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Marketing / April 21, 2017 How the Modern Viewer (& Cupcakes) Transformed Saturday Night Live
How the Modern Viewer (& Cupcakes) Transformed Saturday Night Live

By Sophia Bernazzani

saturday-night-live-content-compressed.jpg

Disclaimer: I love Saturday Night Live.

Actually, that's a huge understatement. I grew up watching SNL, some of my role models are SNL veterans, and I regularly abandon Saturday night plans so I can watch the show live.

So you can imagine my joy when SNL started going digital. After almost 40 years on the air, SNL began publishing clips from the show on NBC.com and YouTube, where videos racked up millions of views and changed how the show was watched. And since the introduction of more social media platforms, SNL has only gotten more innovative and creative with its approach to sharing comedy with the world. ... Read More

Marketing / April 13, 2017 19 Statistics About Multicultural Millennials Marketers Should Know [Infographic]
19 Statistics About Multicultural Millennials Marketers Should Know [Infographic]

By Sophia Bernazzani

Millennials, or people between the ages of 18 and 34, make up the largest population group in the United States. There are more than 75 million millennials in total, and that number is projected to increased to more than 81 million by 2036. Additionally, this age group is the most active and engaged across social media platforms.

So it should come as no surprise that marketers are eager to learn more about how to capture millennials' attention, time, and spending dollars.

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Marketing / April 12, 2017 The Decline of Organic Facebook Reach & How to Outsmart the Algorithm
The Decline of Organic Facebook Reach & How to Outsmart the Algorithm

By Sophia Bernazzani

If you've been managing a Facebook Page over the past few years, you've likely noticed a drop in how many of your fans have been viewing and interacting with your organic posts. This decline in organic Facebook reach came to a head in 2014, when marketers started picking up on (and complaining about) the situation in droves, prompting a response from Facebook's VP of Advertising Technology, Brian Boland.

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Marketing / April 6, 2017 6 New LinkedIn Features You May Have Missed
6 New LinkedIn Features You May Have Missed

By Sophia Bernazzani

If you’ve logged into LinkedIn over the past few weeks, you may have noticed something different. Actually, everything is different, because LinkedIn completely overhauled its desktop site.

After Microsoft acquired the job search and networking website in 2016, LinkedIn announced it would redesign its desktop website to more closely mirror its mobile apps.

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Marketing / April 5, 2017 Help! My Brand Went Viral: 12 Small Brands That Made It Big
Help! My Brand Went Viral: 12 Small Brands That Made It Big

By Meg Prater

When you think of viral marketing, your mind probably wanders to that Oreos "You can still dunk in the dark" tweet, which garnered an enviable 40,000 retweets and Facebook likes during 2013's Super Bowl power outage. Or perhaps you think of the Dove "Real Beauty Sketches," a video with more than 67 million views to date.

When these global brands go viral, it's not a huge surprise.

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Marketing / March 30, 2017 The Ultimate Cheat Sheet of Social Media Photo & Image Sizes [Infographic]
The Ultimate Cheat Sheet of Social Media Photo & Image Sizes [Infographic]

By Lindsay Kolowich

When you're selecting cover photos, shared images, and other social media assets, knowing the basic image dimensions might not cut it. What if you want to make sure a certain part of your cover photo isn't obstructed by your profile photo? And what's the difference between shared link thumbnails, or in-stream photos -- are the dimensions different for those?

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Marketing / March 27, 2017 How to Create a Twitter Moment: A Step-by-Step Guide
How to Create a Twitter Moment: A Step-by-Step Guide

By Sophia Bernazzani

Sometimes an event is so remarkably big that it completely takes over social media for a few hours, or even days. Think back to the last awards show, sporting event, or viral meme -- how many tweets about it popped onto your Twitter timeline?

When more than 9,000 tweets are published per second, it can be hard to find great content on the platform. So in 2015, Twitter rolled out Twitter Moments -- curated tweets revolving around a single topic or story, all in one place.

