The summary is one of the most important parts of your LinkedIn profile, since it’s a space to showcase your passion, enthusiasm, and most importantly, your track record of results. However, many reps leave their summaries blank for a very simple reason: They don’t know what to write.→ Download Now: 80 Professional Bio Examples [Free Templates]

If you’ve got writer’s block, good news. These LinkedIn summary templates will help you flesh out your profile in no time flat. Next thing you know, the number of opportunities in your pipeline will be soaring.

LinkedIn Summary Templates for Reps

1. The “I Feel Your Pain” Summary

The most successful reps know that sales isn’t about them — it’s about the prospect. When it comes to your summary, this principle is especially relevant. Remember, people aren’t reading your profile to learn about what a great person you are. They’re reading it to learn whether you can help them.

With that in mind, lay out the high-level problem your buyers face. Then, establish your credibility by describing who you’ve helped in the past. Finally, give a hypothetical description of what life would be like with your product. (Hint: Better.)

Here's the template:

[One- to two-sentence description of common prospect problem.]

But what if [key result of using your product]? In the past X years, I’ve helped Y [vertical/sector] businesses [accomplish X results] by [short description of product features]. [One- to two-sentence description of results.]

[Call to action.]

Here’s an example:

Looking at your site’s cart abandonment rate is probably pretty discouraging — after all, most retailers lose 70% of their customers right before the purchase.

But what if your percentage of abandoned carts was halved? In the past four years, I’ve helped dozens of online retailers capture these “lost” customers with targeted emails, personalized content, and more. Abandonment rates drop by 35% on average.

To learn how your business can stop losing sales at the final mile, please send me a message at johndoe@gmail.com or give me a call at 904-867-5309.

2. Your Friendly Neighborhood... Summary

Another way to build rapport is by using language that is familiar and friendly. This can create the sense that your audience belongs on your LinkedIn profile and reduces any intimidation they may feel about contacting you.

Hey there!

I'm [Name], and I [short summary of what you do].

[One- to two-sentence witty description on who you help and why.] So feel free to reach out to me if that sounds like you.

I also [personal detail], so if you want to chat about that, too, I'm all ears!

[Call to action]

Here's an example:

Hey there!

I'm Jennifer, and I'm a UX and web accessibility consultant.

On any given day, you can find me struggling to get my elderly cat off my keyboard so I can help companies like yours to create better web experiences for your users (and, as a result, more conversions). So feel free to reach out to me if that second part sounds interesting.

I also have an unhealthy obsession with my budding vegetable garden, so if you're a green thumb and have tips to share, I'm all ears!

All you have to do is connect with me here on LinkedIn and shoot me a message!

3. The Topical Expert Summary

One way to gain your audience's trust so they want to do business with -- or hire -- you is to get them to view you as an authority. In other words, you should instill in them the sense that you know what you're talking about. Here's a template that can help with that:

Did you know [Fact or statistic relating to the audience's pain]? [One- to two-sentence summary on why that's significant.]

[One- to four-sentence elevator pitch.]

[Call to action.]

Here's an example:

Did you know 69% of consumers will first try to resolve an issue on their own, yet less than one-third of companies offer self-service options? You have to wonder, then, about the other two-thirds: What amount of customer service resources are spent on issues the customer could've resolved without help?

I work with companies to identify these gaps in customer experience that are costing them money.

If you're working on improving the efficiency of your customer service department, click here to book a free 30-minute discovery call with me.

4. The Story Summary

To grab your prospect’s attention — and more importantly, keep it — tell a story. Not only are stories engaging and memorable, but research also proves they’re even capable of planting ideas, thoughts, and emotions in your audience’s mind.

Of course, not just any random tale will do. To demonstrate the value of your product and give you some credibility, weave a customer success story into your summary. If the featured customer matches your ideal buyer persona, even better.

Download the LinkedIn Story summary template

Download the story LinkedIn Summary Template

Here’s an example:

Graylin had a problem. Although the agency received hundreds of applications for every position they posted, less than 4% of those applicants were actually qualified. Without good talent, Graylin knew they’d have trouble winning new clients and keeping current ones. By revamping the firm’s employer image and recruiting strategy, I helped them boost the quality of their recruiting pool by 30% in eight weeks.

Helping businesses like Graylin engage and win top talent is extremely rewarding — and I’m always looking for more opportunities to do so.

