The Ultimate Guide to Writing LinkedIn InMails That Get Results (With Examples)

What if you tripled your typical email response rate? People are three times likelier to reply to a LinkedIn InMail message than a traditional email -- so if you’re going to reach out, an InMail might be the way to go.

How to Send an InMail

1. Find the LinkedIn user you want to contact.
2. Go to their profile.
3. Click the “Send InMail” button underneath their headshot and headline.

If you don’t have a Premium, Recruiter, or Sales Navigator plan, clicking this button will prompt you to upgrade.

InMail Templates

If you have Recruiter, LinkedIn lets you create up to 500 InMail templates (and even share them with your coworkers). Everyone else can still use templates -- you just need to save them somewhere that’s easily accessible and then copy and paste them into the InMail composer box.

Recruiting InMail Examples and Template

Trying to bring new talent on board? Whether you’re a dedicated recruiter, the hiring manager, or an entrepreneur, make your InMail customized and compelling.

This InMail is effective for several reasons.

• It’s enthusiastic and human-sounding.
• It comes from the CEO, which naturally makes me sit up and pay attention.
• It makes the company seem like a great place to work and drops some impressive growth stats.
• It uses a soft close (“Let me know what time works for you”), assuming I’m interested.
• It’s highly scalable -- note this InMail could work for any content marketer.

Here’s a similar template:

Hi [candidate name],

I came across your profile while looking for successful [insert job title, e.g. “SaaS salespeople”] who are clearly [adjective 1 and adjective 2, such as “driven and tech-savvy.”] You fit the bill. I think you could be a great fit for a [function, like “sales”] role at [company] -- we’re [growing fast, just raised $X in funding, currently #1 in Y space, etc.]

I’d love to chat with you for a few minutes about the opportunity. Let me know when you’re free.

Thanks,

[Your name]

This recruiting InMail is also a great example. It’s incredibly concise and manages to get the point across in a few lines. Rather than describing the job or mentioning any specifics, this message is intended to determine my interest.

For the same effect, try this template:

[Candidate name] -- Impressive background and profile. We need a stand-out [job title] like you [to help with X objective, on Y team]; is that something you’d be interested in discussing? Let me know if you’re open to a call.

[Your name]

Job Inquiry Example and Template

When you’re applying for a job, a good “backdoor” strategy is finding someone with a similar or identical role on that team and reaching out for advice.

Not only will they often offer to refer you -- which gives you a huge boost in the application process -- you can get inside information on the culture, requirements, and company.

Here’s the message I sent Lindsay Kolowich when I was applying to the HubSpot Sales Blog writing position (it’s an email, not an InMail, but could just have easily been sent via LinkedIn):

This message works because:

• I connected with Lindsay over Twitter first, so she was expecting my email.
• I show I’m a fan of her work.
• I make it easy to answer my questions.

Here’s a template that uses the same techniques:

Hi [employee name],

[Insert commonality or compliment here, such as, “It’s great to connect with someone else who’s written for TechCrunch,” or “I sent all of my coworkers your primer on SSL -- best guide I’ve read!”

I’m interested in [company’s] open [job title] role, and since you [have been at company for X years, work on the Y team, are doing great work there], I’d love to get your thoughts. Would you be open to answering 3-5 quick questions? It would be so appreciated.

Thank you,

[Your name]

Some candidates also directly reach out to the hiring manager. Beware, career expert Alison Green warns this method can actually backfire. Put yourself in the hiring manager’s shoes: You’re incredibly busy, and you’re getting a request for “more information” that’s a thinly veiled attempt to differentiate yourself or “jump the line.”

The job description almost always has enough information, and applying is a strong indication of interest -- so there’s no need to reach out beforehand or simultaneously.

Connecting InMail Example and Template

You likely come across people all the time who would be incredibly handy to have in your network. If you want them to respond, be helpful, friendly, and complimentary.

Apart from getting my name wrong, this InMail message is well-executed.

• It’s flattering.
• It offers a fantastic reason to connect -- I’ll gain potential sources for content.
• It’s cheery, easy to read, and short.

This template was inspired by the above message:

Hi [name],

I’m [a big fan of your work, impressed with your career, an enthusiastic listener of your podcast, etc.] and would love to connect on LinkedIn. If you ever need help with [X specialty] or [Y area of expertise], I’d be glad to offer a hand -- or introduce you to someone who can.

Cheers,

[Your name]

Press Outreach Example and Template

Getting bloggers and journalists to write about your startup, product, or experience is no small feat. You’ll have the best odds if you quickly and succinctly describe why this is a print-worthy story.

This InMail got my attention because:

• It references details from my profile.
• It demonstrates the sender did research.
• It’s relevant.
• It ends with a short, simple question.

Try this template:

Hey [writer name],

I’ve read and really enjoyed several of your articles on [topic] -- especially like how you [did X]. (I also noticed [detail from profile], which is pretty cool.) Since you have the [topic] beat, I thought you might be interested in hearing about [insert pitch here]. I think [publication’s] readers would find this story intriguing because:

- Reason #1

- Reason #2

What do you think?

[Your name]

Customize your templates

LinkedIn templates are a great time-saving tool; however, relying on them too much is counter-productive. According to LinkedIn marketer Neha Mandhani, personalized messages are 15% more successful than canned ones.

Mention next steps

Using terms like “connect,” “talk,” “chat,” “follow up,” and “discuss” all positively boost the probability of a reply, so try to include a line about having a conversation.

But keep them vague

Typically, HubSpot advises making your call-to-action as specific as possible, e.g. “Are you free at 2 p.m. tomorrow for a 15-minute call?” But LinkedIn’s data shows specificity is actually bad for your response rates. Before you offer a date and time, mention a salary range, or provide your email address, gauge your recipient’s interest. If they bite, delve into the nitty gritty.

And check out how to send a message to someone you're not connected to on LinkedIn now.