Emails are easy to whip up and send off without a second thought. The fact that we send and receive so many of them makes it seem like each individual email isn’t that important.

But it’s time to ditch the mindset that an email is “just” an email. You don’t need to treat each one like your own personal Magna Carta, but you do need to put time and attention into crafting a concise, direct message that’ll get your prospect to take action.

From your subject line to your signoff, every word matters. From your intention to your execution, you must be deliberate about the words you use and the tone you strike.

The infographic below from Backlinko and iconiContent outlines the five elements of a perfect sales email: Personalization, subject line, motivation, time, and length. Check it out for tactical tips on how to perfect each of these components and take your sales emails to the next level.


Originally published Sep 19, 2016 7:30:00 AM, updated June 10 2021


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