<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1657797781133784&amp;ev=PageView&amp;noscript=1">

Mobile Marketing Blog Posts

Dig into the most recent posts on mobile marketing trends and tips.

Marketing / December 1, 2016 5 Reasons Why HTTPS Should Be Enabled on Your Website
5 Reasons Why HTTPS Should Be Enabled on Your Website

By Amanda Zantal-Wiener

https on your website.png

If you’re anything like me, there’s been a time in your life when you’ve asked, “What the heck is https?”

What’s that extra “s” for? Well, it turns out that the “s” stands for “SSL,” which stands for Secure Sockets Layer -- the technology that encrypts your connection to a website, so that hackers can't intercept any of your data.

The whole concept of https is a pretty interesting topic on its own, and my colleague, Jeffrey Vocell, talks more about it here. But in addition to what it ... Read More

Marketing / November 25, 2016 7 Marketing Automation Mistakes You Can't Afford to Make
7 Marketing Automation Mistakes You Can't Afford to Make

By Sophia Bernazzani

I have money in my savings account because my bank has a built-in auto-deposit process. I’m not logging into my account every day and moving money around, but when I do log in, I can see the progress I’ve made toward my goals by setting my account to automate deductions.

Think of marketing automation like auto-deducting money from your checking account and putting it into savings: The automatic process lets you invest in your future goals in an easier way than if you did it manually.

Read More
Marketing / September 5, 2016 7 Types of Push Notifications Users Actually Enjoy
7 Types of Push Notifications Users Actually Enjoy

By Amanda Zantal-Wiener

If recent marketing news has made one thing clear, it’s this: Mobile is non-negotiable.

A growing number of us are using mobile as our primary device for accessing the internet -- over a quarter of us interact with our smartphones more than any other object, or human being, for that matter. And content, in kind, has to fit that format, whether we’re consuming it or discovering it for the first time.

Read More
Marketing / August 25, 2016 Google is Cracking Down on Intrusive Mobile Pop-Ups: Here's What Marketers Need to Know
Google is Cracking Down on Intrusive Mobile Pop-Ups: Here's What Marketers Need to Know

By Amanda Zantal-Wiener

Google is no stranger to algorithmic change. And usually, those changes are made for the sake of the user. Looking at a history of Google's product announcements, usability is usually at the heart of the modification.

So when Google announced its impending smackdown on mobile pop-up ads earlier this week, it came as no surprise that the major reason behind it was to enhance the user
experience.

Read More
Marketing / June 15, 2016 How is Mobile Commerce Growing Around the World? [Infographic]
How is Mobile Commerce Growing Around the World? [Infographic]

By Lindsay Kolowich

In the summer of 2015, we saw two major developments in mobile marketing: First, Google announced a major algorithm update that rewards mobile-friendly websites, and penalizes those that aren't fully optimized for mobile in mobile search results.

A few weeks later, we sawthe number of Google search queries on smartphones surpass the number of queries on desktop computers and tablets.

Read More
Marketing / February 29, 2016 How Internet Behavior is Changing Around the World [Infographic]
How Internet Behavior is Changing Around the World [Infographic]

By Lindsay Kolowich

Last year, marketers and businesspeople around the world saw a huge change in the way people use the internet. Most notably, in May 2015, we saw that more people were using their mobile devices to search for things online than on their desktop computers.

But these changes aren't happening at the same rate everywhere in the world. In Iceland, Monaco, and Ukraine, the majority of internet users are using desktop to surf the web.

Read More
Marketing / August 19, 2015 8 Years, 4 Major Trends: The Evolution of Websites From 2007 to Now
8 Years, 4 Major Trends: The Evolution of Websites From 2007 to Now

By Éadaoin Murphy

A lot can happen in eight years.

Think about what happened in 2007, for instance. That year, Apple launched the very first iPhone, J.K. Rowling published the final book in the Harry Potter series, and HBO's The Sopranos aired the controversial final episode.

