Sloane Davidson is a social entrepreneur, philanthropist, speaker and writer who focuses on the intersection of technology and social good. She is the Founder of Farsight Media, a strategic communications and marketing consultancy. She also founded The Causemopolitan, a blog that encourages giving back, and she wrote and published The Giving Manifesto. Her professional expertise includes 12+ year in marketing, business development and fundraising, and when you're not watching her speak at INBOUND (Bold Talks stage, 1:45 Tuesday 9/16), you can find her on ... Read More
It's easy to see why SalesPredict CTO and Co-founder Dr. Kira Radinsky was named to MIT Technology Review's prestigious “35 Young Innovators Under 35” in 2013. Her work pioneering artificial intelligence-based, predictive business analytics solutions and helping establish the field of Web Dynamics and Temporal Information Retrieval, and her research at Microsoft and her alma mater has gained her international recognition.
Kira's work combines predictive data mining, algorithms that leverage information found on the web, and external dynamics to predict future events including political riots and disease epidemics. Get yourself to the INBOUND Bold Talks room Tuesday morning 9/16 at 11:45 to see it for yourself.
We asked Kira how she juggles it all and where she turns to enrich her world online.Read More
Longtime HubSpot audiences need no introduction to @TheSalesLion Marcus Sheridan (lovingly known as "The Pool Guy.") With the help of incredible innovations through inbound marketing, Sheridan’s company overcame the collapse of the housing market and became one of the largest pool installers in the country. Marcus, who has a conference room named after him at our Cambridge, MA HQ, is easily HubSpot's most famous early customer and one of the very first who so GOT the value of inbound marketing, he launched his own company to help others.
There are actually THREE ways to see Marcus at INBOUND this year. Tuesday 9/16, catch his "Ask Me Anything at 11:45 am, followed by a Partner Track seminar on workshops at 1:45 pm. His biggest talk will be Thursday 9/18 at 11:45 am on the Inbound Experts stage, where he will present Inbound Marketing Success Today, Tomorrow and 10 Years from Now. We caught up with Marcus to see how he keeps his edge.Read More
Serial entrepreneur, online marketer and best selling author (AdSense Code, Twitter Power, KaChing) Joel Comm draws from a deep cache of great stories to tell, some of which you'll hear in his INBOUND Bold Talk "See You at the Bottom." Joel has abundant business savvy and a knack for grabbing headlines, but he also has an extraordinarily wise perspective on life and a great big heart to match.
When we caught up for this interview, he was taking one of his daily walks. Since 2010, he's walked at least an hour (sometimes four!) each day. He credits these walks with weight loss, improved outlook, and, because he can "meet" with folks by telephone, serious productivity.Read More
Marshall Kirkpatrick rose to prominence in the tech industry as lead writer and VP of Content Development at ReadWrite, and before that, as the first writer TechCrunch ever hired. After years covering the tech world's hottest startups, he left in 2012 to launch his own, Little Bird, where he is CEO. Marshall is an expert who will speak at INBOUND on influencer marketing and measuring topical influence via social media sharing and engagement patterns. Here, learn how he manages to stay on top of masses of critical information while running a startup.
Search Engine Land Founding Editor Danny Sullivan is a widely cited authority on search enginee optimization and search marketing. He's spent nearly two decades studying how search engines work and keeping marketers, webmasters, and everyday users informed, savvy, effective, and ethical.
Danny has been quoted in dozens of media outlets including The New York Times, USA Today, Forbes, and The New Yorker. We know you'll learn a lot by following Danny's work, checking out how he discovers and consumes content online, and better yet, by attending his presentation at INBOUND 2014.Read More
To call Jonathan Fields an award-winning author (Career Renegade, Uncertainty), serial entrepreneur (Sedona Wellness Center, Sonic Yoga, Good Life Project) and lifestyle innovator gives you a taste of his magic but fails to quite capture all of it. He's an extraordinary human whose life work combines passion, humor, and generosity in order to ignite the work and personal lives of those around him. From his Good Life Project TV heavy hitters interviews series to the GLP Creed, everything Jonathan touches is BOLD. Don't miss him at INBOUND Thursday September 18th on the Bold Talks stage with "Turning Your Tormentor into Your Teacher."
