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Social Media Blog Posts

Learn how to market your business on Facebook, Twitter, LinkedIn, Pinterest, Snapchat, Periscope, and more.

Marketing / December 7, 2016 15 Brilliant Examples of Holiday Marketing Campaigns
15 Brilliant Examples of Holiday Marketing Campaigns

By Lindsay Kolowich

brilliant holiday marketing examples.png

Every year, as soon as Halloween is behind us, it seems like the floodgates open. Without warning, there are holiday marketing campaigns everywhere, with countless businesses rushing to cash in on a spending frenzy. There are holiday emails, social media posts, and TV ads -- oh, my.

It might seem like holiday marketing is out of control. But some brands do it very, very well.

How? Well, these brands create campaigns that actually delight customers instead of adding to holiday ... Read More

Marketing / November 30, 2016 11 Examples of Facebook Ads That Actually Work (And Why)
11 Examples of Facebook Ads That Actually Work (And Why)

By Sophia Bernazzani

One average, Facebook is home to 1.18 billion daily active users -- from CEOs, to students, to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn't always easy. 

For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it.

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Marketing / November 23, 2016 Instagram Launches Live Video & Ephemeral Messages: Here's What You Need to Know
Instagram Launches Live Video & Ephemeral Messages: Here's What You Need to Know

By Carly Stec

Some of the greatest discoveries of all time came to fruition at the intersection between two ideas. Think about it: Peanut butter and jelly sandwiches, pajama jeans, and sporks ... just to name a few.

This week, Instagram proved the power of cross-pollinating ideas once more when it announced the addition of live video on Instagram Stories and disappearing photos and videos in Instagram Direct.

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Marketing / November 17, 2016 Facebook's Miscalculated Metrics: What Marketers Need to Know
Facebook's Miscalculated Metrics: What Marketers Need to Know

By Amanda Zantal-Wiener

Over the past couple of months, you may have heard some things about Facebook's metrics.

There was talk of numbers -- lots of them. Things were overestimated. Others were underestimated. People were kind of upset. But mostly, they were confused. What the heck happened? How was Facebook going to respond? And at the end of the day, what did it mean for marketers? Breathe, and don't panic -- we're here to answer all of that. 

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Marketing / November 10, 2016 63 Stats & Tips to Help You Become a Better Twitter User [Infographic]
63 Stats & Tips to Help You Become a Better Twitter User [Infographic]

By Lindsay Kolowich

Although Twitter's growth rate has slowed down over the past year, it's still one of the most popular --- and powerful -- social media networks around. It has 313 million active users, 79% of accounts outside of the United States.

With reach like that, businesses around the world are smart to continue using and innovating on Twitter -- and adapting to the way people use it.

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Marketing / November 4, 2016 The Most Shared Phrases and Topics on LinkedIn [New Q3 Data]
The Most Shared Phrases and Topics on LinkedIn [New Q3 Data]

By Joe Griffin

LinkedIn is best known as the world's largest professional network -- in other words, users aren’t there to look at cat memes or read celebrity gossip. Instead, they're looking to connect with people in their industry, network, keep up with industry news, and look potential job opportunities.

For marketers, paying attention to this difference in user purpose is key when building your social strategy.

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Marketing / November 1, 2016 How to Use Twitter Polls to Engage Your Audience: 13 Examples From Real Brands
How to Use Twitter Polls to Engage Your Audience: 13 Examples From Real Brands

By Bethany Cartwright

It’s been a year since Twitter polls became an option for users to engage, entertain, and survey their social media audience. And just recently we’ve found ourselves asking, “Are there any brands out there that are really using Twitter Polls well?

In the not-so ancient past, Twitter users used to tweet out makeshift polls and use likes, retweets, or replies to get their “results.”

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Marketing / October 27, 2016 Planning Social Media Content? Ask Yourself These 9 Questions
Planning Social Media Content? Ask Yourself These 9 Questions

By Amanda Zantal-Wiener

It's no mystery that social media is a crucial part of any marketing strategy -- regardless of industry, company size, product, or service.

