<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1657797781133784&amp;ev=PageView&amp;noscript=1">

The Anatomy of a Perfect Sales Presentation [Infographic]

We've all seen awful slide decks packed with teeny text, blurry graphics, and nonsensical jargon. Ugh. Another sales presentation dead in the water.

Keep in mind that how prospects receive your presentation has just as much to do with your visual aid as it does with the words coming out of your mouth. An ugly slide deck can drown out the prettiest speech. 

Friends don't let friends present terrible sales slides. To the rescue comes this infographic from PPTPOP.

According to the graphic, a perfect sales presentation contains an inspiring story, snappy value proposition, social proof, and a call to action, among other components. How do you construct each of these sections and wrap them up in a unified and appealing package? Check out the best practices below to build beautiful slides that sell. 


Editor's note: This post was originally published in August 2015 and has been updated for comprehensiveness. 

Subscribe to HubSpot's Sales Blog

Enjoy this article? Don't forget to share.

7 Reasons Awkward Silences ... Are Actually Powerful Sales Tactics

The conversation is flowing smoothly, and then -- it stops. You don't say anything. Your companion doesn't say anything. You clear your throat. They scratch their knee. Your smile is getting...Read more

9 Post-Pitch Follow Up Mistakes Keeping You From the Close

Minus actually closing the deal, is there anything better than those first few moments after a killer pitch? You found a perfect-fit prospect, ran a solid discovery call, and customized the...Read more

7 Apps That Help Salespeople Become Even Better Speakers

Chances are, you got into sales because you’re good at talking. But a natural affinity for speaking can only take you so far -- to become a truly skilled speaker, you’ll need to identify your...Read more

5 Crucial Things to Do in the First 10 Minutes of Every Sales Presentation

If you don’t like the first few episodes of a TV show, do you stick with it until the series finale? Probably not. It’s unlikely you’ll suddenly start loving it, and there are plenty of other options...Read more

The Most Persuasive Sales Presentation Structure of All

If you’ve ever sat through a presentation that went around the block a few times before finally arriving at its destination, you understand the need for a clear, comprehensible structure for...Read more

Salespeople: Stop Giving So Many Demos

Halfway through the month, I noticed my salesperson’s call-to-demo rate had dropped 10%. During our next one-on-one, I asked her why. “The decrease is intentional,” she responded. “I’ve become more...Read more