Now, Apple's about to release the iPhone 6S, filming has begun for the movie version of the Harry Potter's spin-off book Fantastic Beasts and Where to Find Them, and Game of Thrones has displaced The Sopranos as the most popular HBO show of all time.

Read More
Marketing / August 14, 2015 Gmail, Outlook, Yahoo! & More: How to Optimize Emails for Different Email Clients
Gmail, Outlook, Yahoo! & More: How to Optimize Emails for Different Email Clients

By Lindsay Kolowich

Email marketers don't have it easy these days.

In the early days of email marketing, we only had to worry about a handful of desktop email clients. Now, we have to make sure our marketing emails look good in a variety of desktop clients, from Gmail to Outlook to Yahoo! Mail. On top of that, you have to consider mobile users, too -- after all, 53% of people read email on their mobile devices.

Read More
Marketing / August 4, 2015 Is Your Website's Viewport Configured for Mobile Users? Here's How to Do It
Is Your Website's Viewport Configured for Mobile Users? Here's How to Do It

By Lindsay Kolowich

You're out with friends, laughing, having a grand old time -- when someone asks the group a total brainteaser: "Why don't 'B' batteries exist?"

You're stumped. Your friends are stumped. You whip out your smartphone and type the question into the Google machine. And boom: Up pops a battery company's blog post on the nationally uniform specifications for the size of battery cells. It's exactly what you were looking for, you nerd.

Read More
Marketing / July 23, 2015 How to Get a Personalized Assessment of Your Website [Free Tool]
How to Get a Personalized Assessment of Your Website [Free Tool]

By Éadaoin Murphy

Back in 2007, we launched a tool called Website Grader. Since then, it's evaluated 4 million websites, helping many businesses identify website optimization opportunities.

But a lot has changed since 2007. Websites have changed significantly in terms of design, functionality, and purpose. So, to continue to be helpful, Website Grader needed to change, too.

Read More
Marketing / July 23, 2015 16 of the Best Examples of Mobile-Friendly Website Design
16 of the Best Examples of Mobile-Friendly Website Design

By Dan Slagen

Do you remember the last time you went to a mobile site and had an -- ahem -- unmoving experience? (Pun intended.) Maybe the site wasn't responsive. Or perhaps it was really difficult to find what you were looking for. Or, maybe it just loaded really slowly.

Whatever it was, you may have left to go to another site as a result. Google knows that unhappy website visitors will go elsewhere, thereby increasing bounce rates and decreasing the chances a site will rank on mobile searches.

Read More
Marketing / June 2, 2015 The Shark Tank Effect: How to Prepare Your Website for a Traffic Influx
The Shark Tank Effect: How to Prepare Your Website for a Traffic Influx

By Lindsay Kolowich

Have you ever watched TV while simultaneously surfing the internet on your phone?

I do it all the time -- and my guess is that a lot of you do, too. Nowadays, the majority of American consumers own multiple internet-connect devices like high-definition TVs, smartphones, tablets, and computers, and Nielsen finds that it's fundamentally changing the way we watch television.

Read More
Marketing / May 8, 2015 Mobile Search Queries Start to Surpass Desktop: Here's What You Can Do About It
Mobile Search Queries Start to Surpass Desktop: Here's What You Can Do About It

By Lindsay Kolowich

It's official: In certain parts of the world, there are now more Google search queries on smartphones than on desktop computers and tablets.

This week, Google's Jerry Dischler wrote in a post on the official AdWords blog that "more Google searches take place on mobile devices than on computers in 10 countries, including the U.S. and Japan." 

Read More
Marketing / May 5, 2015 How to Make a Mobile-Friendly Website [Free SEO Guide]
How to Make a Mobile-Friendly Website [Free SEO Guide]

By Erik Devaney

The search engine goliath Google hath laid down its wrath once again -- this time targeting the mobile web.

On April 21st, 2015, Google began rolling out its "mobile-friendly" update, which makes mobile-friendliness a stronger ranking factor for mobile searches. The aftermath of this rollout, dubbed "Mobilegeddon," has resulted in thousands of non-optimized websites plummeting in mobile search results. 

