If you’re not on social media -- or are, but in name only -- the concept of social selling could seem daunting. How are you supposed to balance actual selling with finding content and engaging with your connections online? After all, many companies have full-time social media teams dedicated to monitoring engagements and posting content around the clock.
I have some good news for you. Social selling doesn’t require anywhere near the level of activity a major brand would spend on social media -- it can be done in less time than it takes to watch an episode of Game of Thrones. Furthermore, don’t think about it as time spent not selling. Social selling done correctly sets you up for future sales calls and closed deals.