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Research

Dive into the latest data-backed business trends, research insights, and industry analyses to help you build better in marketing, sales, entrepreneurship and more.

Table of Contents

Marketing Insights

The HubSpot Blog's State of Marketing Report

We surveyed 1200+ global marketers to learn about the biggest opportunities, challenges and trends they expect to face in 2024.

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The HubSpot Blog's Social Media Marketing Report

Discover What we learned from surveying 1000+ global social media marketers about their 2023 goals, challenges, and more.

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The Biggest Consumer Shifts Happening Now [New Data]

We tracked consumers quarterly to learn how consumer shifts could continue to impact your business in the coming months.

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Top Shopping Trends Brands Need to Know About [Data]

We polled more than 500 consumers to pinpoint how shopping habits are shifting. Here's what you need to know.

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The Best Time to Send an Email [Email Marketer Data]

We asked 100+ email marketers when the see the most optimal email send engagement. Here's what they said.

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Twitter is Dead (Kind of): Where X Stands With 200+ Consumers

After Twitter's rebrand to X and Threads' launch, we asked consumers what they think about these platforms.

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Fast Facts & Figures

Check out a few interesting data points you'll see in some of our blog posts.

  • 78%

    of global marketers believe their field has changed more in the past three years than it had in the past five decades.

  • 84%

    of social media marketers believe social media DMs will become the preferred way consumers contact brands.

  • 41%

    of consumers discovered a new product on social media in Q3 of 2023. (It's the top product discovery channel for Gen Z and Millennials.)

    The statistics above can be found here, here, and here.

    Sales & Service Insights

    The State of Sales [Data & Insights from 1400+ Sales Pros]

    Discover the goals, challenges, and trends in B2B and B2C sales, and learn how sales professionals are reimagining the customer relationship.

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    state of ai in sales

    State of AI in Sales [Data from 200+ Sales Professionals]

    69% of sales professionals agree that by 2024, most people will use some form of AI or automation to assist them in their jobs. Here's how.

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    state of ai in service

    State of AI in Service [Data from 1000+ Service Reps]

    Learn about what makes a company customer-focused from 10 CEOs who built their own customer-focused companies.

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    Customer Loyalty Isn't What It Used to Be [New Data]

    "Our research has uncovered insights into customers’ changing priorities and preferences. Here's how to adapt.

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    future-of-customer-experience

    How Customer Experience Has Changed in the Last Decade

    We explore data and expert takes on how CX has changed in the past 10 years -- and how it might evolve.

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    customer-acquisition-cost-1

    The Truth About Acquisition Costs (& How Customers Help)

    We dig into the data around customer acquisition challenges -- and note how great customer service can help.

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    Downloadable Reports

    State of AI Trends for Marketers

    Learn how marketers are using AI, practical tips for integrating AI into your tech stack, and key insights into the future of marketing with AI.

    Download

    State of Sales Trends Report

    HubSpot's annual State of Sales Report is back and better than ever with tactical data from 1000+ global sales professionals.

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    Social Media Trends Report

    Are you a social media marketer looking to grow your audience? Here's the ultimate report of data and insights from 1000+ social media pros.

    Download