If you’re not on social media -- or are, but in name only -- the concept of social selling could seem daunting. How are you supposed to balance actual selling with finding content and engaging with your connections online? After all, many companies have full-time social media teams dedicated to monitoring engagements and posting content around the clock.
I have some good news for you. Social selling doesn’t require anywhere near the level of activity a major brand would spend on social media -- it can be done in less time than it takes to watch an episode of Game of Thrones. Furthermore, don’t think about it as time spent not selling. Social selling done correctly sets you up for future sales calls and closed deals.
This infographic from Melonie Dodaro at Top Dog Social Media provides a 10-step guide for executing a social selling campaign on LinkedIn. This mix of daily and weekly activities will make you a social selling natural in just 30 minutes a day.
All you need to get started is a LinkedIn account, ideally with a few recommendations and groups your target customer might belong to.