Mitch_JoelMusic journalist turned digital marketing personality and practitioner, Mitch Joel is president of Twist Image and a popular blogger and podcaster vis Six Pixels of Separation, and most recently, author of Ctrl + Alt + Del. We're very excited for Mitch to return for INBOUND in 2014. Below, glean insights into what he's doing online to succeed offline.  

Want a taste of what's to come? Watch Mitch's INBOUND 2013 Bold Talk now. 

What is your #1 source for staying on top of your world?

At my desk? Email. Does that make me old? While mobile? Pocket. I save everything to Pocket and I tag it. Love me some Pocket.

When and what do you read online?

If I’m awake and not in a meeting, I am typically consuming something – news, articles, books, podcasts… you name it. I’m an Infovore.

What is your favorite place on the web?

Quartz. I feel like I know what’s going on in the world (outside of my industry) by spending a little early-morning time with Quartz.

Which people or feeds or blogs do you follow?

Who is someone undiscovered that we should be reading?

Nilofer Merchant (above, and, @Nilofer). She’s not “undiscovered” but she should have a ton more people listening, reading and following her. 

What is your biggest pet peeve about content? 

When the content isn’t paid off from a catchy headline.

What is the most memorable piece of content of all time?

The Charms of Wikipedia was just a marvelous piece that years later, I still think about.

How would you rank these as your favorite social apps?


If content types were stocks, which ones would you buy, which would you sell, and which would you hold?

BUY: podcasts, newsletters, slide decks, video blog posts & books. 

HOLD: infographics and ebooks/white papers. 

SELL: none of the above

Don't miss Mitch Joel, Chris Brogan, Martha Stewart, Simon Sinek and a whole roster of incredible speakers coming to Boston September 15-18 for INBOUND 2014. Tickets (regularly $1499) are just $799 through May 31.

INBOUND 2014: Register Today and Save $700!

Originally published May 23, 2014 1:01:00 PM, updated January 18 2023