You may have heard, “Don’t sweat the small stuff." That might be true in some aspects of life -- but over email, sweating the small stuff is exactly what you should be doing.

Why do we need email etiquette?

Research shows making errors seriously impacts how people see you. In one study, participants who read an email with grammatical errors thought the writer was less conscientious, intelligent, and trustworthy than those who read the same email without errors.Create a new, on-brand email signature in just a few clicks. Get started here.  (It's free.)

In a separate experiment, people who applied for funding were less likely to be funded and received less favorable terms when their loan requests had spelling mistakes.

This shouldn’t be too surprising. If you read an email riddled with typos, you probably think one of two things:

  • The sender doesn’t know basic spelling and grammar
  • The sender didn’t care enough about this message to review it before sending

Neither bodes well for your relationship. So, to avoid prospects coming to these conclusions about you, here are the 57 email etiquette tips every professional (especially client-facing ones) should know and follow.

Email etiquette rules dictate what’s appropriate and what’s not when you’re sending a message to a prospect, business partner, coworker, manager, or acquaintance. They help you avoid miscommunications and mistakes. Want to make sure your email etiquette meets modern standards? Check out the templates below.

Proper Email Format

Originally published Oct 8, 2018 7:50:00 PM, updated June 14 2019


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