How to Market to Each Generation on Social Media [Infographic]

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Sophia Bernazzani Barron
Sophia Bernazzani Barron



Whether you’re a Baby Boomer or a young member of Gen Z, there's a good chance you use some form of social media. In fact, there are over 2 billion social media users worldwide.


When it comes to marketing, segmenting social media content for your audience is key. And one way to target your social media marketing efforts is by age group.

Although billions of people log onto social media platforms every day, generational groups each have different habits and preferences when it comes to their favorite platforms and ways they engage with content.

In this infographic from WebPage FX, you can see just how large the generational gaps can be on social media. For example, did you know that Generation Xers between the ages of 36 and 49 make up 36% of Pinterest users, 93% of whom have shopped online in the past six months? 

There are huge segments of social media users who want to hear from brands. Check out the infographic below to learn more about how they're using social networks and how you can target them more effectively.


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