Marketing guru Guy Kawasaki is going APE -- as in APE: Author, Publisher, Entrepreneur -- How to Publish a Book, the most recent book in the ever-expanding list of Kawasaki book titles. APE has been out for a year now, and to celebrate its anniversary, Kawasaki is giving it away free. Such a deal!
All you have to do is go to this page and follow the instructions.
Why is he giving it away at no cost? Because he's crazy -- about marketing! And he wants to help you succeed.
In an email to me, Guy explains the people who might benefit from his book:
"Basically, anyone who might have an interest in self-publishing could use the book. Even those not interested in self publishing can use the social-media marketing part of the book (as our webinars have shown) to great effect."
The free offer is valid in the U.S. only, but Guy says that if you're outside the U.S. he'll find a way to make it happen for you too. Just write to ape.the.book@gmail.com and he'll hook you up.
I read Author, Publisher, Entrepreneur -- How to Publish a Book, when it first came out, and I think it's terrific. Kawasaki says he came up with the idea after self-publishing his previous book and seeing how difficult self-publishing can be.
Where most people saw a headache, he saw an opportunity. If self-publishing was hard even for a tech-savvy guy like Kawasaki, imagine how tough it must be for everyone else!
So he sat down and explained everything he'd learned during the process of self-publishing. What software to use, which formats are best, how to promote the book and get attention. Everything.
As it happens I've published a few books in the past, but always through traditional publishers. In the past few years I've thought about self-publishing. But when I looked into it the whole thing seemed way too confusing and way too much of a pain in the neck.
Kawasaki's book cuts through all the confusion and gives you a step-by-step guide for how to do this. Like all of Kawaski's books -- Enchantment, The Art of the Start, Reality Check, and so many more, APE is written in a breezy, friendly, accessible style, and manages to be both informative and entertaining at the same time.
Highly recommended. Especially at the current price. What have you got to lose? Go download it now.
Originally published Dec 19, 2013 2:11:26 PM, updated January 18 2023