But it’s not all roses:
😥 ~80% of users say they have online dating burnout
🚫 ~90% have felt the need to take a break from online dating
👀 Dating apps are getting creepier with too much AI
Subsequently, popular apps have been losing users.
This fatigue is ushering in a renaissance of ‘the good old days,’ when dating was less digital.
Singles, especially Gen Zers, are preaching the good vibes of a pre-swipe world. Here are two ways business builders can serve them:
How Your Business Can Solve for Online Dating Woes
1. Help your audience lean on a trusted network
One of the reasons for online dating burnout is the lack of trust (unsurprising, really). Finding a boo through more reliable channels, like friends, is making a comeback.
Your friends gulping down that hot relationship tea. Source: B Currently In
But with Tinder’s user decline and overall perception, you could unbundle it and build a community-driven platform that focuses on friend-vetted dates. A few ways it could thrive:
- Keep it tight-knit: Act as an independent middleman and screen candidates based on social media presence and even friend interviews, before allowing them to create profiles.
- Learn from others’ mistakes: Existing friend matchmaking options like Wingman have abysmal reviews. Find out what users hate about it and optimize that experience.
- Intention matters: Sometimes the lack of trust comes from lackluster effort on a date. So add on a resource hub with friend-approved dating spots and activities.
2. Invest in self-love
At least one third of app users have experienced fatigue or burnout from today's dating landscape. Luckily, 80% of 18-25 year olds now see self care as the top priority when dating, and want their prospective partners to do the same.
So, why not focus your business or offerings on helping singles enhance self-love in their dating life? To do this, you could:
📝 Create a dating detox app with quizzes to assess users’ self-love strengths and weaknesses. Then provide a curated list of resources to teach them self care, communication, and setting healthy boundaries.
❤️🩹 Niche down and offer self care counseling to divorcees. Divorce is still heavily stigmatized in many cultures, and these people need to build the self-love muscle before they get back into the cruel dating world.
Finally, don’t snooze on those who are enjoying a break from dating altogether. Opportunities abound in the singles market, like consumer-goods-for-one, and financial planning apps (because it can get expensive).
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