<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1657797781133784&amp;ev=PageView&amp;noscript=1">

Social Media Blog Posts

Learn how to market your business on Facebook, Twitter, LinkedIn, Pinterest, Snapchat, Periscope, and more.

Please select one of the blog options to subscribe.

Marketing / May 23, 2017 Clips 101: How to Use Apple’s New Camera App
Clips 101: How to Use Apple’s New Camera App

By Sophia Bernazzani

how-to-use-clips-google.png

Marketers and readers agree -- videos and social media make up the next great frontier of content marketing and distribution.

The harder question to answer: How do we quickly and easily make those shareable videos our audiences want to see on social media?

Check out our interactive guide to creating high-quality videos for social  media here.

There are a lot of ways to create video content directly within social media apps. Think: Facebook Live, Periscope, and Snapchat Stories. But these videos are live, spontaneous, and unpolished. They're authentic -- but sometimes, you might want to create something more technical and creative.

Here's ... Read More

Marketing / May 18, 2017 15 Hidden Instagram Hacks & Features Everyone Should Know About
15 Hidden Instagram Hacks & Features Everyone Should Know About

By Amanda Zantal-Wiener

Instagram has become the favorite social network of many -- and not just for teens or Millennials. In fact, according to the Pew Research Center, 32% of online adults use Instagram -- up 5% from the previous year. Compare that, for example, to 24% on Twitter.

Plus, folks don't just use Instagram casually -- 35% of them use it several times each day.

But for those who have never used the platform before, or those who just want to take their usage to the next level, Instagram has some lesser-known tricks and features.

Read More
Marketing / May 15, 2017 Social Media Copywriting: How to Compose Text for 5 Different Channels
Social Media Copywriting: How to Compose Text for 5 Different Channels

By Amanda Zantal-Wiener

Most of us know that social media is an essential part of a brand’s marketing strategy. After all, 92% of marketers say that social media is important to their business. And yet, managing it continues to be a source of frustration for many.

That’s understandable -- there are many moving parts to a successful social media strategy. There’s knowing the right frequency with which to post. There’s the measurement of any ROI on these efforts. And, there’s determining what the heck to post to each channel.

Read More
Marketing / May 12, 2017 9 Clever Ways to Get More Comments on Instagram
9 Clever Ways to Get More Comments on Instagram

By Sophia Bernazzani

If you're not a total Instagram addict like me, you might go a day or two without checking your app. And when you check your feed, you might notice that some posts from friends were shared mere minutes ago, while others might be a few days old.

So, what gives? Why isn't your Instagram feed chronological anymore?

Like many other social networks, Instagram's algorithm changed.

Read More
Marketing / May 9, 2017 How to Use Facebook Live: A Step-by-Step Guide
How to Use Facebook Live: A Step-by-Step Guide

By Sophia Bernazzani

In April 2016, Facebook launched Facebook Live, a live video streaming service that lets anyone broadcast from their mobile devices straight to their Facebook News Feed.

Since its launch, live streaming video has grown in popularity, with 16% of marketers broadcasting it in 2016. Facebook Live is particularly popular -- videos see 3X the engagement of traditional videos shared on the platforms, and millions of users live stream on Facebook around the world.

Read More
Marketing / May 8, 2017 How to Make Quotes for Instagram: 7 Apps to Try
How to Make Quotes for Instagram: 7 Apps to Try

By Sophia Bernazzani

When you come across a beautiful sight -- be it a beach, a mountain, or your pet's face -- sometimes, it inspires you to think bigger about what certain sights and experiences mean.

For those moments, you might consider posting a photo on Instagram with an equally inspiring quote as the caption. But you could take it even further -- and save characters -- by posting the photo with the quote.

Read More
Marketing / May 4, 2017 8 Snapchat Mistakes to Avoid (and How to Fix Them)
8 Snapchat Mistakes to Avoid (and How to Fix Them)

By Sophia Bernazzani

Do you ever find yourself mindlessly scrolling on your phone -- just tapping away at your various apps to see what’s going on?