We've all been there. Back in the day, I had to make the case for some businesses to even have a social media presence in the first place. But finally -- finally! -- it seems like folks are catching on. After all, 69% of marketers are using social media to build a following.

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Marketing / October 19, 2016 How to Establish an Instagram Aesthetic: 10 Brands Doing It Right
How to Establish an Instagram Aesthetic: 10 Brands Doing It Right

By Anna Guerrero

Since 2010, Instagram has garnered more than 500 million users, 4.2 billion daily likes, and more than 95 million photos and videos posted per day. Brands who take advantage of this unique social media platform often find that the level of exposure that Instagram gives them is unprecedented.

But creating a successful, branded Instagram account requires more than just pretty images.

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Marketing / October 6, 2016 The Marketer's Guide to Facebook Live [Free Guide]
The Marketer's Guide to Facebook Live [Free Guide]

By Jami Oetting

At a conference in June, a Facebook VP said that in five years time the platform would be "all video." That's a bold statement, but it's not unbelievable if you've scrolled through your News Feed lately.

And one of the biggest drivers behind the growing prevalence of video is Facebook Live, which only was introduced in April of this year, but has since become a major distribution channel for both publishers and brands.

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Marketing / September 28, 2016 17 of the Best Brands on Instagram Right Now
17 of the Best Brands on Instagram Right Now

By Lindsay Kolowich

For a while now, it's been clear that Instagram isn't just a social network for selfies and brunch pics. In fact, Instagram sees a whopping 500 million users -- a 25% increase in audience size over less than a year.

In a world where visual content remains a crucial part of any business' marketing strategy, Instagram presents a unique opportunity to visually represent your brand, celebrate its personality, and keep it top-of-mind for all those users who scroll through their Instagram feeds every single day.

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Marketing / September 22, 2016 15 of the Best Slack Apps, Integrations & Bots to Try
15 of the Best Slack Apps, Integrations & Bots to Try

By Lindsay Kolowich

These days, teams of all shapes and sizes -- from NASA to charity: water -- are using the real-time messaging app Slack as a tool for communication and collaboration.

Over the past few years, it's become a robust platform thanks to all of the fun and useful integrations folks have built on top of it. Nowadays, there's a whole lot of really cool stuff you can do in Slack, from polling your teammates, to tracking bugs, to adding GIFs to your conversations.

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Marketing / September 21, 2016 Want to be a Better Social Media Marketer? Listen to These 10 Podcasts
Want to be a Better Social Media Marketer? Listen to These 10 Podcasts

By Sophia Bernazzani

The last time I went on vacation, Facebook and Instagram announced two big product changes that I was left scrambling to catch up on when I returned.

Know the feeling? If you work in social media marketing, my guess is you know it all too well.

Social media is constantly evolving, making today an exciting time to work in marketing.

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Marketing / September 20, 2016 Phone Photography 101: How to Take Good Pictures With Your Phone
Phone Photography 101: How to Take Good Pictures With Your Phone

By Lindsay Kolowich

Before the days of smartphones -- if you can remember such a time -- taking a great photo was a labor-intensive process. You'd have buy a fancy camera and editing software for your desktop computer, and invest some serious time and energy into learning how to use them.

But thanks to our mobile devices and the editing apps that come with them, we can now take high quality photos and edit them without too many bells and whistles -- all from the same device that we use to make calls.

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Marketing / September 12, 2016 11 Creative Ways to Use Live Streaming on Snapchat, Facebook Live & More
11 Creative Ways to Use Live Streaming on Snapchat, Facebook Live & More

By Katherine Starr

Video has been on the rise for a while, offering marketers a proven way to grab strangers' attention and keep their target audience engaged.

Live video streaming in particular has become increasingly popular as a tool for companies and groups to connect directly with their users, to gain greater product awareness, and to brand themselves creatively.

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Marketing / September 1, 2016 How to Link Instagram to Your Facebook Page in 6 Simple Steps
How to Link Instagram to Your Facebook Page in 6 Simple Steps

By Andrew M. Smith

Visual content garners a huge amount of engagement on social media. There's a reason why 71% of online marketers use visual assets in their social media marketing: People respond to it.