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Marketing / March 24, 2017 The Ultimate Social Media Holiday Calendar for 2017 [Resource]
The Ultimate Social Media Holiday Calendar for 2017 [Resource]

By Sophia Bernazzani

Whether it's International Cat Day, Pizza Day, or Talk Like a Pirate Day, it seems like almost every day, the internet is celebrating a holiday.

Whenever I log onto Twitter, I quickly scan what's trending on the left-hand side of the screen. Have you ever had this experience -- when you see an obscure holiday or observance day trending, and you think to yourself "Yup, I'm celebrating that"?

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Marketing / March 23, 2017 Will Snapchat Spectacles Be a Money-Maker? [Infographic]
Will Snapchat Spectacles Be a Money-Maker? [Infographic]

By Amanda Zantal-Wiener

At the dawn of Snapchat's IPO, the marketing and financial worlds alike are simply buzzing with speculation.

Will it sink or swim? Will it thrive, despite allegedly slowing user growth? And will its public-traded life get off on the right foot -- or will it stumble, in a fate similar to social network IPOs past? We know we've spent the past several months emphasizing the importance of Snapchat to marketers, and despite these questions, we stand by it. 

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Marketing / March 22, 2017 14 of the Best Snapchats to Follow for Inspiration
14 of the Best Snapchats to Follow for Inspiration

By Lindsay Kolowich

It used to be that Snapchat was seen as a platform geared mostly toward teens and pre-teens. But over the last several years, Snapchat has added features and made changes that have helped to move it into a much broader space.

No longer is it a niche photo-messaging service -- it's become an established media platform valued at over $19 billion and with over 161 million daily users.

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Marketing / March 21, 2017 How to Generate More Leads & Customers Using Social Media Videos [Free Ebook]
How to Generate More Leads & Customers Using Social Media Videos [Free Ebook]

By Kate Taylor Mighty

Video marketing is quickly crossing into buzzword territory. From blogs to online news to social media platforms, video is everywhere. The use of video content for B2B marketers jumped from 8% to 58% in 2014 alone, while the number of videos brands publish on Facebook has continually increased by 3.6x year over year.

But is all this video really helping marketers succeed?

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Marketing / March 20, 2017 The State of Social Media Demographics: 2017 Benchmarks [Infographic]
The State of Social Media Demographics: 2017 Benchmarks [Infographic]

By Amanda Zantal-Wiener

There's quite a bit of information out there to support the claims that people are moving farther away from broadcast television, and closer to the digital realm. And within that landscape, people are straying from their desktops and laptops, and opting to get online via mobile with more frequency.

At least, that's what the folks at Nielsen and Google have found in their research.

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Marketing / March 16, 2017 20 YouTube Tricks, Hacks & Features You'll Want to Know About
20 YouTube Tricks, Hacks & Features You'll Want to Know About

By Lindsay Kolowich

When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter.

But don't be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. It's also the second biggest search engine behind its parent company, Google.

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Marketing / February 28, 2017 February Social Media News: Weather on Facebook, SNL on Snapchat & More
February Social Media News: Weather on Facebook, SNL on Snapchat & More

By Sophia Bernazzani

We spend a lot of time on social media sites -- globally, it’s around two hours per day. But for all of that time spent social networking, we may not always know what’s going on behind the scenes with the sites themselves.

To help you save time while staying informed, we’re launching a monthly social media news roundup.

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Marketing / February 27, 2017 How LinkedIn Uses LinkedIn for Marketing [Infographic]
How LinkedIn Uses LinkedIn for Marketing [Infographic]

By Sophia Bernazzani

If you've applied for a job within the last several years, you've probably used LinkedIn somewhere along the way. Whether you're updating your resume, applying for a role, or communicating with a recruiter, LinkedIn has become a huge part of the modern job search.

