So, how can brands take advantage of high levels of video engagement on Twitter?
Adweek analyzed Twitter's Online Video Playbook and distilled meaningful statistics and suggestions for brand and content marketers to leverage the power of video ads. One statistics stands out: 82% of Twitter users interact with brands on the platform. That's a huge segment of Twitter's 800 million monthly visitors with which brands can share unique and engaging video content.
Check out the infographic below for more statistics, trends, and suggestions for how to drive engagement with your next video ad on Twitter.
Originally published Feb 20, 2017 6:00:00 AM, updated August 26 2017