Massive disruptions reshaping the media industry have changed the fundamental relationship between editorial staff, publishers, and brands.
Edelman Chief Content Officer Steve Rubel's Bold Talk digs into why this is happening, what it looks like, and how to do it ethically.
A Broader Relationship With the Media
Due to a confluence of disruptions to the classic advertising and subscription revenue streams, many publishers are now open to turning content that’s created or curated by corporations into a new form of advertising. Learn more about these new sponsored content opportunities and the ways marketers can create a deeper relationship with publishers from Steve Rubel, who has written a new whitepaper on the topic.
In additon to being CCO for Edelman, Rubel is also the company's public relations expert and is responsible for creating and cultivating best practices in content strategy. Rubel is one of Edelman's most visible industry thought leaders, is an Advertising Age columnist, and has served in a number of senior advisory roles around social media and, more recently, disruptions in the broader media landscape.
Steve's Slides:
Sketch Notes:
Graphic recording by Kingman Ink.
Steve Rubel is CCO, Edelman. You can follow him on Twitter at @SteveRubel.
INBOUND 2013, attended by over 5,500 inbound marketers, entrepreneurs, and executives, included an INBOUND: Bold Talks experimental storytelling stage. We will publish each talk right here in the Opinion section until all 36 are online.
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Originally published Nov 22, 2013 8:00:00 AM, updated January 18 2023