Raise your hand (or maybe comment on the post?) if you've ever been at a loss on how to follow up when ...
- You have a meeting but the prospect went cold after.
- You're trying to get a meeting booked but the prospect stopped responding.
- You keep getting the "check with me in three weeks" response.
These are three incredibly common -- and incredibly irking -- situations. A prospect shows interest at some stage of the funnel, and you just can't figure out how to follow up in a way that keeps them moving along. And of course, unless you learn to craft messages that re-engage prospects, your follow ups won't result in revenue.
Fortunately, Michael Pici of HubSpot and Bryan Kreuzberger of Breakthrough Email have invested vast amounts of time perfecting the art of follow-up. The following SlideShare walks through their email templates and best practices for following up. So if you're looking for strategic fixes to the three scenarios above, you'll want to check this out.