Author, blogger, long time podcaster, and marketing consultant C.C. Chapman takes the stage at INBOUND 2014 as a new face on the Bold Talks roster, but he's no stranger to anyone in the marketing world. His passion for content and marketing have culiminated in his 2010 best selling book, Content Rules, and his latest book, Amazing Things Will Happen.
We recently CC our batch of questions about what and how he reads online towards excelling at the many amazing things he does.Read More
No stranger to HubSpot, sales strategist Jill Konrath is a longtime friend of the company who has appeared on our blogs, as a guest on Marketing Update, and at past INBOUND events. She is also one of the funniest, most irreverent, and most trusted advisors on all things sales and social selling. With a storied sales career starting at Xerox, today Jill is also the author Selling to Big Companies and SNAP Selling. We are excited to have Jill speaking at INBOUND 2014, and grateful she took the time to share her online reading favorites and tips.
CMO of creative and technology agency MRY, David Berkowitz has been blogging since 2004 and has spoken at more than 200 events around the world. He blogs at MarketersStudio.com and his byline has appeared on AdAge, Mediapost, Mashable, the Economist and Digiday.
David will make his INBOUND debut on the Bold Talks stage this year. We caught up with him to chat about inbound marketing, and also asked him to share his secrets to consuming and managing information online.Read More
Consistently among INBOUND's top rated speakers, Rand Fishkin is that rare combination of super intelligent, talented, and kind. We're delighted to announce that he's returning to the INBOUND stage this September in Boston. I asked Rand to answer our "What I Read..." series questions, and his response is my favorite so far. Come along with me now and let's peek over Rand's shoulder to see his online reading habits and tips. I defy every one of you not to find at least one new awesome read...Read More
Don’t take this the wrong way. We can still be friends and all, but if you think you are doing content marketing, you may need to think again.
After an 18-month hiatus from marketing events, I recently rejoined the circuit, when an observation startled me like a locker roomRead More
HubSpot's audience may remember David Meerman Scott's work on our own 2012 keynote stage, as well as his numerous best-selling books, media interviews and worldwide speaking engagements. Most recently, David published Marketing the Moon, a sumptuously illustrated telling of the role marketing played in getting us to the moon. One of HubSpot's Marketing Fellows, David returns this year to share his New Rules of Sales and Service with INBOUND 2014 attendees.
Content is the new spam, irreverence may be good for you, and sales experts rate social media apps really differently than marketing experts do. Read on to check out what else we learned talking to INBOUND 2014 speaker Trish Bertuzzi.
Trish Bertuzzi's research and ideas have been featured on Inc.com and dozens of top sales and marketing websites, earning her numerous top 25 "most influential" designations in sales and social selling.Read More
Music journalist turned digital marketing personality and practitioner, Mitch Joel is president of Twist Image and a popular blogger and podcaster vis Six Pixels of Separation, and most recently, author of Ctrl + Alt + Del. We're very excited for Mitch to return for INBOUND in 2014. Below, glean insights into what he's doing online to succeed offline.Read More
As my pal Sam Biddle at Valleywag reported last night, I’m taking a break from HubSpot to go do something (else) that I've always wanted to do -- I’m joining the writing staff on a TV show. Better yet, it’s not just any TV show, but a really hilarious and hip comedy on HBO, a show that everyone in my world has been raving about: “Silicon Valley.” That show is a sharp satire about tech startup life, and has been enjoying a roaring first season. I’ll be helping write episodes for season two.
