Known in the marketing industry for her role in Dunkin Donuts' tremendous social media success, around Boston Jessica Gioglio might be better known as her blogging alter ego, the Savvy Bostonian.
Started as a blog for creative personal outlet in 2006, Savvy Bostonian led directly to Gioglio's biggest career wins. In this Bold Talk, Jessica shows the specific ways that investing time in passion projects can actually lead to more time and progress on goals that achieve goals that might seem totally unrelated.
Don't be the Person That Holds Yourself Back
As the famous quote goes, “Life moves pretty fast. If you don't stop and look around once in a while, you could miss it." With so much competition for our time, how do we select the best ways to spend it while working toward our goals? Learn how a passion project can propel your personal and professional journey and inspire you to be the driving force in your life.
Gioglio's father often reminds her:
"You are the only person that can control your destiny. If you want something in life, you have to go after it, no matter what it takes. If you are dedicated and driven and motivated, who is holding you back?"
Gioglio is the public relations and social media manager for Dunkin' Donuts, working with a cross-functional team to manage strategy across Facebook, Twitter, Pinterest, Instagram, Google+, Vine and YouTube. From producing highly engaging content, to tweeting fans as ^JG, and launching the company’s first-ever blog, “Behind the Beans,” Jessica enjoys celebrating DD fans and giving them a front row seat to what’s brewing at Dunkin’ Donuts.
A recognized thought leader, Jessica is a featured speaker at numerous social media and tech conferences and covers social media best practices for the Convince&Convert blog. She also founded and runs The SavvyBostonian, a Boston-based lifestyle blog.
Prior to joining Dunkin' Donuts, Jessica held public relations roles at TripAdvisor, State Street and Comcast. Jessica holds a bachelor of science in marketing from Bentley University, with a minor in public relations.
INBOUND 2013, attended by over 5,500 inbound marketers, entrepreneurs, and executives, included an INBOUND: Bold Talks experimental storytelling stage. We will publish each talk right here in the Opinion section until all 36 are online.
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Originally published Jan 14, 2014 8:00:00 AM, updated February 03 2014