Being able to share this content across multiple platforms, then, is an asset. And one of the best ways to do that is to link Instagram to Facebook -- that increases the number of eyes on your visual content.

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Marketing / August 30, 2016 How to Live Stream Successfully: A Preparation Checklist for Marketers
How to Live Stream Successfully: A Preparation Checklist for Marketers

By Amanda Zantal-Wiener

Raise your hand if you’d rather watch a video to learn something new than read about it.

Go ahead -- you’re not alone. 59% of executives say they’d rather watch a video than read text, too. And really, that number makes sense -- we are a society of video streamers. (I mean, hello, Netflix.)

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Marketing / August 29, 2016 17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About
17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About

By Lindsay Kolowich

When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter.

But don't be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. It's also the second biggest search engine behind its parent company, Google.

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Marketing / August 24, 2016 How to Create an Engaging Snapchat Story: A Start-to-Finish Guide
How to Create an Engaging Snapchat Story: A Start-to-Finish Guide

By Sophia Bernazzani

With the average attention span dipping to just 8.25 seconds -- as short as that of a goldfish-- today's marketers are tasked with creating content that's engaging enough to appeal to distracted consumers.

With that in mind, Snapchat -- a real-time messaging and multimedia app -- has become an increasingly attractive channel for those looking to engage the 18-34 year old demographic and grow their brand's social media presence.

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Marketing / August 18, 2016 How to Write Better Headlines for Your Facebook Ads
How to Write Better Headlines for Your Facebook Ads

By Sophia Bernazzani

With 1.13 billion daily active users engaging on the platform, Facebook has become an obvious option for marketers looking to explore the benefits of targeted ad creation.

And while Facebook's targeting options make it easier for you to get your ads in front of the people you really care about, it's ultimately up to you to do the convincing. To do that, you'll need to pay close attention to the details.

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Marketing / August 17, 2016 22 Stats That Show Why Your Business Should Be Active on Instagram [Infographic]
22 Stats That Show Why Your Business Should Be Active on Instagram [Infographic]

By Lindsay Kolowich

Despite its impressive reach -- over 300 million daily active users and counting -- it took some time for marketers to realize the business potential of Instagram. 

Not only is including Instagram in your social media marketing strategy helpful in terms of achieving high levels of engagement and brand awareness, but it can also make it easier for you to attract new leads and customers.

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Marketing / August 10, 2016 12 of the Best Facebook Post Ideas for Facebook Lead Generation
12 of the Best Facebook Post Ideas for Facebook Lead Generation

By Lindsay Kolowich

Most marketers know by now that Facebook is an important business tool for companies of every size and industry. With a daily active user base of 1.13 billion (1.03 billion on mobile alone), you know it can help you reach new audiences you may not have been able to reach otherwise. It can also help you get found more easily in search, create a community around your business, promote the content you create, and develop a strong brand identity.

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Marketing / August 8, 2016 NYC Sanitation, Scotch Tape & More: 10 Companies With Unexpectedly Good Twitter Content
NYC Sanitation, Scotch Tape & More: 10 Companies With Unexpectedly Good Twitter Content

By Amanda Zantal-Wiener

Back when I was in business school, just a wee lass interning for a consulting firm, one of my first assignments was to deliver a presentation on the value of social media. I had to prove why something like Twitter was actually of any use in this industry, and explain how we would leverage it to promote our company.

At the time, it was a bit of a tall order.

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Marketing / August 4, 2016 How to Use Instagram Stories: A Simple Guide for Marketers
How to Use Instagram Stories: A Simple Guide for Marketers

By Marissa Emanuele

On Tuesday, Instagram introduced Instagram Stories, a new feature with remarkable similarities to Snapchat.

Stories provides Instagram users with a place to share posts at a higher frequency. While Instagram photos are typically reserved for perfectly composed shots, Stories allows you to share the little moments that may not be as picture-perfect.