It’s my go-to method for killing time when I’m commuting or waiting for my TV show to return from a commercial break. And I’ve found that when I’m bored, I’m more likely to breeze through the content I’m consuming without really looking at it. Do you know the feeling?

Read More
Marketing / May 2, 2017 Need to Convert Traffic Into More Leads? Experts Bust Common CRO Myths [Live Hangout]
Need to Convert Traffic Into More Leads? Experts Bust Common CRO Myths [Live Hangout]

By Kate Taylor Mighty

Many marketers have to find out the hard way that more website traffic doesn't always translate to more leads.

Unless your site is optimized to drive visitors to take action and engage, you can attract thousands of visitors and never see one of them convert into a lead. That's where conversion rate optimization comes in.

Read More
Marketing / April 28, 2017 April Social Media News: AR on Facebook, Ads on Snapchat & More
April Social Media News: AR on Facebook, Ads on Snapchat & More

By Sophia Bernazzani

April showers bring May flowers (depending on where you live). This April also brought an onslaught of augmented reality, or AR, from a few of your favorite social media apps.

Just like last month, Facebook and Instagram continued to compete with Snap Inc. in April, with all three apps launching new products and features to keep more users and marketers spending their time there.

Read More
Marketing / April 26, 2017 How to Repost on Instagram: 4 Easy Ways to Reshare Content
How to Repost on Instagram: 4 Easy Ways to Reshare Content

By Sophia Bernazzani

Where most social media feeds are almost distractingly busy -- full of photos, videos, and text updates from friends and brands you follow -- Instagram is different because you can only look at one post at a time.

And while this simple, clean interface makes to easy to focus on the beautiful photography and interesting videos on Instagram, it also leaves something to be desired: the ability to easily repost other users' content.

Read More
Marketing / April 25, 2017 The Character Count Guide for Blog Posts, Videos, Tweets & More
The Character Count Guide for Blog Posts, Videos, Tweets & More

By Lindsay Kolowich

When it comes to writing text for your blog and social media posts, many marketers wonder, "But what's the character limit?" It's never a simple question -- sometimes, it's answered by parameters established by certain channels. And on other occasions, it's more a question of what's ideal.

For example, you probably know the character limit for a tweet is 140, but did you know that the ideal length is actually less than that? (Hold tight -- we'll explain why.) 

Read More
Marketing / April 13, 2017 19 Statistics About Multicultural Millennials Marketers Should Know [Infographic]
19 Statistics About Multicultural Millennials Marketers Should Know [Infographic]

By Sophia Bernazzani

Millennials, or people between the ages of 18 and 34, make up the largest population group in the United States. There are more than 75 million millennials in total, and that number is projected to increased to more than 81 million by 2036. Additionally, this age group is the most active and engaged across social media platforms.

So it should come as no surprise that marketers are eager to learn more about how to capture millennials' attention, time, and spending dollars.

Read More
Marketing / April 12, 2017 The Decline of Organic Facebook Reach & How to Outsmart the Algorithm
The Decline of Organic Facebook Reach & How to Outsmart the Algorithm

By Sophia Bernazzani

If you've been managing a Facebook Page over the past few years, you've likely noticed a drop in how many of your fans have been viewing and interacting with your organic posts. This decline in organic Facebook reach came to a head in 2014, when marketers started picking up on (and complaining about) the situation in droves, prompting a response from Facebook's VP of Advertising Technology, Brian Boland.

Read More
Marketing / April 6, 2017 6 New LinkedIn Features You May Have Missed
6 New LinkedIn Features You May Have Missed

By Sophia Bernazzani

If you’ve logged into LinkedIn over the past few weeks, you may have noticed something different. Actually, everything is different, because LinkedIn completely overhauled its desktop site.

After Microsoft acquired the job search and networking website in 2016, LinkedIn announced it would redesign its desktop website to more closely mirror its mobile apps.

Read More
Marketing / April 5, 2017 Help! My Brand Went Viral: 12 Small Brands That Made It Big
Help! My Brand Went Viral: 12 Small Brands That Made It Big

By Meg Prater

When you think of viral marketing, your mind probably wanders to that Oreos "You can still dunk in the dark" tweet, which garnered an enviable 40,000 retweets and Facebook likes during 2013's Super Bowl power outage. Or perhaps you think of the Dove "Real Beauty Sketches," a video with more than 67 million views to date.