If you’re interested in learning how a new recruiting strategy can benefit your business, please send me a message at janedoe@gmail.com or give me a call at 904-867-5309.

5. The Personal Motivations Summary

To create an immediate rapport with your prospects, show them what makes you tick. Your openness will make you more trustworthy — not to mention, more likeable. However, you don’t want your summary to scream “me, me, me,” so tie it back into the product by describing why you love your job.

This summary style works best for fairly creative or informal industries, like tech, design, fashion, hospitality, and so on.

Here's a template:

[Three- to four-sentence illustrative anecdote.] As you can tell, I’m a pretty [adjective] person. This quality is constantly coming into play when I’m working with companies in [industry/sector] to [main purpose].

For example, [One- to two-sentence description of customer success story].

[Call to action.]

Here’s an example:

While working as a server in my college dining hall, I realized 90% of our profits came from 10% of our inventory. So, I developed a comprehensive proposal for a new menu that would not only maximize the dining hall’s budget but also improve nutritional quality. The school agreed to give it a try — and that dining hall became the most profitable on campus in one month.

As you can tell, I’m always looking for creative solutions. This trait definitely comes into play in my current role for B&M: I’ve worked with over 40 brick-and-mortar stores to realize the full potential of their space, helping them usually double their in-store purchases.

To learn how your business can increase sales by optimizing your physical space, please send me a message at johndoe@gmail.com or give me a call at 904-867-5309.

6. The Mission

Similar to the personal motivations summary, this one relies on what drives you, with the goal of showing them who you are and what makes you tick. However, instead of personal attributes, you would start with the bigger picture: your mission, your vision, why you do what you do. This is particularly helpful to provide context to your motivations, especially if you have a varied background where your role didn't matter as much as the initiatives you supported.

My mission is to [One- to four-sentence explanation of your mission and why it brings you fulfillment.]

[Explain how your most recent role or roles connects to your mission.]

[Call to action.]

Here's an example:

My mission is to help nonprofit organizations in the humanities secure funding that, in turn, allows them to make a difference in their communities as well as create a better, more human world.

That's why I worked as a grant writer for ABC nonprofit, where I generated $11,000 in government grants and, from there, served as a fundraising coordinator for XYZ nonprofit. My love for these causes stemmed from my previous background as an educator and artist.

To learn how grants can make a difference for your nonprofit, email me at johndoe@gmail.com.

7. The 360-Degree View

A common format for essay-writing, project management, and — dare I say it — LinkedIn summaries is the 5Ws and an H: Who, What, When, Where, Why, How.

It's popular because it gives a 360-degree view of any topic you choose to write about. While the When and Where may not be pertinent to your LinkedIn summary, the others can help you create an easy-to-understand structure for your audience to understand:

WHO I AM:

[One- to two-sentence introduction.]

WHAT I DO:

[Briefly explain your role.]

WHY I DO IT:

[Explain your mission or personal motivation. You could also talk about outcomes/metrics here.]

HOW:

[Outline your methods or skills for performing the work.]

The neat thing about this format is that you can experiment with the order of the headings or even add new sections such as "WHO WE HELP:" or "RESULTS:" to provide even more context like this example does:

Linkedin Summary Example from Darrell Evans: Modified 5Ws and an H Format

8. The Factual Summary

Are your buyers in a traditional sector, like medicine, banking, academia, government, or law? If so, a clear, concise, factual summary is your best bet. Prospects will be used to formal, conservative language — so a creative or offbeat summary might suggest you’re not familiar with their industry and its norms.

And not only should it be straightforward, your summary should also be short. Prospects in these industries will lose interest if your call-to-action is buried at the bottom.

Download the LinkedIn Factual summary template

Download the LinkedIn factual summary template

Here’s an example:

As a pharmaceutical sales professional specializing in Cardiology, Nephrology, and Endocrinology, I help hospitals, clinics, and independent medical facilities find the most effective medical and pharmaceutical treatment options.

Over the past 20 years, I’ve had the opportunity to work with many of the best hospitals in the country, including Massachusetts General Hospital, Cleveland Clinic, and Mayo Clinic.

If you’d like to discover new treatment options so you can deliver even better patient care, please call me at 904-867-5309 or email me at janedoe@gmail.com.

9. The Informational Summary

Want to begin educating your prospect on the benefits of your product/service from the moment they click your profile? Try this approach.

To keep this summary from appearing too sales-forward, weave in your story, motivations, and wins as you tout your product/service. This highlights your accomplishments and humanizes your summary while positioning your company as a strong ally.