And while LinkedIn might not be your first thought when it comes to content sharing, there are 467 million users on the network -- and that number grows every year.

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Marketing / February 23, 2017 The Stories Behind 5 Social Networks That Never Caught On
The Stories Behind 5 Social Networks That Never Caught On

By Sophia Bernazzani

What was the first social network you ever joined?

While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. You know, like Friendster, Open Diary, and Orkut? 

A lot these primitive social networks go forgotten, but that doesn't make their stories any less important.

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Marketing / February 21, 2017 14 of the Best Brands on Instagram Right Now
14 of the Best Brands on Instagram Right Now

By Lindsay Kolowich

For a while now, it's been clear that Instagram isn't just a social network for selfies and brunch pics. In fact, Instagram has a whopping 600 active monthly million users as of December 2016, the last 100 million of which joined in the prior six months.

In a world where visual content remains a crucial part of any business' marketing strategy, Instagram presents a unique opportunity to visually represent your brand, celebrate its personality, and keep it top-of-mind for all those users who scroll through their Instagram feeds every single day.

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Marketing / February 20, 2017 The Bird's Eye View of Video: New Stats From Twitter [Infographic]
The Bird's Eye View of Video: New Stats From Twitter [Infographic]

By Sophia Bernazzani

Video is crushing it on social media. Videos on Facebook are shared 7X more frequently than links, Snapchat users watch 10 billion videos each day, and video ads on Twitter are twice as memorable as other ads on the platform.

So, how can brands take advantage of high levels of video engagement on Twitter?

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Marketing / February 16, 2017 The State of Video Marketing 2017 [New Data]
The State of Video Marketing 2017 [New Data]

By Adam Hayes

It seems like every year is labeled 'the year of video' by one expert or another -- but 2017 could well have the best claim yet. Of course, it's no secret that video content has become staggeringly popular. And, as with most marketing trends, the more consumers have watched, the more marketers have spent.

Brand new research released by Wyzowl suggests that video is more effective, more widely used, and more popular among consumers than ever before.

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Marketing / February 14, 2017 Want More Success Using Instagram? Experts Share Their Best Tips for Businesses [Live Hangout]
Want More Success Using Instagram? Experts Share Their Best Tips for Businesses [Live Hangout]

By Kate Taylor Mighty

Instagram Panel.jpgFor many marketers, it’s no longer enough to have a strong Twitter or Facebook presence. We’ve got to go where our prospects and customers are -- and for many folks, that's Instagram.

Still working on getting started on Instagram? Got an account but struggling to get more followers and turn them into leads? Unsure how to post and schedule great visual content?

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Marketing / February 13, 2017 How to Use Hashtags on Twitter, Facebook & Instagram
How to Use Hashtags on Twitter, Facebook & Instagram

By Lindsay Kolowich

A lot of words have been added to the dictionary over the past few decades thanks to social media, but few have become so widely used and accepted as "hashtag."

For a long time, the hashtag symbol (#) was known simply as the "pound" symbol. Now, I could swear that the only time I hear it referred to as a pound symbol is when I enter my PIN number to pay my cell phone bill.

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Marketing / February 10, 2017 A Brief History of Snapchat
A Brief History of Snapchat

By Sophia Bernazzani

“Snapchat isn’t about capturing the traditional Kodak moment. It’s about communicating with the full range of human emotion -- not just what appears to be pretty or perfect.”

Snapchat CEO and co-founder Evan Spiegel wrote this in the first post on the Snap Inc. -- then Snapchat -- blog back in 2012, when users could only send photos, and only on iOS devices. Since Spiegel's blog post, Snapchat has already had a huge impact on social media and content marketing.

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Marketing / February 8, 2017 How to Keep Up With Social Media News & Trends
How to Keep Up With Social Media News & Trends

By Sophia Bernazzani

If you're a social media marketer, two things are almost certain: You spend a lot of time on your mobile phone, and you spend even more time teaching your friends and colleagues how to use the latest apps and features because you're at the forefront of it all.

