The Top Benefits of AI for Marketers [State of AI Data]

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Erin Rodrigue
Erin Rodrigue



The future of marketing is undoubtedly intertwined with AI. The question now becomes: how will you fold it into your work?

benefits of AI for marketers

The HubSpot Blog surveyed 1,300+ professionals to see how they use AI in their day-to-day work and where they see the biggest benefits of this technology.

We hope these insights will help you find the best areas to supercharge your marketing with AI. Let's dive in.

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The Top Benefits of AI for Marketers [New Data]


1. 67% of marketers say the biggest benefit of AI is the ability to create content faster.

If you're in marketing, your job likely requires some degree of creativity. Yet, the quality of your creativity is often impacted by tight deadlines, limited time, and competing responsibilities.

So, what's a marketer to do? Enter AI. With its help, you can create a blog post in just 10 minutes. 

A staggering 67% of marketers who use AI say it speeds up the content creation process, enabling them to write faster, research quicker, and hit "Publish" in a fraction of the time.

Even if you're not ready to hand over your entire creation process to the robots — which we don't recommend anyway — you can still use it for smaller tasks within the process.

Here's a snapshot of how marketers are leveraging AI for content creation:

  • 25% use AI to summarize content into key points
  • 18% use AI to create outlines 
  • 20% use AI to write marketing copy
  • 36% use AI to create images

AI is also a powerful tool for repurposing content. 13% of marketers use AI for this exact purpose, enabling them to get more traction content-wise.

Take Vidyo AI, for example. This tool enables you to convert YouTube videos into short, bite-sized videos for TikTok and Instagram. This is one of many tools that can convert content for different formats, platforms, and audiences.

Benefits of AI: 13% of marketers repurpose content with AI, from HubSpot's State of AI Report

2. 49% of marketers say the biggest benefit of AI is the ability to create more personalized content.

Odds are, the last marketing email you received addressed you by name. This is just one example of how integral personalization has become in marketing.

These days, consumers expect brands to push beyond generic messaging and speak to their interests, demographics, and location. But offering such an experience to each customer becomes challenging at scale.

With the help of AI, marketers can move beyond simple demographic targeting and create dynamic customer segments. It does this by "crunching the numbers" to predict consumer behavior based on past interactions.

Platforms like Netflix, for example, leverage AI to analyze viewers' preferences and viewing history. It then provides tailored recommendations that align with each customer's unique taste.

Benefits of AI: 85% of marketers who use AI say it boosts content personalization, from HubSpot's State of AI Report

Ultimately, smarter data leads to more personalized customer experiences. By understanding your customer — and segmenting them correctly — you can craft targeted campaigns and messages that resonate on a deeper level.

3. 48% of marketers say the biggest benefit of AI is the ability to generate new ideas.

With AI, you're one well-written prompt away from your next big idea.

Whether brainstorming a new marketing campaign, writing a product description, or exploring blog topics, AI-powered chatbots – like ChatGPT, Jasper AI, and HubSpot's Content Assistant — can complement your creativity by offering new ideas and expanding the scope of possibilities.

benefits of AI: HubSpot's content assistant, from HubSpot's State of AI

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For instance, imagine a marketer using a chatbot to generate taglines for an upcoming marketing campaign. She includes information about her brand, target audience, and campaign objectives. It quickly generates a list of catchy ideas from which she picks her favorite. Then, she edits it with her brand's unique style and tone.

AI can also refine your ideas with market data, consumer feedback, and historical performance. For example, you could paste hundreds of customer reviews into a chatbot and ask it to identify trends from the feedback. From here, you can emphasize the strengths in your marketing campaigns and product descriptions. Or, you could use the analysis to uncover common pain points or desired features.

Back to You

We hope this article provides a solid overview of the key benefits of AI, specifically in the marketing realm. It's important to note that there's no "right" way to implement AI into your workflow. Ultimately, it's up to you to explore where this technology can best supercharge your work.

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