I've met a lot of people, entrepreneurs, and sales reps who all repeat the same thing:
"I hate prospecting. It doesn’t work."
When I was building a prospecting team at Salesforce.com, I realized that if we don’t enjoy prospecting, then a few things will happen:
It's going to feel horrible
It’s not going to sustain itself.
It’s not going to get great results.
Today I'd like to share the three methods I've discovered for making prospecting enjoyable. Turns out, the tactics that feel good are also the ones that generate the most success for the business, too.
How do these methods work for you? I'd love to hear.
Originally published Jan 7, 2014 8:00:00 AM, updated October 30 2019