Social media is constantly evolving. For example, Snapchat's parent company, Snap Inc., unveiled nine huge new features in 2016 alone.

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Marketing / February 6, 2017 34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More
34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More

By Ilya Pestov

Back in October, I wrote a piece on Medium that covered the numbers behind some of today's top social media networks. 

From usage numbers to engagement statistics, it was incredible to see just how impactful networks such as Facebook, Twitter, and Instagram have become. For example, not only is Facebook home to 1.23 billion daily active users on average, but those users come from all over the world -- with 85.2% residing outside of the U.S. and Canada.

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Marketing / February 2, 2017 How to Run LinkedIn Ad Campaigns: A Beginner's Guide
How to Run LinkedIn Ad Campaigns: A Beginner's Guide

By Amanda Sibley

LinkedIn is a highly valuable tool to network with like-minded professionals. But here's something we don't talk about as much as we should -- it's also a highly useful marketing platform.

It might seem a little bit intimidating. You have enough on your plate -- do you really need to be figuring out yet another way to create targeted content? Actually, yes. You have more power at your disposal with LinkedIn than you might realize.

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Marketing / January 31, 2017 Why 2017 Is the Year to Take Snapchat Seriously [Infographic]
Why 2017 Is the Year to Take Snapchat Seriously [Infographic]

By Amanda Zantal-Wiener

Here at HubSpot, we're not shy about our fondness of Snapchat. Heck, we even devoted an entire day to recruiting via Snapchat. But maybe not everyone is as crazy about the app as we are. Personal feelings aside, it's time to start taking it seriously.

If nothing else, there's something to be said for Snapchat's off-the-charts growth.

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Marketing / January 23, 2017 Why Facebook Ads Will Make You Successful in 2017 & Beyond
Why Facebook Ads Will Make You Successful in 2017 & Beyond

By Marcus Andrews

Facebook Ads are going to drive more leads for your business in 2017 than any other paid channel. You’ll need to have the right strategy and execute with agility and precision, but right now there is a massive Facebook opportunity for inbound marketers. An opportunity that if you take advantage of now, will pay off for years.

Technology changes fast but that doesn’t stop us from missing big shifts. This is because they never happen all at once, but every once in awhile you can catch a glimpse of change in motion.

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Marketing / January 18, 2017 How to Detox From Social Media Without Deleting Your Account
How to Detox From Social Media Without Deleting Your Account

By Sophia Bernazzani

If you’re a digital marketer, it’s hard to imagine a day spent without social media, even before you arrive at your desk for work.

Think about it. We wake up and immediately check our social media accounts before even getting out of bed, read headlines and trending topics during our commute, and tweet our latest blog posts by the time we arrive at the office.

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Marketing / January 16, 2017 Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed
Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed

By Sophia Bernazzani

In December 2016, Facebook co-founder and CEO Mark Zuckerberg stated that Facebook has evolved from a traditional social media network into a new type of media company -- one that offers a hybrid technology and news platform where content creators and readers publish, share, and talk about what's happening in the world.

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Marketing / January 13, 2017 7 Trends That Will Change Social Media in 2017
7 Trends That Will Change Social Media in 2017

By Sophia Bernazzani

It’s the start of another year, which means you’re probably back in the office after vacation, hard at work on your New Year’s resolution. And if you’re a marketer, you may also be fine-tuning your strategic plan for success in 2017.

We have a variety of resources for getting your marketing plan organized for the upcoming year -- between the 2017 marketing strategy kit, the social media content calendar, and the blog editorial calendar, we’ve got your content marketing strategy covered.

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Marketing / January 12, 2017 How Millennials and Baby Boomers Consume User-Generated Content [Infographic]
How Millennials and Baby Boomers Consume User-Generated Content [Infographic]

By Sophia Bernazzani

Between photos of beautiful dinners created with the help of meal delivery services to videos featuring the "unboxing" of a new mobile phone, people love to share their experiences with brands on social media.