Read More
Marketing / April 16, 2015 Google Algorithm Now Rewards Mobile-Friendly Sites: Here's What You Need to Know
Google Algorithm Now Rewards Mobile-Friendly Sites: Here's What You Need to Know

By Meghan Keaney Anderson

 

As of Tuesday, April 21, 2015, Google has made a massive change to the way it ranks websites. How massive? This change outranks both Panda and Penguin in terms of its scale of impact on search results, according to Google's Webmaster Trends analyst Zineb Ait Bahajji.

The change comes down to one very important criterion: whether your website, landing pages, and blog are fully optimized for mobile.

Read More
Marketing / April 3, 2015 Why Smart Social Media Marketers Care About Mobile Optimization [Infographic]
Why Smart Social Media Marketers Care About Mobile Optimization [Infographic]

By Lindsay Kolowich

How many of you use your smartphone and/or tablet to check email, scroll through Twitter, and even read blog posts like this one?

Most of you, I'll bet. While we're not quite ready to do away with our laptops and desktop computers, people are spending more time using their mobile devices to access the internet -- especially social media sites.

Read More
Marketing / March 31, 2015 Is Your Website Mobile-Friendly? 3 Tools to Help You Prepare for Google's Next Algorithm Update
Is Your Website Mobile-Friendly? 3 Tools to Help You Prepare for Google's Next Algorithm Update

By Jeffrey Vocell

Google is about to update their algorithm again, and this time it could have a big impact on your business. I mean, really really big. 

For context, when Google initially rolled out the Penguin algorithm update, it affected approximately 4% of global searches on desktop and mobile. When they rolled out Panda, it affected nearly 12% of English searches.

Read More
Marketing / March 19, 2015 Google and Consumers Agree: You Need a Mobile-Friendly Ecommerce Site
Google and Consumers Agree: You Need a Mobile-Friendly Ecommerce Site

By Tracey Wallace

 

Brands with both a physical and digital presence make almost 30% more in revenue. Consumers report a higher level of satisfaction with brands that have both a brick-and-mortar and online store, according to a recent study. Legacy brands who once hailed shopping malls as their “mecca” are now having to close shop, and once-startup, online-only brands, including Warby Parker and Birchbox, are moving in and opening their doors.

Read More
Marketing / March 1, 2015 The Essential Guide to Using Mobile Messaging Apps in Your Marketing
The Essential Guide to Using Mobile Messaging Apps in Your Marketing

By Jami Oetting

This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

Millennials. Generation Z. The two groups comprise the most coveted set of consumers. They are future clients and customers, and they will determine if a brand lasts or lags behind. But they are a confusing group -- to brands (and their parents).

Read More
Marketing / December 23, 2014 Tried-and-True Mobile Marketing Tips From 9 Experts
Tried-and-True Mobile Marketing Tips From 9 Experts

By Amanda Durepos

Optimizing your marketing campaigns for mobile users isn’t just about having your landing pages render nicely on all smartphones and tablets. It's also about considering the user behind the device; what they're doing and thinking about while they're using it. And while the same people tend to use both mobile and desktop, their behavior and goals at a given time differ depending on the device they’re using.

But differ how, exactly? I spoke to nine digital marketers to ask what they’ve learned about their mobile audience and how they've adapted their campaigns accordingly.

Read More
Marketing / August 14, 2014 Are QR Codes Dead?
Are QR Codes Dead?

By Lindsay Kolowich

Just a few years ago, QR codes seemed to be "the next big thing." Shop windows, food labels, band fliers, magazine advertisements -- those distinct little black-and-white squares were everywhere, vying for our attention.

Read More
Marketing / June 23, 2014 How to Optimize Your Emails for Mobile: A Beginner's Guide
How to Optimize Your Emails for Mobile: A Beginner's Guide

By Lauren Smith

Over the past few years, mobile email opens have seen explosive growth. While they are now holding steady around 45% of all email opens, three years ago, they accounted for only 11% of opens -- which is a 309% increase since April 2011. 

