your reports. Any integration you have, such as HubSpot, will be visible from your dashboard as well.

Feature highlights: Dashboard designer, custom metric builder

13. Grow

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Grow users gain full visibility into engagement on all of the social accounts. The tool integrates with HubSpot, Salesforce, Google Ads, Facebook, Marketo, and Microsoft Office so you can view all data in one place.

Grow breaks down complex data into graphs and visuals, and your social reports are easily sharable which is helpful if multiple people are working on the same project. Grow's reports are built with metrics chosen by the user — meaning, you can customize reports in a way that works for your needs.

Feature highlights: Data modeling, dashboards

14. Rival IQ

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Rival IQ takes social beyond the vanity metrics with competitive benchmarking designed to show off how you’re really doing on social. With comprehensive data available from your competitors to private social data with all the bells and whistles, Rival IQ saves the time and hassle of native analytics on Facebook, Instagram, X/Twitter, YouTube, LinkedIn, and TikTok.

Rival also integrates seamlessly with HubSpot via our Competitor Streams social monitoring, making it easier than ever to track your performance against your competition on social.

Feature highlights: Competitive benchmarking, easy-to-understand insights about your social performance

15. ActiveCampaign

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ActiveCampaign is an email marketing software with social media features including reporting. You can connect Facebook, Twitter, Digg, and other platforms to gather insights related to performance.

Since you'll have both social media and email metrics in one place, this is a good option for businesses with a heavy email marketing focus. Additionally, ActiveCampaign's reports track what contacts do after they click through to your site. Further, if you're a HubSpot customer, the software integrates with your CRM.

Feature highlights: Site tracking, landing pages, reports 

16. Meltwater

Meltwater is a global company specializing in media intelligence and social listening. They provide software solutions and services to help businesses monitor their online presence, track media coverage, and gain insights from social media and other online sources.

Meltwater collects data from various online channels, including social media platforms, news websites, blogs, and forums. Their social media analytics capabilities allow businesses to understand their brand's reputation and industry trends.

Feature highlights: Sentiment Analysis, Demographic Analysis, Influencer Identification, Social Media Reach and Engagement, Trend Analysis, Competitive Analysis, Campaign Performance Measurement

17. CoSchedule

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CoSchedule gathers social network, campaign, and engagement data for your profiles and compiles that real-time data into reports.

On your dashboard, compare multiple campaigns to determine the evolving ecosystem of audiences. You'll also be able to see the top fans of your social accounts, making it easier to create targeted content for them (and followers like them).

Feature highlights: Content organizer, dashboard

18. Bazaarvoice

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If you're a brand, social media is a valuable tool for e-commerce. According to HubSpot's Social Media Report, 50% of survey respondents said social shopping is very important to their overall social media marketing strategy.

Bazaarvoice helps make your content shoppable with their link in bio solution called Like2Buy. You'll be able to retarget shoppers who clicked the link by creating lookalike audiences and segmenting social campaigns. Tools like Showroom turns your content into a storefront. Bazaarvoice also helps measure ROI from your social commerce efforts.

Feature highlights: Link in bio solution, pop-up shop

19. Buffer

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Buffer measures and analyzes how your content performs across different social channels. With Buffer, you'll be able to gain insight into how your organic content compares to boosted posts, measure engagement for individual posts and stories, and figure out your audience demographics.

You can also extract data to help you determine the best time to post and the optimal posting frequency.

Feature highlights: Custom reports, daily updates

20. BuzzSumo

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BuzzSumo helps with social content creation with tools like the Content Analyzer — by using the Content Analyzer, you will be able to figure out what topics receive the greatest engagement, broken down by platform.

BuzzSumo can also analyze the social engagement your content receives. This way, you will be able to see the number of shares from each platform and use these insights to determine which pieces of content to focus on in the future.

Feature highlights: Keyword tool, real-time view of trends, Content Analyzer

Choose a Social Media Analytics Tool

Ultimately, choosing the right social media analytics tools for your business shouldn't be a stressful process. The tools should align with your business goals and deliver the metrics you need to be successful. So review the options above and choose the right one for your business.

Editor's note: This post was originally published in March 2020 and has been updated for comprehensiveness.

HubSpot's Social Media Management Software

Time-saving tools to help you prioritize your social interactions — so you can connect with the people who matter most.

• Manage campaigns.
• Monitor mentions.
• Attribute value.
• And more!

Learn More