This type of content is known as user-generated content (UGC), which is produced by actual product users through their own publishing and social media platforms.

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Marketing / January 11, 2017 How to Get More Followers on Instagram: A Guide to Earning Your First 1,000 Followers
How to Get More Followers on Instagram: A Guide to Earning Your First 1,000 Followers

By Lindsay Kolowich

You might already know that Instagram is a growing channel that lets individuals and businesses alike expand their brand. For businesses especially, it's a way to humanize your brand, recruit future employees, showcase your product and company culture, delight customers, and generate new business.

But here's the deal: Unless you're famous, it's really hard to amass a huge following on Instagram without some hard work.

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Marketing / January 6, 2017 The 13 Best Photo & Video Editing Apps for Mobile
The 13 Best Photo & Video Editing Apps for Mobile

By Amanda Zantal-Wiener

By now, it's clear that creating great visual content is critical for marketers -- and that's especially true on social media.

It was recently announced that Instagram has doubled its monthly active user base since 2014, which means a lot more people are viewing and sharing photos. Plus, visual content is 40X more likely to get shared on social media than other types. In other words, people like to be shown, not told -- and in turn, they share.

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Marketing / December 20, 2016 Twitter Unveils Live Video: Here's What You Need to Know
Twitter Unveils Live Video: Here's What You Need to Know

By Sophia Bernazzani

On December 14th, Twitter announced that users would be able to broadcast live video directly from Twitter on iOS and Android mobile devices. This move is the result of Twitter’s integration with Periscope, the live video streaming app it acquired back in March of 2015.

Earlier in 2016, Twitter began featuring live and replayed Periscope videos in Twitter timelines that users could watch and interact with -- even without a Periscope account.

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Marketing / December 19, 2016 Snapchat Spectacles: A Simple Guide for Marketers
Snapchat Spectacles: A Simple Guide for Marketers

By Sophia Bernazzani

A great storyteller once said, “brevity is the soul of wit.” And although William Shakespeare wasn’t alive for the invention of video, we think he would agree with our marketing spin: “Brevity is the soul of video content.”

Video content has exploded on social media: Videos are watched by 82% of Twitter users, and 100 million hours of video are watched on Facebook every day.

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Marketing / December 12, 2016 How to Market to Each Generation on Social Media [Infographic]
How to Market to Each Generation on Social Media [Infographic]

By Sophia Bernazzani

Whether you’re a Baby Boomer or a young member of Gen Z, there's a good chance you use some form of social media. In fact, there are over 2 billion social media users worldwide.

When it comes to marketing, segmenting social media content for your audience is key. And one way to target your social media marketing efforts is by age group.

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Marketing / December 7, 2016 15 Brilliant Examples of Holiday Marketing Campaigns
15 Brilliant Examples of Holiday Marketing Campaigns

By Lindsay Kolowich

Every year, as soon as Halloween is behind us, it seems like the floodgates open. Without warning, there are holiday marketing campaigns everywhere, with countless businesses rushing to cash in on a spending frenzy. There are holiday emails, social media posts, and TV ads -- oh, my.

It might seem like holiday marketing is out of control. But some brands do it very, very well.

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Marketing / November 30, 2016 11 Examples of Facebook Ads That Actually Work (And Why)
11 Examples of Facebook Ads That Actually Work (And Why)

By Sophia Bernazzani

One average, Facebook is home to 1.18 billion daily active users -- from CEOs, to students, to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn't always easy.

For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it.

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Marketing / November 30, 2016 11 Examples of Facebook Ads That Actually Work (And Why)
11 Examples of Facebook Ads That Actually Work (And Why)

By Sophia Bernazzani

One average, Facebook is home to 1.18 billion daily active users -- from CEOs, to students, to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn't always easy. 

For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it.

Read More

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