When these global brands go viral, it's not a huge surprise.

Read More
Marketing / March 30, 2017 The Ultimate Cheat Sheet of Social Media Photo & Image Sizes [Infographic]
The Ultimate Cheat Sheet of Social Media Photo & Image Sizes [Infographic]

By Lindsay Kolowich

When you're selecting cover photos, shared images, and other social media assets, knowing the basic image dimensions might not cut it. What if you want to make sure a certain part of your cover photo isn't obstructed by your profile photo? And what's the difference between shared link thumbnails, or in-stream photos -- are the dimensions different for those?

Read More
Marketing / March 27, 2017 How to Create a Twitter Moment: A Step-by-Step Guide
How to Create a Twitter Moment: A Step-by-Step Guide

By Sophia Bernazzani

Sometimes an event is so remarkably big that it completely takes over social media for a few hours, or even days. Think back to the last awards show, sporting event, or viral meme -- how many tweets about it popped onto your Twitter timeline?

When more than 9,000 tweets are published per second, it can be hard to find great content on the platform. So in 2015, Twitter rolled out Twitter Moments -- curated tweets revolving around a single topic or story, all in one place.

Read More
Marketing / March 24, 2017 The Ultimate Social Media Holiday Calendar for 2017 [Resource]
The Ultimate Social Media Holiday Calendar for 2017 [Resource]

By Sophia Bernazzani

Whether it's International Cat Day, Pizza Day, or Talk Like a Pirate Day, it seems like almost every day, the internet is celebrating a holiday.

Whenever I log onto Twitter, I quickly scan what's trending on the left-hand side of the screen. Have you ever had this experience -- when you see an obscure holiday or observance day trending, and you think to yourself "Yup, I'm celebrating that"?

Read More
Marketing / March 23, 2017 Will Snapchat Spectacles Be a Money-Maker? [Infographic]
Will Snapchat Spectacles Be a Money-Maker? [Infographic]

By Amanda Zantal-Wiener

At the dawn of Snapchat's IPO, the marketing and financial worlds alike are simply buzzing with speculation.

Will it sink or swim? Will it thrive, despite allegedly slowing user growth? And will its public-traded life get off on the right foot -- or will it stumble, in a fate similar to social network IPOs past? We know we've spent the past several months emphasizing the importance of Snapchat to marketers, and despite these questions, we stand by it. 

Read More
Marketing / March 22, 2017 14 of the Best Snapchats to Follow for Inspiration
14 of the Best Snapchats to Follow for Inspiration

By Lindsay Kolowich

It used to be that Snapchat was seen as a platform geared mostly toward teens and pre-teens. But over the last several years, Snapchat has added features and made changes that have helped to move it into a much broader space.

No longer is it a niche photo-messaging service -- it's become an established media platform valued at over $19 billion and with over 161 million daily users.

Read More
Marketing / March 21, 2017 How to Generate More Leads & Customers Using Social Media Videos [Free Ebook]
How to Generate More Leads & Customers Using Social Media Videos [Free Ebook]

By Kate Taylor Mighty

Video marketing is quickly crossing into buzzword territory. From blogs to online news to social media platforms, video is everywhere. The use of video content for B2B marketers jumped from 8% to 58% in 2014 alone, while the number of videos brands publish on Facebook has continually increased by 3.6x year over year.

But is all this video really helping marketers succeed?

Read More
Marketing / March 20, 2017 The State of Social Media Demographics: 2017 Benchmarks [Infographic]
The State of Social Media Demographics: 2017 Benchmarks [Infographic]

By Amanda Zantal-Wiener

There's quite a bit of information out there to support the claims that people are moving farther away from broadcast television, and closer to the digital realm. And within that landscape, people are straying from their desktops and laptops, and opting to get online via mobile with more frequency.

At least, that's what the folks at Nielsen and Google have found in their research.

