If you've never seen Ramon De Leon speak, do not skip this video from INBOUND 2013, where Ramon, who ran marketing for six franchised Domino's Pizza stores in Chicago, shows how he leveraged social media to make his way into the hearts of his customers. Ramon is a cyclone of energy and enthusiasm who has built great success by working extremely hard and living by very simple and powerful dictums.
Build Your Brand one WOW Conversation at a Time
Ramon managed to pull off pizza e-commerce in 1997, figured out how to market on Facebook in 2005 before it was open to the public, and recognized consistently how to build emotional connections and loyalty with customers. He even used what he'd learned from instant messaging with customers to become one of the first big social media marketing case studies.
Ramon was awarded “The 2011 Chicago Social Media Person of the Year Award” by the Chicago Social Media Marketing Group. His social media strategies were highlighted at Gravity Summit Harvard and streamed live on CNN.com in 2009. His fanatical attention to the customer experience has been coined #RamonWOW.
Watch his complete talk from INBOUND 2013 here:
Ramon's Slides:
Sketch Notes:
Graphic recording by Kingman Ink.
Ramon De Leon is a Global Business & Social Media Keynote Speaker. You can follow him on Twitter at @Ramon_DeLeon.
INBOUND 2013, attended by over 5,500 inbound marketers, entrepreneurs, and executives, included an INBOUND: Bold Talks experimental storytelling stage. We will publish each talk right here in the Opinion section until all 36 are online.
Be sure to subscribe for more Bold Talks and other exclusive stories and thought leadership!
Originally published Oct 25, 2013 8:00:00 AM, updated January 18 2023