Want more views, clickthroughs, shares, and overall engagement on your social media posts? You're not alone. According to the 2014 State of Inbound Marketing, 84% of marketers cited organic, top-of-the-funnel sources like social media, blogs, and search engines as rising in importance in 2014.
Posting visual content is one of the most important things you can do to improve your social media strategy. A successful social strategy will often include photos, videos, and screenshots of infographics or other graphs.
But posting visual content for the sake of posting visual content isn't the best way to optimize your presence on social media. It's important that your visual content be compelling, relevant, and correctly formatted.
To help you create visual content your followers will love, QuickSprout created the infographic below. It'll teach you the major types of visual content, the best tools you can use to create original visuals, and tips on creating the most compelling, aesthetically pleasing designs.
Originally published Mar 30, 2015 12:00:00 PM, updated April 15 2021