Éadaoin Murphy

Éadaoin Murphy is a seasoned B2B marketing leader with over 15 years of experience building and scaling high-performing teams and strategies across SaaS, tech, and telecom industries. As Senior Director of Marketing at Pleo, she leads demand generation, field, and partner marketing programs that fuel pipeline and growth across Europe. Her work is rooted in customer advocacy, full-funnel demand, and GTM execution across international markets. Prior to Pleo, she led global and regional marketing teams at Slack and HubSpot, and spent nearly a decade driving commercial strategy at Vodafone. Éadaoin holds an Executive MBA from UCD Smurfit Graduate Business School and has studied at UBC Sauder School of Business.