CRM systems don't always get a good rap in sales. Sure, there are notable benefits: They help Sales and Marketing professionals track of deals and flag opportunities that might require additional nurturing. But to reps, they can seem like nothing more than tedious time sucks. Data goes in, and no clear benefit comes out.
But just showing salespeople what's in it for them can help change their perception of the benefits of CRM and boost adoption and usage.
This infographic from Cloudswave depicts 10 major benefits of incorporating CRM systems into a company's sales process. For instance, engaging customers through a CRM system increases the odds that they'll spend more in their next transaction by 20-40%. And because CRM systems improve the buying experience, customers are more likely to recommend the purchased product or service to friends and colleagues.
So a CRM system means that reps can be more productive, sell more, and get references? Armed with these stats, you might just change some perceptions about CRM system benefits and find the best CRM for your business.
Editor's note: This post was originally published in December 2014 and has been updated for comprehensiveness.
Originally published Apr 5, 2016 12:00:00 PM, updated August 30 2017