When you prioritize lead quality over quantity, prospecting becomes far more effective. But it also gets more complex. Instead of dialing for hours on end to fill your pipeline, you need to identify buyers with problems your product can solve, then develop creative, varied ways to connect with them.
Social selling is a prime example of modern prospecting. By interacting with prospects on LinkedIn, Twitter, and other social networks, you’ll form virtual relationships that turn into real business.
Industry events can also be good sources of prospects. Even if you don’t meet anyone who’s a good fit for your product, they probably know someone who is.
Need more prospecting ideas? This infographic from Gina Pennington rounds up more than 20 options. You’ll never need to resort to cold calling again.