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Marketing / August 3, 2016 How to Take Your Own Professional Headshot: A Budget-Friendly Guide
How to Take Your Own Professional Headshot: A Budget-Friendly Guide

By Lindsay Kolowich

Your headshot is kind of like the logo for your personal brand.

Like a business logo, it'll show up everywhere you showcase your personal brand online: your Twitter profile, your LikedIn profile, your blog, your email signatures, and so on. And, also like a business logo, it's a great opportunity for you to use imagery to make a lasting, positive impression on your audience.

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Marketing / August 3, 2016 The Future of Social Video: A Brief Look Into What's Next [Infographic]
The Future of Social Video: A Brief Look Into What's Next [Infographic]

By Lindsay Kolowich

Over the past few years, video has become one of the most compelling ways for brands to tell their stories on social media.

From the instant popularity of Facebook Live videos to Instagram increasing their video length from 30 to 60 seconds, marketers are using the power of video to communicate their business' personalities and brand stories, to express creativity, and to build emotional connections with fans and followers.

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Marketing / August 1, 2016 How to Use Social Media at Every Stage of the Funnel [Free Guide]
How to Use Social Media at Every Stage of the Funnel [Free Guide]

By Ellen Bartolino

Consumers turn to social media when making a purchase -- that much we know. They might search for information prior to purchasing and then again, post-purchase, for customer service and company updates.

Knowing this, it's imperative that your company is there, providing them with the resources they need to choose your product over your competitor's.

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Marketing / July 28, 2016 A Simple Guide to Keyboard Shortcuts for Facebook, Twitter & More [Infographic]
A Simple Guide to Keyboard Shortcuts for Facebook, Twitter & More [Infographic]

By Lindsay Kolowich

We're all aware that we spend a lot of time on social media these days. Many would even say we're spending too much time -- not stopping to smell the roses, so to speak. After all, the average American checks their Facebook, Twitter, and other social media accounts 17 times a day, which means at least once every waking hour.

But when browsing and posting on social is your job, it's not like we can resolve to block Facebook during working hours.

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Marketing / July 26, 2016 The Essential Cheat Sheet of Cover Photo Dimensions for Facebook, Twitter & More [Templates]
The Essential Cheat Sheet of Cover Photo Dimensions for Facebook, Twitter & More [Templates]

By Lindsay Kolowich

Having a social media profile without a cover photo is like having a brick-and-mortar business without a store sign. Although brands could technically do without either, I wouldn't recommend it.

Social media cover photos are great for communicating brand values, highlighting a current campaign, or conveying what your company has to offer.

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Marketing / July 25, 2016 28 of the Best Instagrams to Follow for Design Inspiration
28 of the Best Instagrams to Follow for Design Inspiration

By Lindsay Kolowich

What if I told you you could visit an art gallery ... from the comfort of your own home? Or from a bus seat on your commute to work? Or while you're taking a break for lunch?

If you follow the right people, that's what Instagram can do for you. There are a lot of really talented artists and designers out there who use Instagram as a sort of mini art gallery -- a social portfolio, if you will.

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Marketing / July 20, 2016 The Role of Emotions in Shareable Content: An Analysis of 100 Viral Reddit Images
The Role of Emotions in Shareable Content: An Analysis of 100 Viral Reddit Images

By Andrea Lehr

These days, we’re inundated with digital noise from the moment we wake up. Once we silence the alarm on our phone, we’ll spend the next few minutes on various apps and sites, dodging unwanted ads and unappealing headlines along the way.

However, you’ll find that some posts are simply unavoidable -- who could forget "The Dress" debate of 2015?

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Marketing / July 14, 2016 What Does the Future of Facebook Advertising Look Like? [New Data]
What Does the Future of Facebook Advertising Look Like? [New Data]

By Ellen Bartolino

While the content your business creates is important, delivering it to the right people is easily half the battle. Using Facebook’s paid tools to expand your reach might be a no-brainer, but leveraging them to their full potential is another question entirely.