Read More
Marketing / March 16, 2017 20 YouTube Tricks, Hacks & Features You'll Want to Know About
20 YouTube Tricks, Hacks & Features You'll Want to Know About

By Lindsay Kolowich

When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter.

But don't be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. It's also the second biggest search engine behind its parent company, Google.

Read More
Marketing / February 28, 2017 February Social Media News: Weather on Facebook, SNL on Snapchat & More
February Social Media News: Weather on Facebook, SNL on Snapchat & More

By Sophia Bernazzani

We spend a lot of time on social media sites -- globally, it’s around two hours per day. But for all of that time spent social networking, we may not always know what’s going on behind the scenes with the sites themselves.

To help you save time while staying informed, we’re launching a monthly social media news roundup.

Read More
Marketing / February 27, 2017 How LinkedIn Uses LinkedIn for Marketing [Infographic]
How LinkedIn Uses LinkedIn for Marketing [Infographic]

By Sophia Bernazzani

If you've applied for a job within the last several years, you've probably used LinkedIn somewhere along the way. Whether you're updating your resume, applying for a role, or communicating with a recruiter, LinkedIn has become a huge part of the modern job search.

And while LinkedIn might not be your first thought when it comes to content sharing, there are 467 million users on the network -- and that number grows every year.

Read More
Marketing / February 23, 2017 The Stories Behind 5 Social Networks That Never Caught On
The Stories Behind 5 Social Networks That Never Caught On

By Sophia Bernazzani

What was the first social network you ever joined?

While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. You know, like Friendster, Open Diary, and Orkut? 

A lot these primitive social networks go forgotten, but that doesn't make their stories any less important.

Read More
Marketing / February 21, 2017 14 of the Best Brands on Instagram Right Now
14 of the Best Brands on Instagram Right Now

By Lindsay Kolowich

For a while now, it's been clear that Instagram isn't just a social network for selfies and brunch pics. In fact, Instagram has a whopping 600 active monthly million users as of December 2016, the last 100 million of which joined in the prior six months.

In a world where visual content remains a crucial part of any business' marketing strategy, Instagram marketing presents a unique opportunity to visually represent your brand, celebrate its personality, and keep it top-of-mind for all those users who scroll through their Instagram feeds every single day.

Read More
Marketing / February 20, 2017 The Bird's Eye View of Video: New Stats From Twitter [Infographic]
The Bird's Eye View of Video: New Stats From Twitter [Infographic]

By Sophia Bernazzani

Video is crushing it on social media. Videos on Facebook are shared 7X more frequently than links, Snapchat users watch 10 billion videos each day, and video ads on Twitter are twice as memorable as other ads on the platform.

So, how can brands take advantage of high levels of video engagement on Twitter?

Read More
Marketing / February 16, 2017 The State of Video Marketing 2017 [New Data]
The State of Video Marketing 2017 [New Data]

By Adam Hayes

It seems like every year is labeled 'the year of video' by one expert or another -- but 2017 could well have the best claim yet. Of course, it's no secret that video content has become staggeringly popular. And, as with most marketing trends, the more consumers have watched, the more marketers have spent.

Brand new research released by Wyzowl suggests that video is more effective, more widely used, and more popular among consumers than ever before.

Read More
Marketing / February 14, 2017 Want More Success Using Instagram? Experts Share Their Best Tips for Businesses [Live Hangout]
Want More Success Using Instagram? Experts Share Their Best Tips for Businesses [Live Hangout]

By Kate Taylor Mighty

Instagram Panel.jpgFor many marketers, it’s no longer enough to have a strong Twitter or Facebook presence. We’ve got to go where our prospects and customers are -- and for many folks, that's Instagram.

Still working on getting started on Instagram? Got an account but struggling to get more followers and turn them into leads? Unsure how to post and schedule great visual content?

Read More
Marketing / February 13, 2017 How to Use Hashtags on Twitter, Facebook & Instagram
How to Use Hashtags on Twitter, Facebook & Instagram

By Lindsay Kolowich

A lot of words have been added to the dictionary over the past few decades thanks to social media, but few have become so widely used and accepted as "hashtag."

