Sales deals are won and lost with words. Whether it’s the words you use to paint a picture of the rosy future your prospect will live in once they purchase your product, or the accidental slip that offended your buyer and ended the relationship, what you say is critically important to the success of a deal.
Which is why you should stay far, far away from weasel words.
What Are Weasel Words?
"Weasel words" are a colloquial term for words or phrases used to avoid being forthright. Weasel words are used when the speaker wants to make it seem like they've given a clear answer ... Read More