Facebook's advertising platform allows marketers to effectively target a specific audience, which makes it far easier to deliver content to the people that actually want to see it -- resulting in higher engagement.

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Marketing / July 12, 2016 Are Display Ads Worth Your Time? [Flowchart]
Are Display Ads Worth Your Time? [Flowchart]

By Marcus Andrews

There are a lot of reasons to avoid display ads. In recent years search, social, and video ads have cruised past display as the go-to ad format for digital marketers looking to give their campaigns a boost -- and for good reason. There’s not much to love when you look at display ad performance in aggregate. People don’t generally click on them or trust them, and many are actively blocking them.

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Marketing / July 7, 2016 23 Brilliant Twitter Cover Photo Examples From Real Brands
23 Brilliant Twitter Cover Photo Examples From Real Brands

By Lindsay Kolowich

What do you think to yourself when you see someone's Twitter avatar is the default image of an egg? Chances are, you probably assume they are either inactive, a fake account, or someone not worth following.

While almost all businesses understand that the egghead approach isn't doing them any justice, they often fail to understand that a plain, flat Twitter cover photo can be equally as off-putting to potential followers.

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Marketing / July 1, 2016 The 16 Best Facebook Pages You've Ever Seen
The 16 Best Facebook Pages You've Ever Seen

By Lindsay Kolowich

With more than 1.65 billion monthly active users, Facebook is a major player in the world of social networking. Businesses looking to market using Facebook have one major tool at their disposal: the Facebook Page.

Facebook Pages were specifically engineered for businesses. They provide a public home on Facebook for a business, and they allow businesses to publish content and receive comments and feedback from fans and customers.

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Marketing / June 29, 2016 15 Hidden Snapchat Hacks & Features You'll Wish You Knew About Sooner
15 Hidden Snapchat Hacks & Features You'll Wish You Knew About Sooner

By Lindsay Kolowich

Snapchat, the one-to-one messaging app with more than 150 million daily active users, has earned a reputation for fast growth and innovation.

But despite its success, it isn't the most user-friendly app I've ever played around with. Many of its best features are so buried within the app that a lot of people don't even know they exist. In March 2016, Snapchat added even more features in their release of a new version, and some of these features have totally reshaped how people use the app in the first place.

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Marketing / June 29, 2016 How to Stay on Top of Industry News & Trends: 35 Simple IFTTT Hacks to Try
How to Stay on Top of Industry News & Trends: 35 Simple IFTTT Hacks to Try

By Jane Stecyk

As marketers, we all face the same challenge: how do we stay on top of the news and trends that matter to our industry?

Our inboxes are overflowing. Our Twitter feeds never stop scrolling. Our bookmarks folder is stuffed to capacity. And yet, more than ever, our clients and coworkers depend on us to bring order to the chaos.

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Marketing / June 28, 2016 The Complete Guide to Instagram Advertising [Ebook]
The Complete Guide to Instagram Advertising [Ebook]

By Ellen Bartolino

As of just last week, Instagram hit a major milestone: the platform doubled its monthly active users to 500 million in just two short years. What's more, over half of those monthly users -- 300 million, to be exact -- are active on the platform daily. That's a whole lot of action.

All that said, it should come as no surprise that Instagram has become a place of interest for businesses.

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Marketing / June 27, 2016 7 of the Best Facebook Live Videos We've Ever Seen
7 of the Best Facebook Live Videos We've Ever Seen

By Carly Stec

This week, Facebook announced grand plans to take their already successful live broadcasting platform to great heights. The announcement included product updates like two-person broadcasts, waiting rooms for viewers, and Snapchat-esque filters all in the works.

With these updates in mind, carving out a strategy for Facebook Live seems like a no-brainer.

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Marketing / June 21, 2016 How to Become a Great Online Community Manager [Infographic]
How to Become a Great Online Community Manager [Infographic]

By Alok Chowdhury

An increasing number of companies are leveraging communities to engage with their audience, increase visits to their websites, and generate leads or sales.

And guess what? It's working.

By creating an online community, you're essentially creating a platform in which you can interact with your user base in a personal, meaningful way.

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