A few years ago I developed a comedy set in the world of high tech for a different cable network. That show, which was based on the “Fake Steve Jobs” blog that I’d created, never made it into production, but it led, indirectly, to this opportunity for me to get involved with “Silicon Valley" and to write about the crazy world of tech startups.Read More
Growth Hacking. If you've heard this term, you likely have Hiten Shah to thank for it. He co-founded both KISSmetrics and Crazy Egg, helped coin the term growth hacking, and is the man to meet in Silicon Valley when your startup is ready to get serious about growth metrics. (Trust me on this, I speak from personal experience with oneforty!)Read More
If you were put in charge of The New York Times, right this minute, what would you do? What could anyone do to save this legendary institution and move it into the digital age? That’s what I keep asking myself after reading about the alarming Innovation Report that got leaked this week. The Times commissioned the report, and put a team, led by A.G. Sulzberger, son of Times chairman and publisher Arthur Sulzberger Jr., on the job. The team spent six months to come up with recommendations for how the Times should adapt to the digital age.
The report runs for 91 pages and is scathing. Joshua Benton, the director of the Harvard-based Nieman Journalism Lab, calls it “one of the most remarkable documents I’ve seen in my years running the Lab.” The report portrays the Times as an institution that has fallen behind traditional rivals like the Washington Post as well as upstarts like the Huffington Post. The report was supposed to be just for Times insiders, but got leaked to Buzzfeed.Read More
Simon Sinek has one great claim to fame, and it’s a big one. In 2010 he gave a TED talk based on his book, Start with Why, and his talk became the second most viewed video of all time on TED.com. That talk, and the book, launched Sinek into the stratosphere of author-slash-inspirational-speakers, that rarified world inhabited by deep thinkers like Malcolm Gladwell who use a mix of science and anecdotal evidence to reveal the secrets of great leadership.
Pretty cool, right? Better yet, Sinek has gone on to even greater things, and now has a new book out, Leaders Eat Last, which argues that “great leaders sacrifice their own comfort – even their own survival – for the good of those in their care.” And he'll be one of the featured speakers at this year's INBOUND conference, Sept. 15-18 in Boston.Read More
Katie Cotton announced yesterday that she’s leaving Apple. This is a big deal. Cotton was VP of worldwide corporate communications at Apple, and while PR people aren’t always seen as super important, Katie Cotton was. She controlled how Apple dealt with the outside world, and she shaped how the company was viewed by the media and the general public. All those people standing in lines outside Apple stores? All those glowing reviews for Apple products? A lot of that is Cotton’s work, and that will be her legacy.
Cotton joined Apple in its darkest days, in the 1990s, when the company was close to going out of business. She worked alongside Steve Jobs and served as his handler as he led Apple through the most amazing comeback in business history. During Cotton’s tenure, Apple went from being a downright loser to a plucky underdog to the most powerful and influential company in tech, with the biggest market valuation of any company in the world.Read More
Samsung has made a huge advertising push around mobile phones in the past couple of years, which has paid off in ever-increasing market share. It's not just that Samsung spends a lot of money plastering its ads all over the place -- but also, the ads are really good. In fact, the new commercial for the Samsung S5 smartphone is the best mobile phone ad ever made, says research firm Ace Metrix, in Mountain View, Calif.Read More
Our newest INBOUND 2014 speaker, Chris Brogan, took some time out of his busy launch week for his new book, The Freaks Shall Inherit the Earth, to share inside info on how he stays on top of information important to his world. As a bonus, he shares four great folks you should be reading too.
It’s been a bumpy few weeks at Google. First the search giant missed on earnings and the stock took a hit. Then Business Insider said Google is weak in search and weak in mobile. Then the guy who runs marketing for Google Glass found himself fending off a blast of bad publicity from people like Robert Scoble (once a huge evangelist for Glass) who say Google has done a lousy job of launching the product. Then Shishir Mehrotra, the number 2 guy at YouTube, quit or was pushed out in a shakeup under a new boss. And today comes the biggest and most worrisome news, that the exec who runs Google+, a much beloved seven-year veteran of the company, Vic Gundotra, is leaving.
