Raise your hand (or maybe comment on the post?) if you've ever been at a loss on how to follow up when ...
You have a meeting but the prospect went cold after.
You're trying to get a meeting booked but the prospect stopped responding.
You keep getting the "check with me in three weeks" response.
These are three incredibly common -- and incredibly irking -- situations. A prospect shows interest at some stage of the funnel, and you just can't figure out how to follow up in a way that keeps them moving along. And of course, unless you learn to craft messages that re-engage prospects, your follow ups won't result in revenue.