It's a new year. Which means you should make a whole bunch of short-term resolutions that you don't really intend on keeping if we're being honest ... right?
Wrong. Instead, we strongly believe you should be investing in your long-term success through participating in ongoing training, learning new approaches, reframing your perspectives, and becoming consistently better over time -- not just for the first six weeks of the year.
However, we also understand that training is not always prioritized in a world where your time is money and your productivity is tracked and held against you. But did you know that continuous training yields 50% higher net sales per employee? If time is not spent learning about the modern buyer and adapting your sales techniques to how they like to buy, you're certain to miss out on potential new business. And that's just not your thing, right?
Here at HubSpot, we firmly believe in the importance of training. But we also get you, sales pro. And we've got your back.
So to do the best by you, we had to figure a few things out.
How Do Salespeople Prefer to Learn?
This is a question that's been on my mind and my colleagues' minds for some time: How do salespeople like to learn?
We were sitting around a meeting room with our thinking caps on, double espressos in hand, trying to figure out the best way to help you learn and grow on the go ... when a moment of clarity struck us. If we want to know what you want, we should just ask you!
We did, and here's what we learned:
As it turns out, you don't want to listen to a podcast or ask questions live on air, but video? You're all about that!
What Should We Create?
It was with this insight in hand that we decided to create a brand new sales video show. And because we know that you care about your prospects and want to offer an experience that appeals to them (and helps you sell more at the same time), we're calling the show Sell Like a Human. The show will cover topics to help you maintain a high volume of productivity whille still enabling a tailored and personalized experience for your buyer.
We'll release a new episode once a month. The best part? You get to choose the topics of the upcomings episode by voting on the page. The topic with the most votes will be discussed by our host and whoever he invites on to be his special guest.
Which brings me to my final topic ...
Who Should Be the Host?
Our final task was a big one: We needed to find a host for the show. We needed someone who you respect, trust, and want to listen to. But with so many awesome and influencial sales leaders in the world, how did we choose just one?
You may have heard of something called Inbound Sales Day, a virtual event we ran last year that had over 15,000 registered attendees. Thirty-five speakers delivered awesome sessions but one man and his presentation stood trees above the rest in popularity and engagement. That session was called "How to Deal with Rejection: Lessons from Social Science," and was delivered by Daniel Pink.
Salespeople, we heard you loud and clear. To kick off our video show, we've invited the one and only sales mastermind Daniel Pink to be the host.
Pink is the author of five provocative books, including three long-running New York Times bestsellers: A Whole New Mind,Drive, and To Sell Is Human. His books have been translated into 35 languages and have sold more than 2 million copies worldwide.
Here are a few of my favorite Daniel Pink quotes:
We are pumped to tell you all of this news and hope that you're as excited to learn from Daniel as we are. In our first episode -- which we'll launch on January 23rd -- Daniel invites Brian Halligan, CEO of HubSpot onto the show to set the scene and discuss how the sales profession has completely transformed. They'll share insights on the sales professional of the future and what it's going to take to be successful in the next few years. You won't want to miss it so make sure you subscribe now to be notified once it goes live.
P.S. Don't forget to vote on the topic you want to learn about most and share the series with everyone you know in sales. Cheers to 2017 and selling like a human!
Originally published Jan 16, 2017 6:30:00 AM, updated August 31 2017