What else could go wrong? Will one of Google’s self-driving cars going to fly off a cliff on the Pacific Coast Highway? Will Andy Rubin’s robots go on a rampage and start wrecking the espresso machines in Google’s fancy kitchens?Read More
Michael Freeman wasn’t psyched about having to migrate from one marketing automation system to another. But it had to be done. Last year Freeman’s employer, a telecom company called ShoreTel, moved from Eloqua to HubSpot, and it fell to Freeman, the head of demand generation at ShoreTel, to oversee the project.
Freeman says he wouldn’t want to go through it again – “I’ve been here for two years, and this was the first time I was ever unhappy,” he says. "Since finishing the migration I'm much, much happier, and if I can help someone else who is in that situation, then I’m happy to help.”Read More
Nobody dislikes being left behind more than marketers. When one company breaks new ground, everyone rushes to follow. Oreo’s "Dunk in the Dark” tweet during the 2013 Super Bowl blackout spawned copycat attempts from Domino’s, Victoria’s Secret, DiGiorno Pizza, Nintendo, Nestle Butterfinger and Tide the next year. Arby’s real-timed the Grammy’s, Lean Cuisine “Vined” its way through the Oscars, and Virgin rode the hers-and-hers coattails of marriage equality across Twitter.Read More
Marketing legend Guy Kawasaki has a new gig – as “chief evangelist” for Canva, a cool startup based in Sydney, Australia. Canva makes a web-based tool that lets mere mortals make professional-looking designs using a simple drag-and-drop interface.
“At the highest level, the appeal is that the company is democratizing something – in this case design,” Kawasaki says. “I’m into democratization. Apple democratized computers. Google democratized information. Self-publishing democratized writing. Design is one of last big, undemocratized sectors.”Read More
For the past two days, 22-year-old Mary McCoy has been mercilessly mocked and ridiculed by what feels like the entire internet — and she says she’s loving it.
McCoy is the accidental “star” of a video called "Let's Get Social" that went massively viral this week, not because it's good but because it is so cringe-indiucingly awful. The five-minute video, shot at a social media conference a few weeks ago, shows McCoy singing off-key and also features an awkward and unforgettable rap performance by a nerdy middle-aged white man wearing sunglasses and trying to be hip. But guess what? McCoy says now she's getting offers to sing at other conferences.Read More
Ray Wert has an awesome job. He runs a digital agency called Tiny Toy Car, and to hear him tell it, he basically gets paid to kidnap people and play evil pranks on them. Wert’s latest video, which I’ve embedded below, was sponsored by Pepsi Max. In the video, Wert does something terrible to auto journalist Travis Okulski, who writes for Jalopnik and happens to be one of Wert's friends. I warn you: this pure evil. It may, in fact, be the meanest prank advertisement ever created.Read More
Engagement. We all talk about it. But does anyone even know what it means? Apparently not, according to Esteban Koslky, a consultant and customer strategist who last year surveyed 45 CMOs and got just about that many definitions for what engagement means.
“The only thing they agreed on was that it had to do with customers,” says Kolsky, who runs a consultancy called ThinkJar. “The rest was all up in the air, and different definitions applied throughout.”Read More
Apple’s senior vice president of marketing, Phil Schiller, has twice been ranked the most influential marketer in the world. But when it comes to social media, Schiller seems to be a bit of a Luddite. Or maybe he’s a genius whose instincts are so good that he doesn't need some piece of software to tell him what to do? After looking at some email Schiller traded over whether to use social media monitoring tools, it's difficult to say. I’ll let you be the judge.Read More
The Verge is one of the biggest and most influential technology news sites in the world, with 8.6 million monthly unique visitors and a staff of top-notch tech reporters. These are some internet-savvy editors and writers who probably know as much if not more about how to build an audience online than anyone in the business.
