Video content is no longer an option: It's a necessary component of any successful marketing strategy.
The good news? Your audience wants to see more videos from you, and they engage with them at higher rates than other types of content. Email open and clickthrough rates improve when the word "video" is used in subject lines, and 4X as many people would prefer to watch a video about a product than read about it.
Even though you know your audience wants more video content, you might not know exactly what they want. Accenture Interactive surveyed more than 1,000 consumers to learn more about how they interact with video content and how marketers can create videos that will get clicked, watched, and shared. Read about their insights in Adweek's infographic below.