Online dating is a $9.6B market that lures in millions of singles worldwide. The US leads the pack: Three in 10 Americans have dabbled in dating apps, and 10% even found a serious partner there.
But it’s not all roses:
😥 ~80% of users say they have online dating burnout
🚫 ~90% have felt the need to take a break from online dating
👀 Dating apps are getting creepier with too much AI
Subsequently, popular apps have been losing users.
Source: Similarweb
This fatigue is ushering in a renaissance of ‘the good old days,’ when dating was less digital.
Singles, especially Gen Zers, are preaching the good vibes of a pre-swipe world. Here are two ways business builders can serve them:
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How Your Business Can Solve for Online Dating Woes
1. Help your audience lean on a trusted network
One of the reasons for online dating burnout is the lack of trust (unsurprising, really). Finding a boo through more reliable channels, like friends, is making a comeback.
Tinder recently launched a friend matchmaking feature, responding to the fact that over 75% of singles discuss their dating life with friends every month.
Your friends gulping down that hot relationship tea. Source: B Currently In
But with Tinder’s user decline and overall perception, you could unbundle it and build a community-driven platform that focuses on friend-vetted dates. A few ways it could thrive:
- Keep it tight-knit: Act as an independent middleman and screen candidates based on social media presence and even friend interviews, before allowing them to create profiles.
- Learn from others’ mistakes: Existing friend matchmaking options like Wingman have abysmal reviews. Find out what users hate about it and optimize that experience.
- Intention matters: Sometimes the lack of trust comes from lackluster effort on a date. So add on a resource hub with friend-approved dating spots and activities.
2. Invest in self-love
At least one third of app users have experienced fatigue or burnout from today's dating landscape. Luckily, 80% of 18-25 year olds now see self care as the top priority when dating, and want their prospective partners to do the same.
Source: Google Trends (Six months rolling average)
So, why not focus your business or offerings on helping singles enhance self-love in their dating life? To do this, you could:
📝 Create a dating detox app with quizzes to assess users’ self-love strengths and weaknesses. Then provide a curated list of resources to teach them self care, communication, and setting healthy boundaries.
🤓 Help produce high-end date-me docs. These are long-form profiles that tech workers in the US are using to tell prospective dates about themselves, and they need help.
❤️🩹 Niche down and offer self care counseling to divorcees. Divorce is still heavily stigmatized in many cultures, and these people need to build the self-love muscle before they get back into the cruel dating world.
Finally, don’t snooze on those who are enjoying a break from dating altogether. Opportunities abound in the singles market, like consumer-goods-for-one, and financial planning apps (because it can get expensive).
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