Mitch_JoelMusic journalist turned digital marketing personality and practitioner, Mitch Joel is president of Twist Image and a popular blogger and podcaster vis Six Pixels of Separation, and most recently, author of Ctrl + Alt + Del. We're very excited for Mitch to return for INBOUND in 2014. Below, glean insights into what he's doing online to succeed offline.  

Want a taste of what's to come? Watch Mitch's INBOUND 2013 Bold Talk now. 

What is your #1 source for staying on top of your world?

At my desk? Email. Does that make me old? While mobile? Pocket. I save everything to Pocket and I tag it. Love me some Pocket.

When and what do you read online?

If I’m awake and not in a meeting, I am typically consuming something – news, articles, books, podcasts… you name it. I’m an Infovore.

What is your favorite place on the web?

Quartz. I feel like I know what’s going on in the world (outside of my industry) by spending a little early-morning time with Quartz.

Which people or feeds or blogs do you follow?

Who is someone undiscovered that we should be reading?

Nilofer Merchant (above, and, @Nilofer). She’s not “undiscovered” but she should have a ton more people listening, reading and following her. 

What is your biggest pet peeve about content? 

When the content isn’t paid off from a catchy headline.

What is the most memorable piece of content of all time?

The Charms of Wikipedia was just a marvelous piece that years later, I still think about.

How would you rank these as your favorite social apps?

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If content types were stocks, which ones would you buy, which would you sell, and which would you hold?

BUY: podcasts, newsletters, slide decks, video blog posts & books. 

HOLD: infographics and ebooks/white papers. 

SELL: none of the above

Don't miss Mitch Joel, Chris Brogan, Martha Stewart, Simon Sinek and a whole roster of incredible speakers coming to Boston September 15-18 for INBOUND 2014. Tickets (regularly $1499) are just $799 through May 31.

INBOUND 2014: Register Today and Save $700!

Originally published May 23, 2014 1:01:00 PM, updated October 20 2016