Back in 2007, we launched a tool called Website Grader. Since then, it's evaluated 4 million websites, helping many businesses identify website optimization opportunities.
But a lot has changed since 2007. Websites have changed significantly in terms of design, functionality, and purpose. So, to continue to be helpful, Website Grader needed to change, too.
Well, today, we're excited to unveil a redesigned Website Grader capable of assessing websites using modern ranking criteria. Read on to learn what the new tool does and how you can get a personalized assessment of your own.
What is Website Grader?
Website Grader is a free online tool that allows anyone to receive a free, personalized report that grades their site against key metrics, including performance, mobile readiness, SEO and security.
How does Website Grader differ from Marketing Grader?
Website Grader isn't the same as Marketing Grader. While Marketing Grader focuses on assessing a website in terms of marketing activities such as blogs, landing pages, and social media, Website Grader is built to specifically focus on the core areas that impact a site's ability to rise to the top of search rankings.
How does Website Grader work?
Simply enter your website URL and email address and, within a few seconds, Website Grader will generate a personalized score between 1-100. You'll also receive a report that details your website's performance against each of the key criteria.
The criteria are as follows:
Performance: Optimizing your website's performance is crucial to increasing traffic, improving conversion rates, and generating more leads and revenue. We’ll assess your site's page size, page requests, page speed, and more.
Mobile Readiness: Traffic from mobile devices is more important than ever before. It’s important to optimize your website for mobile to ensure you aren't missing out on valuable traffic, leads, and revenue. We’ll check how mobile-friendly your site is against criteria such as responsiveness and viewport settings.
SEO: Your site has to be easy to discover. We’ll assess whether your website is easy for users to find and easy for search bots to understand by grading page titles, meta descriptions, and more.
Security: Using an SSL certificate protects your website from attacks and provides your visitors with the confidence that your site is authentic, which means they might feel safer when entering their contact details. If you have it, your site will receive a higher grading.
At the bottom of the report, you’ll also find some recommendations on the issues you should tackle to improve your site's performance and, of course, your Website Grader score.
I've graded my website, what's next?
Got a score below 90? That’s okay, there’s always room for improvement. Why not share your results with colleagues and work together to implement any necessary improvements? With Website Grader, you can quickly email your personalized report to others. Just click on the share icon on the top-right navigation and enter the email address of your intended recipient.
Scoring higher than 90? Wow, your site is pretty amazing so why not let the world know?! You can quickly and easily share your report far and wide to colleagues and friends! Just click on the relevant icon to share it via your Twitter, Facebook and LinkedIn accounts.
Have you used Website Grader to assess your website already? How'd you do?
Originally published Jul 23, 2015 9:30:00 AM, updated June 02 2020