Here’s the template:

[One- to two-sentence description of why you got into sales and why your current company is a great fit].

Through my work with [company], I’ve seen clients and companies:

1. [Benefit of your product/service]

2. [Benefit of your product/service]

3. [Benefit of your product/service]

One of my favorite testimonials to what [company] has done for a client comes from our friends at [insert client name]. They say, “[insert one- to two-sentence client testimonial].”

[Call to action.]

Here’s an example:

I got into sales because I love building strong partnerships and helping people succeed. From starting my own tutoring service in college to explaining the benefits of CMD Reporting to marketers today, helping people achieve better results is a passion of mine.

Through my work with CMD, I’ve seen clients and companies:

1. Decrease monthly marketing spend by 15%

2. Increase leads by 25%

3. Increase annual revenue by up to 35%

One of my favorite testimonials to what CMD Reporting has done for a client comes from our friends at Global Solutions Marketing. They say, “CMD helped us double our quarterly quality lead count and exceed our revenue goals every month since implementation of the reporting software.”

Want to learn more about how you can bring these results to your company? Please send me a message at johndoe@gmail.com or give me a call at 904-867-5309.

10. The Accomplishment Summary

Do you have a proven track record of success? Your LinkedIn summary can be a great place to share what you’ve accomplished. Recount a time you blew quota out of the water or negotiated a sale that helped your customer save time and money in the long run. Get specific and share your quantifiable wins along with how they helped your customer.

Sharing your accomplishments in an honest, straightforward way signals to the reader that you’re skilled at what you do, and that by working with you, they’re in good hands.

Here’s the template:

[One or two-sentence anecdote about your role].

Over the past X years, I’ve helped clients from Y [vertical/sector] businesses develop and implement processes that [accomplished X results] and saved [X amount of money] from their bottom line.

[Call to action.]

Example:

As a senior consultant at WB Ventures, I help my clients create scalable business systems to drive revenue.

Over the past 10 years, I’ve helped clients from the construction and development sectors develop and implement processes that cut down on average cycle time and saved six figures from their bottom line.

To identify cost-savings opportunities for your business, send me a message at johndoe@gmail.com or call me at 904-867-5309.

11. The Keyword Summary

Leverage the benefits of search engine optimization (SEO) by including keywords your prospects are likely to be searching for in your summary. When you optimize your LinkedIn profile to use industry words your prospects are using in your search, your profile is more likely to come up in search queries, potentially putting you in front of a wider audience of viable prospects.

For sales professionals, you may want to consider adding some terms your prospects use to your summary such as:

  • Better performance
  • Customer service
  • Productivity
  • Drive sales
  • Growth
  • Process improvement

While writing your summary, describe the key skills you possess that potential customers may be looking for. Just be sure to not let keywords overpower your voice. You still want your summary to sound natural and conversational.

Here’s the template:

[One or two sentences introducing who you are and what you do to the reader]. My ability to [demonstrated skill] and build genuine relationships lead to greater customer satisfaction and increased revenue for my clients.

In addition to this experience, my key skills include:

• [Search term]

• [Search term]

• [Search term]

[Call to action.]

Example:

As a skilled sales leader, I have over 10 years of experience developing high-performing sales teams and helping my customers achieve business success. My ability to identify and implement data-driven strategies and build genuine relationships lead to greater customer satisfaction and increased revenue for my clients.

In addition to this experience, my key skills include:

• Training and developing high-performing sales reps

• Improving customer productivity

• Implementing scalable business systems

• Facilitating customer growth

To discuss opportunities to work together, send me a message at johndoe@gmail.com or call me at 904-867-5309.

You may have noticed that these LinkedIn summaries have similar endings. In the next section, we'll talk about why.

Use clear, simple, and imperative language such as:

  • Email me at...
  • Message me for...
  • Call [Phone Number] to...

This imperative language should also be paired with a benefit-driven statement that provides more context on what will happen if they take that action:

  • ... to see how you can [benefit] by [metric]
  • ... to book a 30-minute chat about
  • ... for more information on our free program

After you’ve chosen your template and filled in the details, you’ll be well on your way to a bullet-proof profile.

Editor's note: This post was originally published in January 2020 and has been updated for comprehensiveness.

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Originally published Aug 31, 2021 7:00:00 AM, updated August 31 2021

Topics:

Social Selling on LinkedIn