The rules of common courtesy hold that it's not polite to speak ill of the dead. But let's be honest -- in the case of cold calling, this axiom does not apply. If cold calling has gone the way of the dinosaur, that's good news for both buyers and sellers alike.

Is it time to bury the cold call?

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According to the following infographic from Sales For Life, the cold call's time has indeed come, largely due to the practice's rapidly declining efficacy.

Consider that only 1% of cold calls actually result in meetings. Or that a staggering 90% of B2B decision makers don't respond to cold sales outreach. If you like those odds, you probably also think that putting money in slot machines is a wise financial investment strategy.  

In the case of cold calling, don't think "rest in peace" so much as "good riddance." To learn how to approach buyers in a more effective (not to mention less annoying) way, check out HubSpot's brand new Inbound Sales training


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Originally published Apr 15, 2016 7:30:00 AM, updated January 31 2019


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