Yet the editors at The Verge have a policy that seems a little bit odd and anachronistic: They don’t let writers see how much traffic their stories generate. Ever.Read More
I’m new to marketing, and still learning a lot. One thing I’ve learned just this week is that if I’d spent my whole career in this field, I’d be terrified right now. Because I don't think there's any job in the world that is changing so much, so radically, in such short time. And the truth, which nobody dares to say, is that a huge number of people who work in marketing are totally screwed.
I’m attending Adobe’s annual Summit conference for digital marketers. Here’s what they’re saying: Marketing is quickly becoming a field that is all about technology, and data, and science. If you want to stay in this field, you need to completely "reinvent" yourself.Read More
In the old days marketing was one thing, technology was another. Today that’s changed. Marketing is now so driven by software and analytics that “the distinction between what is marketing and what is technology is blurring,” Adobe CEO Shantanu Narayen says.
Narayen was addressing Adobe’s annual Summit conference for digital marketers. This year’s show has drawn 5,500 people, and the big theme is that marketing is being reinvented as a data-driven and tech-driven field.Read More
So you've been through a few job interviews and now you're down to brass tacks -- you're negotiating the offer. This can be complex, tricky business, and costly, too, if you don't do it well. But complexity also creates opportunities, at least for people who have done some homework. Deepak Malhotra is a professor at Harvard Business School who teaches negotiation skills. He's put together a pretty thorough list of 15 rules to follow when you're negotiating a job offer, which I highly recommend.Read More
Editor's note: March is Women's History Month, and to celebrate we have asked HubSpotters to write brief tributes to women they admire. We will publish these articles all month here on the HubSpot Opinion blog as part of a series called "Women in Business." Here, my colleague Rachel Sebell pays tribute to Jennifer Dulski, the President and COO of Change.org. -- Dan Lyons.Read More
Pete Caputa was running a small software company, and like a lot of entrepreneurs, he was struggling. Caputa didn’t have a lot of experience in sales. In the previous year, he had generated only $30,000. So Caputa did something athletes do when they’re in a slump. He hired a coach -- a "sales coach," who could teach him how to sell. The coach charged a lot of money for a struggling startup: $1,000 a month for 12 months. But the investment paid off. Within six months, Caputa booked $100,000 in sales.
Caputa later joined HubSpot, where he’s now a VP of sales and a passionate believer in the value of sales coaching. “I believe that all salespeople should hire an external sales coach,” he says. “A strong external sales coach will help you close deals in the short term, gain skills for the long term and overcome weaknesses that might be holding you back from being a rock star. They’ll give you guidance as well as tough love.”Read More
Editor's note: March is Women's History Month, and to celebrate we have asked HubSpotters to write brief tributes to women they admire. We will publish these articles all month here on the HubSpot Opinion blog as part of a series called "Women in Business." Here, my colleague Rosalia Cefalu pays tribute to Pattie Maes, an award-winning MIT professor and human-computer interaction specialist. -- Dan Lyons.
Editor's note: March is Women's History Month, and to celebrate we have asked HubSpotters to write brief tributes to women they admire. We will publish these articles all month here on the HubSpot Opinion blog as part of a series called "Women in Business." Here, my colleague Laura Fitton pays tribute to the buisnesswoman and philanthropist Rosalia Mera. -- Dan Lyons.
Have you ever dealt with an incompetent salesperson? Of course you have. We all have. It turns out there's a good reason for that, which is that nearly three-quarters of people who work in sales simply cannot execute, according to Kurlan & Associates, a sales training consulting firm. "For lack of a better word, they suck," says Dennis Connelly, vice president of business development at Kurlan, based in Westborough, Mass.