Not only are mobile opens growing, but they're also cannibalizing desktop and webmail opens.

Read More
Marketing / March 19, 2014 How to Display Site Content Only Your Mobile Viewers Can See
How to Display Site Content Only Your Mobile Viewers Can See

By Lynelle Schmidt

How many times have you heard, “this will be the year of mobile”?

We may never know when the official “year of mobile” will be, but I can tell you mobile traffic to your site will only continue to increase in the next few years. We need to start adjusting some of our marketing efforts to cater to these new mobile visitors.

Read More
Marketing / January 6, 2014 5 Mobile Apps Nonprofits Can Use to Boost Donations
5 Mobile Apps Nonprofits Can Use to Boost Donations

By Taylor Corrado

Mobile engagement and website traffic are increasing considerably for brands of all kinds and sizes. What does this mean for your organization? Well, that it's time to start thinking about how to engage your current and future constituent base on any and all devices.

Younger generations are particular on what they’re looking for when it comes to your website.

Read More
Marketing / December 4, 2013 How Nonprofits Can Easily Get Around Apple's Ban on In-App Donations
How Nonprofits Can Easily Get Around Apple's Ban on In-App Donations

By Taylor Corrado

Mobile giving has become a hot trend in the last few years, with new platforms popping up regularly and the huge success of text-to-give campaigns during natural disasters. But the perceived high cost of developing an app and lack of time and resources to do so has slowed many small-to-medium-sized organizations' adoption of a mobile strategy.

Read More
Marketing / September 16, 2013 What Mobile Buyers Are REALLY Doing on Your Website
What Mobile Buyers Are REALLY Doing on Your Website

By Meghan Keaney Anderson

We are multi-tasking phenoms. During my last trip to the greatest diner on earth, I scanned an article about CRMs between the first and second coffee pour. Midway through my omelet, I got side-tracked by a tweet about Alexander Graham Bell. By the time the check came, I'd forwarded myself a research report for future download -- content that ended up

Read More
Marketing / August 23, 2013 Google Hates Your Mobile Website (Here's How to Fix It)
Google Hates Your Mobile Website (Here's How to Fix It)

By Rosalia Cefalu

You have a mobile optimized site. Woo hoo! That means you probably recognize that 67% of mobile users who land on a mobile optimized site are more likely to convert than if the page wasn’t mobile optimized, and that 61% of mobile users are likely to move onto a competitor’s site if the page they landed on isn’t mobile optimized

Read More
Marketing / November 29, 2012 Your 12-Point Checklist for Mobile-Optimized Landing Pages
Your 12-Point Checklist for Mobile-Optimized Landing Pages

By Dan Slagen

disney mobileintroductory3

Who knew Disney (Walt, not the corporation) was such a prognosticator of things to come?

Visionary, yes. Impresario, of course. But who knew that “It’s a Small World,” that cloying little ditty you can’t get out of your head for hours after taking a 12-minute motorized gondola ride, would foretell the future of marketing?

Read More
Marketing / September 5, 2012 34 Enlightening Statistics Marketers Should Know About Multi-Screen Usage [Google Data]
34 Enlightening Statistics Marketers Should Know About Multi-Screen Usage [Google Data]

By Pamela Vaughan

multiple devices

How many screens do you look at on a daily basis? A PC/laptop? A tablet? Your smartphone? A TV? For some time now, we marketers have speculated that a lot of you would probably answer, "All of the above!" But we haven't really had any hard data to back up our speculation. Until now!

Read More

Subscribe to HubSpot's Marketing Blog

Join 300,000+ fellow marketers! Get HubSpot's latest marketing articles straight to your inbox. Enter your email address below:

Comments

Sorry we missed you! We close comments for older posts, but we still want to hear from you. Tweet us @HubSpot to continue the discussion.

Comments
subscribe to hubspot's marketing blog
X

Join 300,000 Fellow Marketers

Get expert marketing tips straight to your inbox, and become a better marketer. Subscribe to the Marketing Blog below.