For a long time, the hashtag symbol (#) was known simply as the "pound" symbol. Now, I could swear that the only time I hear it referred to as a pound symbol is when I enter my PIN number to pay my cell phone bill.

Read More
Marketing / February 10, 2017 A Brief History of Snapchat
A Brief History of Snapchat

By Sophia Bernazzani

“Snapchat isn’t about capturing the traditional Kodak moment. It’s about communicating with the full range of human emotion -- not just what appears to be pretty or perfect.”

Snapchat CEO and co-founder Evan Spiegel wrote this in the first post on the Snap Inc. -- then Snapchat -- blog back in 2012, when users could only send photos, and only on iOS devices. Since Spiegel's blog post, Snapchat has already had a huge impact on social media and content marketing.

Read More
Marketing / February 8, 2017 How to Keep Up With Social Media News & Trends
How to Keep Up With Social Media News & Trends

By Sophia Bernazzani

If you're a social media marketer, two things are almost certain: You spend a lot of time on your mobile phone, and you spend even more time teaching your friends and colleagues how to use the latest apps and features because you're at the forefront of it all.

Social media is constantly evolving. For example, Snapchat's parent company, Snap Inc., unveiled nine huge new features in 2016 alone.

Read More
Marketing / February 6, 2017 34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More
34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More

By Ilya Pestov

Back in October, I wrote a piece on Medium that covered the numbers behind some of today's top social media networks. 

From usage numbers to engagement statistics, it was incredible to see just how impactful networks such as Facebook, Twitter, and Instagram have become. For example, not only is Facebook home to 1.23 billion daily active users on average, but those users come from all over the world -- with 85.2% residing outside of the U.S. and Canada.

Read More
Marketing / February 2, 2017 How to Run LinkedIn Ad Campaigns: A Beginner's Guide
How to Run LinkedIn Ad Campaigns: A Beginner's Guide

By Amanda Sibley

LinkedIn is a highly valuable tool to network with like-minded professionals. But here's something we don't talk about as much as we should -- it's also a highly useful marketing platform.

It might seem a little bit intimidating. You have enough on your plate -- do you really need to be figuring out yet another way to create targeted content? Actually, yes. You have more power at your disposal with LinkedIn than you might realize.

Read More
Marketing / January 31, 2017 Why 2017 Is the Year to Take Snapchat Seriously [Infographic]
Why 2017 Is the Year to Take Snapchat Seriously [Infographic]

By Amanda Zantal-Wiener

Here at HubSpot, we're not shy about our fondness of Snapchat. Heck, we even devoted an entire day to recruiting via Snapchat. But maybe not everyone is as crazy about the app as we are. Personal feelings aside, it's time to start taking it seriously.

If nothing else, there's something to be said for Snapchat's off-the-charts growth.

Read More
Marketing / January 23, 2017 Why Facebook Ads Will Make You Successful in 2017 & Beyond
Why Facebook Ads Will Make You Successful in 2017 & Beyond

By Marcus Andrews

Facebook Ads are going to drive more leads for your business in 2017 than any other paid channel. You’ll need to have the right strategy and execute with agility and precision, but right now there is a massive Facebook opportunity for inbound marketers. An opportunity that if you take advantage of now, will pay off for years.

Technology changes fast but that doesn’t stop us from missing big shifts. This is because they never happen all at once, but every once in awhile you can catch a glimpse of change in motion.

Read More
Marketing / January 18, 2017 How to Detox From Social Media Without Deleting Your Account
How to Detox From Social Media Without Deleting Your Account

By Sophia Bernazzani

If you’re a digital marketer, it’s hard to imagine a day spent without social media, even before you arrive at your desk for work.

Think about it. We wake up and immediately check our social media accounts before even getting out of bed, read headlines and trending topics during our commute, and tweet our latest blog posts by the time we arrive at the office.

Read More

Subscribe to HubSpot's Marketing Blog

Join 300,000+ fellow marketers! Get HubSpot's latest marketing articles straight to your inbox. Enter your email address below:

Comments

Sorry we missed you! We close comments for older posts, but we still want to hear from you. Tweet us @HubSpot to continue the discussion.

Comments