Raise your hand if you’ve had to sit through presentations where you struggled to pay attention because slide after slide looked the same. I know I can’t be the only one with my hand raised right now.
When you’re delivering a sales deck, the last thing you want is your prospect to be bored or disengaged, and keeping your prospects engaged and focused can be especially challenging in a virtual environment when everyone is working remotely.
GIFs are a great way to add compelling visual elements to your sales presentations to keep the audience engaged and support your talking points in a fun, creative way. Here are some of our favorite work-appropriate GIFs to include in your next presentation.
Sales conversations often revolve around money. Whether you are discussing how much money your prospect wants to spend, or how much money you can save them by switching to your product, address the financial conversations head-on with this visual.
Are you directly asking your prospects for feedback when working with them? If not, you may want to start. Asking for feedback is a great way to gain valuable insight into your sales technique, and can help you understand what information did and didn’t land with your prospects. This visual makes the ask even easier.
For our B2B salespeople out there who have helped their clients and customers achieve growth through their products and services, this one is for you. Share the growth and successes of your happy customers with your prospects to inspire their growth.
Speaking of the competition, sometimes your prospects feel torn between their options and that’s ok. While this GIF shows empathy towards their position, you can follow it up with concrete reasons why your product is the best choice.
Every salesperson has had experiences working with tire-kickers or prospects who have no intention of seeing the sale through. This GIF pokes fun at that scenario (and happens to be one of my personal favorites).
Remember, the goal is to keep your audience engaged with the material you’re presenting. This classic GIF can be a good way to break up long stretches of information, keeping the prospect’s precious time front and center.
Your meeting is about to wrap, and it’s time to take questions. This GIF is a bit more entertaining than a bland slide that just says Q&A and just might get the song “Independent Women" stuck in your head.