Kurlan's conclusions are based on Objective Management Group evaluations of 700,000 salespeople over the past 24 years. Objective Management Group is a testing and evaluation company affiliated with Kurlan.Read More
Editor's note: March is Women's History Month, and to celebrate we have asked HubSpotters to write brief tributes to women they admire. We will publish these articles all month here on the HubSpot Opinion blog as part of a series called "Women in Business." Here, my colleague Meghan Keaney Anderson pays tribute to content strategist Karen McGrane. -- Dan Lyons.Read More
The big SXSW Interactive conference begins tomorrow, which means that techies of all stripes, including our own Laura @ Pistachio Fitton, will be descending on Austin, Texas for four days of ... honestly we're not sure what actually takes place at SXSW, except that supposedly there are panels and meet-ups, and the bars are full of sales bros and tech bloggers and content strategists and PR flacks and social media gurus and hipsters and posers and hipster-posers and poser-hipsters and too many guys with creative facial hair and little startups with no money schmoozing investors with too much money and this year Edward Snowden is going to talk via satellite from his whistleblower lair in Russia and Lady Gaga is doing a show for Doritos which means either that a) SXSW has jumped the shark, or b) Lady Gaga has jumped the shark, or c) both. Oh, and there's enough free booze to fill 100 swimming pools.Read More
Hey kids, remember the Harlem Shake, the stupid dance that gave rise to a zillion lame YouTube videos? And Gangnam Style, its mind-numbing predecessor? Well, there's a brand-new crazy viral dance out there that marketers and athletes and boring corporate zombies everywhere will soon be able to ruin to their heart's delight. It's called the "Wiggle Jiggle" and it basically consists of idiots doing a line dance, which means a) anyone can do it, and b) you do it in a group, which are the two essential ingredients for a massive viral dance craze.Read More
Editor's note: March is Women's History Month, and to celebrate we have asked HubSpotters to write brief tributes to women they admire. We will publish these articles all month here on the HubSpot Opinion blog as part of a series called "Women in Business." Here, in our debut post, my colleague Rebecca Churt pays tribute to Hilary Rosen, a political strategist and analyst. -- Dan Lyons.Read More
Just last April I wrote my first article for the HubSpot blog, titled, “Why I’ve Left the Media Business.” Now, 10 months later, I’ve written my first marketing ebook, and ironically enough the subject of the book is the media business. Actually what I’ve written is a guide to help companies emulate mainstream media organizations and build their own in-house news operations. The book, titled "The CMO's Guide to Brand Journalism," offers advice on how to structure a newsroom, provides case studies of corporate news operations, and explains best practices for any media organization to follow. If your company does any publishing at all, you'll want to download the ebook and check it out.Read More
Nobody likes getting rejected, and you know what's even worse than getting rejected? Having someone trot out the trite old line about how rejection is a part of life, and it doesn't mean you don't have talent, and you just have to get used to it and push on through, and blah, blah, blah.Read More
When it comes to using social media, women are crushing the men, according to a new report from FinancesOnline.com, a personal finance website. Women spend more time on social, get more news on social, and are leading the the shift to mobile use of social. Since March is Women's History Month, it's worth pointing out an obvious disparity between how much women use social media and how much say women have in running these sites. None of the leading social networks is run by a woman, or counts a significant number of women among its top management or board of directors. Is that a problem?Read More
Some 80 million people in the United States have already started using online "sharing services," like Airbnb and Uber. They are young, urban, affluent, and their numbers are growing. And soon these services, which are still relatively new, will become mainstream and part of everyday life for almost everyone. Which means brands in every industry need to start paying attention to this trend.Read More
Take a breath. Lay your hands flat in front of you. Sit still for the next 20-30 seconds and just silently examine your surroundings.
Hey, no, I really mean this. Challenge yourself.
We're missing a lot when we don't take the time - especially as marketers - to really look and listen carefully, to become fully present and wholly engaged withRead More
One of the BEST ways to get your company's story into bigtime media outlets?
Stop trying to tell your company's story.
Tell someone else's story instead.
Emily Olson LaFave got her startup Foodzie into the national press over and over by telling the stories of the artisans and products sold on Foodzie's online marketplace. And it all started with some bacon jam...Read More
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